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Monday, July 4, 2016

How to Create LinkedIn Ads That Generate Results For Your Business

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How to Create LinkedIn Ads That Generate Results For Your Business

Do you use LinkedIn to prospect for new business?
Want to reach a highly targeted professional audience with your message?
LinkedIn ads are an excellent way to increase visibility and generate leads.
In this article I’ll explain the different types of LinkedIn adsand show you step by step how to set them up to reach the ideal audience for your business.
create linkedin ads
Discover how to create LinkedIn ads that generate results.

Listen to this article:

Why LinkedIn Ads?

No matter what industry you’re in, it’s likely your business audience is on LinkedIn. The platform’s 350+ million users are almost entirely businesspeople, so why not use ads toget in front of your ideal prospects? Ads increase your visibility, and thereforeimprove the “know, like and trust” factor.
If your advertising budget equals or is more than $25,000 a quarter, you can get access to some amazing (and premium) advertising tools such as Lead Accelerator, display ads,sponsored InMails and sponsored groups.
The alternative, which is perfect for small- to medium-sized businesses, is sponsored content (similar to Facebook news feed ads or sponsored tweets) and text ads (similar to PPC ads on Google, or Facebook ads).
While LinkedIn ads tend to be more expensive than other platforms, they can be worth the money if you use their specific targeting options (companies, titles, education, etc.) anddo micro-campaigns (instead of doing one big campaign that reaches 50,000 people, do 50 micro-campaigns that reach 1,000 people each). This reduces the cost, is easier to track and gives you more visibility.
sponsored update example
Sponsored updates, like this one, and text ads on LinkedIn are great for small- and medium-sized businesses.
There are two ways to set up ads: cost per click (CPC) and pay per impression (mille) (PPM).
When you do sponsored content, go with CPC, because people don’t click through as much on sponsored updates. LinkedIn will keep showing your ad until they get their money, which is why micro-targeting is such a good idea. This is perfect if your strategy is to start getting recognition and visibility.
When you do text ads, go with PPM. These ads are a good option for lead generation. For example, you can send a white paper or another incentive to get someone into your marketing funnel. Once folks feel like they know you because of your sponsored updates, they’ll be more likely to click on the link, and then you’ll have them in your funnel.

#1: Get Started

To use any ads on LinkedIn, you need to have a company page, which is easy to set up. Just click Interests and choose Companies from the drop-down menu. On the next page, click the Create button. Then input your company name and email address, and click Continue. Upload logos and content, and you’re good to go.
To set up an ad, go to the LinkedIn Ads pageClick Start Now to get started and thenselect the ad you want to set up.
linkedin ads start screen placeit
Getting started with LinkedIn ads is easy. Image: Placeit.

#2: Set Up a Sponsored Ad

To set up a sponsored ad, click on Sponsor Content. First, type in a name for your campaign.
choosing sponsored content in campaign manager
Choose Sponsor Content, give the campaign a specific name and then select the relevant company.
Choose something specific that you can easily recognize and track. Then select your company. If you manage pages for a lot of companies, you’ll get several options.
Now, choose an update that you’ve already created or create direct sponsored content. The limitation of doing direct (new) sponsored content is that you get fewer characters to work with.
choosing an update to sponsor
Select the update you want to sponsor.
To promote an update you’ve already created, you can use 600 characters plus an image. If you choose to promote new, direct sponsored content you’ll have to limit your ad to 160 characters, and it won’t show up on your company page. If you want to offer something that you don’t want to show up on your company page, this is the route to go.
Once you’ve selected the content, do your targetingChoose your audience, and at the very least, you have to choose a location. Be as specific as possible.
Then you can target by company or category (industry or company size). Focus on job title, job function or job seniority, as well as education. Another option is to target by group, because if you share a group, it’s easier to connect later on.
In addition to targeting who sees your ad, you can also eliminate specific groups, companies, skills and fields of study. So if you’re targeting marketers, but don’t want your competition to see your ad, you can exclude a specific company or companies. Or if you’re growing your mailing list, but you don’t want people with a specific skill set to click on your download (because it would be either over their heads or too simplistic for them), eliminate those skills.
linkedin targeting options
There are many options for targeting ads on LinkedIn. Run many hyper-targeted campaigns.
You’ll also notice an option called Audience Expansion. It’s a good idea to uncheck this box, because it keeps your search as targeted as possible. According to LinkedIn, “Enabling this feature can increase your campaign’s reach by also including members similar to the target audience you’ve selected.” Test your ad for a week or so and if you don’t see the results you’re after, go back in and check it.
Once you choose your audience, it’s a matter of paying for it. As previously mentioned, do cost per click on sponsored ads if your goal is brand awareness. Pay per impression is usually three to four times more expensive.
Start with a minimum bid. Then if you’re not getting the results you want, update and increase your spend to somewhere between the minimum and suggested bid.
Next, set the daily budget. The minimum is $10/day. Be sure to include an end date.
Keep an eye on the campaign so you can adjust if necessary. You can edit an ongoing campaign, but you get cleaner metrics if you just start it over again, which is easy to do.
 duplicating a linkedin campaign
It’s easy to duplicate existing campaigns. You also get cleaner metrics than you would from editing a current campaign.
To change a campaign, first end the current campaign. Then go back to your Campaign Manager and either duplicate the campaign with different pricing and targeting or start a new one.

#3: Set Up a Text Ad

To set up a text ad, click Create an Ad and then name your campaign. You don’t have to choose a company for this kind of ad.
For each text ad, you need to add a 50 x 50 image, a 25-character headline and 75 characters to describe the content. Since the image is so small, the simpler it is, the better. Also be careful with the language you use. Similar to Facebook, you can’t do words in all caps. For example, “FREE” will get tagged, and your ad probably won’t pass.
Next, enter the ad destination, which could be a page on LinkedIn (such as your company page) or a URL.
 creating a linkedin text ad
For a text ad, name your campaign and upload the details.
Pick your audience and pay for the ad. For a text ad, you might pay for impressions, because you want more clicks. You can use text ads to feed people into your funnel.
You can do up to 15 variations of one ad. You can change the image, headline, text and destination. For example, use the same image three times with three different headlines, use different images with the same headline, etc.
creating linkedin ad variations
Add up to 15 variations per LinkedIn text ad.
When you launch your ad, LinkedIn will run as many variations as you create, and you cansee which one was most successful in metrics.
LinkedIn is really good about metrics. Sort by amount spent, clicks, impressions, click-through rate (number of clicks divided by number of impressions), average cost per click and social actions.
linkedin ad metrics
LinkedIn offers a variety of metrics for ads.
If you choose to change an ad, just click on it, view the details and then edit it.

#4: Select Options in the Campaign Manager

Go to the Settings tab in the Campaign Manager for notifications.
There’s also a check box to select called Network Updates. LinkedIn will send your ad to your network for free.
linkedin campaign manager
Go to the Campaign Manager to update notifications and to check the box that will send your ad to your network for free.
One more thing: Every now and then, LinkedIn will offer you an ad credit as an incentive to run ads. This is something you’ll want to take advantage of. Just set your limits so you don’t go over budget.
Final Thoughts
While it’s true LinkedIn ads tend to cost more than Facebook ads or sponsored tweets, you may see some really positive results if you tweak your targeting strategy.
Try sponsored content and text ads, and experiment with different content and targeting to see what works best.
What do you think? Do you use LinkedIn ads? Which ones are most successful for you? Do you use pay per impression or pay per click? Please share your thoughts in the comments.

LinkedIn ads page image created with Placeit.

how to create linkedin ads that generate results
Tips for creating LinkedIn ads that generate results.

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Berapa sih nilai dari blog gue DALAM DOLLAR  ? http://richardnata.blogspot.com/2015/04/berapa-sih-nilai-dari-blog-gue-dalam.html


Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

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