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Wednesday, July 13, 2016

How To Get Amazing Results From Instagram Influencer Marketing


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How To Get Amazing Results From Instagram Influencer Marketing

How To Get Amazing Results From Instagram Influencer Marketing
Why do you do the things you do? I’m being serious.
What made you want to wear the clothes you’re wearing? Why did you decide to work in the industry you chose for a career? Why do you like the music you frequently listen to?
If you’re like most people, you made these decisions as a result of watching influencers.
And I’m not talking about social media influencers… yet. I’m talking about the people in your life with good taste.
We dress like the people we believe to be well dressed. We get into the sort of music that our cutting-edge friends recommend to us. If we’re lucky, we work in the same field as our heroes and mentors.
Importantly, we pick and choose traits from the influencers in our lives to craft our own personal lifestyle. We increasingly choose to follow influencers that represent what we want from life. Our interests eventually define who we are.
Humans are essentially herd animals. Consciously or not, we like to follow leaders, and that’s nothing to be ashamed of. In fact, understanding human behavior in this way gives you a tremendous leg up as a marketer.
In our profession, everything depends on delivering the right message to the right person, and social media influencers – particularly on Instagram – are arguably the most effective way to do it.

Influencing history

Influencer marketing has been around for a long time. For hundreds of years, English businesses have flourished under a system where the Queen grants a special label to products she uses in her own household.
Consumers love the idea of using the same dish soap as the royal family, so they flock in droves to buy these specially appointed products.
Barbour appointments for Instagram influencer marketing
Image Source: Barbour
I suspect that if you went back far enough in history, you’d even find that agriculture, grooming and education were all popularized by unusually charismatic cavemen.
Influencer marketing didn’t realize it’s full potential, however, until the advent of social media. Platforms like Facebook, Twitter and Instagram allowed consumers to have a perpetual window into the lives of their favorite people.
Suddenly you didn’t need a label on your products to show that important people used them – you could just pay for a social media post. The ultimate result was the same. People would buy the products.
Today, influencer marketing is the single fastest growing channel for customer acquisition in America. Don’t expect it to slow down anytime soon.
We’ve established that humans are programmed to make buying decisions based on recommendations from influencers. Instagram makes it possible to reach those consumers in a personable, results-oriented way.

Why Instagram?

Good question. Facebook has millions more daily users. Snapchat regularly polls as more popular with young people. The answer is that Instagram lends itself perfectly to influencer marketing.
To pull off this kind of marketing successfully, you need to do more than just create impressions. Influencer marketing is about presenting an ideal lifestyle and then inviting consumers to participate in it by using certain products or services.
When it comes to this sort of thing, Instagram beats out all other social media channels. It’s a visual experience. Consumers see perfect frozen frames of influencers at their best, enjoying this “ideal lifestyle.”
instagram and coke bottle for Instagram influencer marketing
Image Source: Pixabay
Twitter and Facebook are primarily for sharing information. Instagram is about sharing experiences. Perhaps it’s for this reason that the photo-sharing app boasts such incredible engagement statistics.
Instagram has a 4.21 percent engagement rate, more than 50 times that of Facebook. When your audience sees influencers using or endorsing products on Instagram, they are appreciably more likely to buy them.
There are thousands of marketable personalities on Instagram, each with a unique personal brand and following. These influencers allow you to target very specific groups of people in meaningful ways.

Demographics vs. Psychographics

It’s commonly understood that you can’t broadcast your message to the world at large and expect a response. Mass marketing just doesn’t work. The best marketing is targeted, specific and personal.
There are hundreds of ways to isolate a target market, but the most common is demographics. This means that most marketers are segmenting their market by age, gender, race and income.
These indicators are certainly useful, but there’s a growing feeling that they’re being overused.Demographics are no longer the best way to determine whether someone will be interested in your product or not.
“…marketers that try to reach their audience solely on demographics risk missing more than 70 percent of potential mobile shoppers,” says Peter Roesler, President of Web Marketing Pros.
“It’s just one of many data points that show why marketers need to move beyond simple demographics for choosing their target audiences.”
Roesler argues that what people do is more important than their ethnicity or age. This is where the study of psychographics comes in, and where Instagram influencer marketing shines.
converse sticking out the window for Instagram influencer marketing
Image Source: Pexels
Psychographics reflect what a population is interested in – what their hobbies and passions are. Psychographics will tell you whether a population watches sports, what they like for breakfast and where they tend to vacation. They’re part of a new wave of deeper metrics that help marketers build an extremely detailed customer profile.
They’re also the bread and butter of Instagram. We follow accounts that reflect our psychographics. This makes it incredibly easy to find people who are interested in a certain lifestyle and reach them with a specific marketing message.

Using Instagram to target niche groups

Have you ever scrolled through a friend’s list of followers to see if you knew any of the same people? I know I have.
A search like that is the most basic sort of psychographic segmentation. You’re identifying people that have a common interest – an acquaintance with a close friend.
list of instagram followers for Instagram influencer marketing
Image Source: Instagram
Services offered by companies like Kickstagram allow you to perform more nuanced targeting, but the concept remains the same. Instagram makes it easy to see people’s interests and easily group them together.
As I’ve mentioned, the narrower you can make your target market, the more successful you will be.
For the sake of example, let’s say you’re a marketer looking to sell chocolate chip cookies. You know that your primary customers are girls between the ages of 16 and 30.
The temptation at this point is to congratulate yourself on understanding your target market and run out to buy a bunch of targeted ad space.
Don’t do it.
Instead, dig a little deeper. When you get into psychographics, you learn that your customers aren’t living with parents or children, value independence and enjoy buying cookies for themselves.
A focus group reveals that many consumers see your cookies as a soul food to relieve stress, but they feel guilty for eating them.
See the difference? Now you’re starting to get a clearer picture.
Your target market:
  • Is female
  • Is between 16 and 30 years of age
  • Lives independently
  • Takes health seriously
  • Deals with a lot of stress
It isn’t hard to find individuals that match these criteria on Instagram.
The traditional way to reach them would be through ads targeted at their demographic, but we can do better.
The next step is to figure out which influencers they follow.

Choosing the right influencer for your niche

With 500 million active monthly users, Instagram is the second most popular social media platform in the world. Virtually all of those users are influential to someone, but not all of them can help your business.1
It can be tempting to reach out to the first account you find that’s nominally relevant and features a lot of followers. Take it from me – this isn’t the right approach
We’re not interested in mass marketing, remember?
Believe it or not, a Kardashian might not be your best option for cookie sales. Find an influencer who would be believably interested in cookies. Influencers need to be earnest as much as they need to be popular.
A trusted account with only a few thousand followers could potentially be much more effective than a celebrity account with hundreds of thousands – cheaper, too.
Getting back to our example, you’re looking for an influencer with lots of young female followers, preferably one that posts about practical fitness and body image.
Now the options are a bit narrower.
One of the best ways to find a good influencer is to work backwards. Rather than finding an influencer from a list or agency, start at the bottom with your consumers, working your way backwards.
Is there a particular account that’s popular with your target group? Reach out and ask about working with them.
too hungry to be fit for Instagram influencer marketing
Image Source: Instagram
For the cookie example, you might choose to partner with @toohungrytobefit, an account with 14k followers that showcases cheat-day foods.
healthy fit mum for Instagram influencer marketing
Image Source: Instagram
If you wanted to go in a different direction, you could partner with @healthy_fitmum, a hugely popular lifestyle account for women’s fitness and dieting.
Em Louisse fitness for Instagram influencer marketing
Image Source: Instagram
Or maybe @emlouisefitness, another popular account for women’s fitness that frequently posts pictures of tempting food, is the right fit. This account is geared more towards single working women and less towards mothers.
Any of these accounts would effectively engage your very specific audience—and your message would be coming from one of the sources they rely on for lifestyle choices.
Good influencers know their followers. They can work with you to craft a message that will result in the most engagement. Whether it’s a recipe for cookie sundaes or a casual photo of an opened cookie package in an office cubicle, influencers will know how to best present your product.

The best way to find new customers

Recent studies show that businesses earn an average of $6.50 for every $1 they invest on influencer marketing. Can digital ads give you those returns?
The difference is that well-executed influencer marketing is targeted smarter—by psychographics—and comes through a more reliable channel.
As ad blockers and marketing saturation wreak havoc on traditional advertising channels, working with influencers will quickly become an even more attractive option.
Success in marketing is determined by our ability to get the right message in front of the right people. Instagram influencer marketing allows you to target an audience, craft a message and engage users like no other method.
Given these numbers, it may be time to consider adding Instagram influencers to your digital marketing mix. If you don’t adopt them now, you certainly will later when someone you look up to encourages you.
It’s the way we work. That’s all there is to it.
Guest Author: Lucas Miller is a Freelance Copywriter and Founder of Echelon Copy. When not writing, tweeting or attempting to play pickup basketball, he’s working tirelessly to perfect what he claims is the “World’s Greatest Pompadour.” To get more tips on how to start your own six-figure freelance copywriting business, join his free newsletter.

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My STARTUP :

Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  




WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.


Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

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