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Friday, July 22, 2016

How to Integrate Paid Social in Your Content Marketing Strategy

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How to Integrate Paid Social in Your Content Marketing Strategy

Written by Neil Patel on July 7, 2016
paid like
If you’re starting from scratch, then building FREE traffic from SEO and content alone can take up 6 months or more. And, if you want to turn your efforts into profit, you might be staring at an 18 month-period.
I’ve experienced the difficulty of getting a new website off the ground recently. Even after a wealth of internet marketing experience, I ended up generating only 200k visitors at NutritionSecrets.com in a year. Mike and I had put in a ton of effort that would have easily brought about 1 million visitors and much higher profit, 5 years ago.
image27
So:
Creating great content might no longer be enough…especially if you’re looking for fast business results.
A quicker way to achieve decent traffic numbers and to generate revenue is byincorporating paid marketing in your strategy. Here are 3 major reasons you should consider paid social marketing:
1. The organic reach on almost all social media networks is dying. Not just Facebook’s organic numbers are falling off. Even Instagram and Twitter have shown signs of diminishing reach. No longer can you send out a tweet and hope for consumers to pay attention.
By investing in paid social, you’ll not just increase your engagement. You’ll also get higher organic reach as a result of paid marketing.
2. With paid marketing, almost all social networks give you clear metrics to measure your performance: CTR, CPC and your overall ROI. You can even get clicks for 3 pennies from Facebook.
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3. It’s easy to reach completely new audiences with the granular targeting options inside most social media platform ecosystems. For example, Facebook allows you to choose from 1,500 data points.
Larry Kim targets influencers and journalists, using paid marketing on Twitter to get his content in front of them at the right time. This has helped Larry earn numerous media mentions and TV interviews.
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If you’ve read this far, then, hopefully, you’re convinced to pursue paid marketing. Without further ado, here are 3 actionable steps that you can use to implement paid social in your content marketing.
Download this cheat sheet to integrate paid social in your content marketing strategy.

1. Start the process backwards and brainstorm what works best with your budget

Jeff Goins recently mentioned how he has automated the launch of his product‘Intentional Blog,’ via webinars and Facebook Ads.
image19
He pays $1,000 a day and ends up making $2,500, while adding thousands of new members on his email list.
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That’s a great ROI, right?
So, it’s your turn now…..
GO GET STARTED with $1,000/day investment on Facebook Ads already!
Or should you?
People tend to forget the effort and time it takes for businesses to automate their marketing funnel.
Don’t fall for the trap.
Jeff hasn’t built his product and webinar in a day (or even a week). He thought of automation only after doing ‘multiple launches in a year following the same script.’
So, the exercise for you (courtesy Kevin Gibbons) is to visualize the perfect digital marketing strategy that incorporates all 3 aspects – paid, owned and earned media.
image25
Then, work backwards from there and ponder over these key points.
1. What are the business goals that you want to achieve? And, what is the budget that you can afford (think both short and long term).
2. Which are the best social platforms that can integrate together to help you achieve your goals?
I’ve written about understanding user psychology on various platforms here. You can also use the age chart below for help.
image30
3. Look at the platforms where your competitors are hanging out and how they are performing their marketing. Maybe they are getting a terrific engagement and ROI from a smaller network (not among the big 3) that you can replicate.
If I can generate $332,640 in 3 months from Instagram, then you should probably also consider marketing on it (given you work in the same niche).
4. How many internal resources will you need to allocate to paid marketing? Also, consider that the new audience that rolls with paid marketing needs to be engaged. Your brand will need to keep crafting high-value content to retain them.
Once you’ve documented your strategy and set realistic expectations, it’s time to move on to the next step.

2. Experiment with a few paid advertising platforms (don’t forget to look at social platforms other than the big 3…)

After brainstorming, suppose you find a couple of platforms that suit your needs. Now, it’s time to get your feet wet and test your assumptions.
I suggest that you start with a $100 budget on a new social platform where you plan to advertise.
The most basic way to launch your first campaign is with Facebook.
In Aug 2014, Jon Loomer reported driving close to 251,000 monthly visitors to his website through Facebook (with just 70k fans).
image03
Here are 2 Facebook advertising strategies that you can leverage.
1. I’ve already covered the basics on how to get started with Facebook Advertising. Navigate to Promote >> Ads Manager. Pick “Send people to your website.”
image00
You can send traffic to your landing page. Alternatively, send people to an article that you wrote. Set the demographics appropriately – you don’t want to cast a very wide net and not appeal to anyone.
image21
Jon Loomer generally follows these principles while advertising on Facebook (you should too):
i. Send out a post and let fans interact organically.
ii. Promote the post with a modest budget of $10/day and target the fans (that aren’t seeing the post in their feeds organically). He also excludes the audience members that have already read the post.
image26
iii. Shoot for 10-15 cents/click. If they cost Jon more than 20 cents/click, he stops the ad. And, if they cost under 10 cents/click, he increases his budget.
If you’re writing about multiple subjects on your blog, then I recommend that you segment your audience, based on the keywords in your URL.
image08
2. If you’re a multi-author blog, then you can also publish a weekly roundup of the best posts. Share a lookbook image of all of your articles. This way, you can get more click-throughs to your content.
image09
Next, let’s talk about how to drive traffic to your blog, using Twitter advertising. The basics of launching are similar to Facebook. First, you’ll need to log into Twitter adsand launch a new campaign.
image20
Next, I recommend that you promote Twitter cards, instead of the traditional 140-character tweet. Twitter cards have rich media (video or image) and generally get more engagement/attention.
image23
Now that you’ve picked up speed, here are two actionable strategies.
1. A leeway that you can afford on the micro-blogging real-time platform is higher tweeting frequency (as long as you maintain quality).
Larry Kim advises you to leverage this characteristic to your advantage:
Tweet often, but only pay to promote your best content.
If you promote your good tweets, then you might dilute the impact of your best content.
So, send out a tweet organically and monitor the initial traction. If you get great engagement, then promote it.
For instance, Larry picked up news on Google breaking news stream, with photos and he turned the news into a standalone product. He packaged it with a catchy title, saw a great initial response and spent $250 on promoting the post.
I know that’s a lot of money….
But, they managed to get 1500 retweets and 100,000 visitors to the post that justify the cost.
image15
The influencer targeting on Twitter that I mentioned earlier in the article was also a part of this promotion.
You can find which tweets are getting the highest engagement from your analytics dashboard.
image16
Then, promote them from the ‘Select an existing Tweet’ option, inside the campaign option.
image12
2. On Twitter, things move at a rapid pace. This means that your ads will get stale and lose engagement faster than they might on other social media platforms.
image14
Keep a close eye on your cost per engagement. If you find that it’s gotten really low, then quickly create a new ad. Alternatively, start promoting a different piece of content.
The last platform on the big 3 social media platforms is LinkedIn. In my previous experiments with LinkedIn Ads, I’ve found that the lead quality from LinkedIn, for B2B companies, is high. But, you shouldn’t expect a ton of volume, especially given that each lead might cost you $4.76 a click.
If you’ve have a high average-customer-value (ACV) and have a product in the B2B space, then investing in LinkedIn Ads will give you a good ROI.
Here’s a great article on how to set up your first campaign, by Kristi Hines. 9 clicks from a $50 spend prove that this isn’t a platform for most small business owners.
image07
I hope that you’ve sincerely analyzed the social platforms that your competitors are using in step #1. You’ll most likely find a smaller niche network (besides the top 3 we talked about) that’s actively used by them. I would recommend that you experiment with them.
Here are 3 case studies to show you the advantages of smaller social networks.
1. Erza Firestone generated $41,254 in revenue through an ad spend of just $775 on Pinterest. Here’s what his sales funnel looked like.
image22
2. Foundr Magazine gained half a million Instagram followers in one year. They leveraged S4S (Share for Share) with similar Instagram accounts in their niche. They also conducting paid shoutouts – which is basically paying large Instagram accounts to promote your brand.
And, Foundr didn’t shell out thousands of dollars. They gained 10k followers, within the first two weeks, just by spending $100 on shoutouts.
image13
You can also try Reddit Ads and Stumbleupon Ads. Pocketderm managed to get 220% growth in customers, in 2 months, using Reddit Ads.
image05
Note: I am only showing you the possibilities of other social platforms. You don’t necessarily need to experiment with paid advertising on every social media and get overwhelmed. Once you find a platform that yields a good ROI, then stick with it.

3. Pixel your visitors and try to earn media mentions

Now, you’ve got numbers rolling and might have declared the clear social media winner.
I want to mention a paid marketing strategy that can increase your engagement and decrease your paid social spends…
Remarketing…
I’ve already written in detail about ithere.
But,  retargeting simply means adding pixels into your content so that you track people that interacted with your website, but didn’t convert.
When you launch a new campaign (or publish a new post), then you can directly target these people.
On Facebook, you can launch a remarketing campaign by creating a Custom Audience from the ad manager. You can even target fans of other pages, by leveraging Lookalike Audiences.
image18
And, on Twitter, you can do the same using Tailored audiences.
image29
You can even create highly personalized custom audiences on both of these platforms by uploading your customer lists. You should expect a match rate of 20% – 50%.
image11
To launch each of these remarketing campaigns, you’ll need to copy code to your website.
image10
While optimizing your paid marketing campaign, you should simultaneously also aim at media mentions. If you get your content placed on an esteemed media platform, then imagine the credibility and traffic you’ll drive.
Forget huge media companies:
Even if you get your content in front of the right influencers and impress them, you can strike gold.
Here are a couple of ways to earn media.
1. Find the trending content formats that are written by media websites right now. David found that ‘spiders’ was the flavor for August.
image01
And, since the infographic on the health effects of Coca-Cola was getting a lot of attention, he went ahead and published an infographic on Scotland’s national drink – Irn Bru.
image17
The result was 100,000 visitors in 48 hours, along with a lot of earned media.
image02
Right now, David mentions that maps are a trending content format that are picked up by many media houses. Care to give it a try?
2. Perform email outreach to journalists and influencers that recently shared a similar piece of content. You can find the sharers by using Buzzsumo.
If you fail to earn mentions from major media, then consider guest posting on authoritative blogs in your niche to promote the top 20% of your content.

Conclusion

Integrating paid social in your content marketing can catapult your reach and help you gain credibility. One great aspect of paid social is that the results are fairly consistent. It’s especially helpful when you’re starting from scratch and want to grow your traffic.
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Don’t be afraid of shelling out some dollars. The 3 simple steps in this article should help you to incorporate paid social in your content marketing.
Do you use paid social media marketing? I would love to hear your results.


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My STARTUP :

Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

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