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Friday, July 29, 2016

How to Double Your Traffic by Finding the Low-Hanging Fruit in Your Blog Archives

Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id


How to Double Your Traffic by Finding the Low-Hanging Fruit in Your Blog Archives

Written by Neil Patel on July 12, 2016
low hanging fruit
If you’ve been following internet marketing blogs for a while, I am sure you’ve come across at least a couple of posts by Brian Dean.
He’s a link building nerd and relies mainly on skyscraping content (beating existing content on quality) for generating traffic. Indeed, he does not believe in publishing content regularly.
His motto has been…
Less, but awesome.
That’s why he devotes 15+ hours to writing a post.
Are you wondering why I’m suddenly praising Brian so much?
Because, besides publishing top notch content, he has developed an expertise in another major blogging strategy that we talk about in today’s article…
Republishing/repromoting his old content and earning new traffic to his blog through it.
What?
I know this might be a weird strategy for some of you.
But, there’s no blogging rule that says that you can’t republish an old piece of content.
In an Inbound AMA, Brian even shared that re-publishing a page with 75% new content shot his rankings from #7 to #2 overnight (for his target keyword).
image14
And, guess what?
Brian isn’t alone.
HubSpot shared that just by optimizing their old content:
They increased their organic traffic by over 100%. And, they also doubled the number of leads they generated from older posts. They achieved this feat by following a couple of methods that I talk about later in this article.
But, for now, let’s try to understand how revamping your content can generate new traffic.
See, if you write temporal blog posts, then your efforts will generate some traffic within the first week or so, but the traffic will quickly drop off.
image05
On the other hand, if your blog publishes evergreen content, then you reap the benefits of your content marketing over the years. Venture capitalist Tomasz Tunguz believes that the value of such content marketing campaigns compounds.
image22
Indeed, huge blogs, like HubSpot, get 75% of their traffic from older posts and upwards of 90% of their leads from them. So, older posts are a gold mine for gaining traffic.
image03
Moreover, it makes economic sense for organizations to refurbish their old content, because an estimated 50% of content from enterprises goes completely unused.
See, the demand for content isn’t going up – your audience can only consume so much on any given day.
Yet, the supply has risen to amounts exceeding 2 million posts per day. Most posts obviously end up generating measly links and shares.
image10
The solution is to evaluate your currently successful content pieces, polish them and repromote them to ensure they make maximum impact.
I know it might not sound as sexy as upping your content frequency, but it works.
Jeff Goins has re-launched an old product (he had made $25k with already) and made$2.5 million in 3 years.
I am sure that you can also achieve stellar traffic by republishing your old posts.
So, how do you find the hidden traffic opportunities from your blog archives?
Follow these 8 ways to update your old posts and increase blog traffic.
Log in to your analytics and you’ll find them STARING right at you.
That isn’t practical advice…
So, please allow me to share 4 actionable content revamping strategies.

1. Write a follow-up to a popular piece on your blog…

A no-brainer, right?
If a particular content piece resonated with your audience, then it’s worthwhile to extend the subject (if possible).
For example: If you write a data-backed speculative piece, then it might trigger an industry discussion.
A great example is the content shock article written by Mark Schaefer. He used simple graphs to explain how content marketing isn’t a sustainable strategy due to the increased frequency of publishing by brands.
image21
The industry was shaken by his claim. Many bloggers spoke about it while linking to his post. Here’s a screenshot of the backlinks it generated.
image18
Mark saw the tremors his post created in the marketing industry.
And, a year later, he wrote a follow-up to the piece, “Content Shock is here. Now what?”
In this article, he presented solutions to survive the shock, along with a 45-minute video discussing its impact on the best content with Steve Rayson from BuzzSumo.
Any guesses which articles rank in the top two spots in Google for the keyword, “content shock.”
image13
Another brilliant example of this strategy is the man himself…
Brian Dean.
He coined a term, ‘Skyscraper technique’ and presented how it raised his traffic by 110% in merely 14 days.
image08
He saw many people talking about the strategy using the exact keywords.
image19
So, he grabbed the opportunity and created a case study with a Backlinko reader who generated 17,584 visitors, in just one day, on his brand new blog.
And, yep, you guessed it right….
Both of these posts sit at the top two spots in Google for the keyword “skyscraper technique.”
image23
If you don’t want to write a new follow-up piece, then I’ve got a short-cut that might work for you….
Google the keyword “being average.”
You’ll find a high-quality article by popular self-improvement blogger Mark Manson in the top spot.
image02
Now, I don’t know if Mark promoted the piece to editors of huge blogs. But, if you scroll down, you’ll find that the SAME article is republished at observer.com and appears in spot #9.
image15
Get the drill?
You can get in touch with editors at huge publications (think Huff Po, Forbes, Entrepreneur, Business Insider and the like) to look at your post.
If it has gone viral, they are highly likely to republish it on their high-authority blogs and to bring a new audience to your piece. Moreover, due to their inherent authority in the eyes of Google, your articles are highly likely to occupy top spots (just as it happened with Mark).
I don’t want to paint a lopsided picture of how mind-blowing this strategy is. So, here are its two limitations.
  1. You’ll need an article that went ABSOLUTELY viral to achieve good results. You probably shouldn’t need to look at your analytics to find these articles – thinkthousands of social media shares, at least.
  2. It isn’t always possible to replicate the same level of success. For example, the color quiz by Eye Social Eyes exploded on Facebook with 5m shares. But, when they tried to achieve similar success by re-publishing quizzes, they didn’t get anywhere close to their original results.
image00
Even Mark wrote a follow-up to his content shock article (3 months after publishing the original post). But, it only managed a handful of shares.
image01

2. Retain the audience that comes to read your new content with “Related Posts”

There isn’t anything special about this strategy. It’s a good practice to show your older relevant pieces of content below every post. Such internal reading options on your blog will increase your circulation traffic, lower your bounce rate and increase youroverall website engagement.
If you’re on WordPress, there are many plugins that you can use to ensure that your readers stick around. WP Beginner share 5 related post plugins in the video tutorial below.
If you’re up for experimentation, I’d recommend that you give the inline related postsplugin a try. It’s used by established websites, like Entrepreneur and The Wall Street Journal, to display related posts inside the body of your content.
Since the readers are more engaged in these spots, they are more likely to click. The plugin developers claim that in one week of testing the plugin on a low-traffic website, they increased pageviews by 99%.
image07

3. Get inside the searcher’s head and deliver on their expectations

This was one of the strategies that HubSpot relied on to double their conversions and leads generated. Let me outline the strategy.
When you write a blog post, you might target a low-competition keyword for ranking in Google. If you’re on WordPress, you might use a plugin like Yoast to ensure properon-page SEO.
image24
But, do you always end up ranking in the top 10 search results for this targetedkeyword and driving traffic to the article through it?
I doubt it.
If you write in-depth content, you naturally start ranking for an ample number of long-tail keywords that you weren’t specifically focused on. In the past, I’ve received as much as 91% of the search traffic at Quick Sprout from long-tail keywords.
So, if you can find the specific keywords that searchers’ use to arrive at your blog posts, then you can deliver on their expectations.
How do you find these specific keywords?
Log into your webmasters account. Then, navigate to Search Traffic >> Search Queries.image16
You’ll find a bunch of keywords that you rank for.
image17
Next, find long-tail keyword variations of these head terms. Either use a professional tool, like Long Tail Pro, or scroll to the bottom under “searches related to” in Google.
image12
You just need to sprinkle these related queries NATURALLY inside your article.
I started implementing this strategy every month at Quick Sprout, starting in January, 2013.
And, I increased my traffic from 120,465 visitors to…
image26
174,496 visitors in December, 2013.
image28
HubSpot used a similar version of this strategy. First, they found the keywords that brought traffic to their older posts. Then, they matched the offer inside the post to satisfy the needs of these visitors.
The result?
On one of their highly trafficked posts, they found that it ranked highly for the keywords, “how to write a press release” and “press release template.”
And, after optimizing their offer, they increased conversions by 240%.
image20
They performed similar keyword-based conversion optimization on 12 other high-traffic posts to double the number of leads generated from them.
The ROI on the strategy is really huge for the little amount of time you need to spend on it.

4. Update old content with fresh info and republish it with a marketing spin

Back in 2011, Google announced that it would award freshness in its search results. Meaning that information that changes in the market (like the best DSLR cameras) will need the most updated results.
So, it makes sense for webmasters to update their older posts with fresher info.
Brian Dean publishes less content, but still ranks for the posts he wrote a couple of years ago. This happens because he keeps on updating them with fresher info.
For instance, he first published his SEO techniques post back in Jan, 2014.
But, he has updated it for 2016 and continues to rank in the #2 spot for the competitive term “SEO techniques.”
image27
Note that Brian also re-promotes his post and brings new traffic that’s helpful from a SEO perspective in an indirect manner.
image11
Similarly, I wrote a post on Instagram marketing in 2012. At its peak, the post received 121,550 visitors from Google.
image25
But, the post lost its traffic, dropping to 14,952 visitors as its info became outdated. So, I updated the post. That led to more Facebook shares from the readers and, in 90 days, the traffic to the post went up to 62,855 visitors a month.
HubSpot found traces of Google rewarding freshness on their “how to use LinkedIn” post. After updating the post on 3/31/2014, they saw the post shoot up from the bottom of the second page to the top 5.
image09
They then made updating old content a regular part of their editorial strategy – 2 to 3 post updates per week. And, here’s how their organic traffic fared, after updating a few of their posts.
image04
Their organic search views increased by an average of 106% after updating. They also tripled the number of leads generated from the posts they updated and republished.
The strategy works, because you build off of existing search authority. Once you re-promote your content, the new visits lead to more social shares and new inbound links.
Besides updating your posts with fresh info, I also recommend that you to revisit the titles and meta descriptions of your posts. Optimize them for more clicks. Here’s a short tutorial by Brian Dean showing the process.

Conclusion

Writing fresh high-quality content regularly is essential for building a thriving blog. But, once you’ve built a few solid pieces on your website, you can derive more juice from your popular articles.
I mentioned 4 strategies in this article for revamping your content bank. Additionally, you can also link your popular posts in the right sidebar like I do. It’s very popular real estate for blogs and it helps in maintaining your current rankings.
image06
You can also repurpose existing content in other formats and earn more traffic.
Are there any other strategies you’ve used to revamp your blog posts? I would love to hear about them in the comments below.


Resource: http://neilpatel.com/2016/07/12/how-to-double-your-traffic-by-finding-the-low-hanging-fruit-in-your-blog-archives/?utm_source=email&utm_medium=email&utm_campaign=email




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My STARTUP :

Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

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