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Wednesday, July 6, 2016

How to conduct a content audit – in one day

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How to conduct a content audit – in one day

how to conduct a content audit in one day


We all want more results from our content. Especially now, when word is out that simply publishing more content may not help as much as we thought.
Trouble is, how to get those extra results? You can optimize for more shares, of course. Test your headlines, your lead generation offers. But after you’ve done all that, the only thing left is the deep dive: a full-scale content audit.

What’s a content audit anyway?

Well, it is kinda like a tax audit, but without the inscrutable forms or the fear of penalties. One way a content audit is like a tax audit is how you review everything you’ve done over a period of time (usually in the last year or six months). With a content audit, you look to see what’s worked and what hasn’t, and what you could do better.
If you just wrinkled up your nose while reading that, you’re not alone. Most of us acknowledge the need for a content audit, but the enthusiasm for doing days of in-depth analysis is usually pretty low. Especially if you’ve still got to keep up with a content production schedule, meet your lead gen goals, and get ready for that huge conference that’s coming up so fast.
This resistance is why content audits often fall to the bottom of the to-do list. Which is a shame. There’s valuable, actionable information to be had from doing a content audit. We all know it. But it’s just too much of a struggle to get it to. But what if it wasn’t such a struggle? What if you could 80/20 the whole content audit, getting the meat of the information you needed, without too much time lost? What if you could get that audit done in maybe a day, instead of a week or two weeks?
Now, I know even a day is a pretty big investment. Carving out a day to do anything can be hard. So let’s give you some incentive.

A content audit pep talk

As you know, every time we publish a new piece of content, there’s a spike in traffic and leads. Then it tapers off after awhile.
But how much activity keeps happening after that?
Ends up, there’s a lot. In fact, you’re probably getting the bulk of your results from previously-published content – not from this week’s post. That’s what HubSpot discovered when they did a content review:
Most leads come from older posts
As you can see, they were getting 92% of leads and 76% of their traffic from older posts. They defined “old” posts as anything older than 30 days.
This is the kernel of why we do content audits. Because while it’s good and necessary to get the most results out of freshly-published content, the real engine of your business results comes from that backlist of old posts. This is also part of why it takes time to get traction with content marketing.
So instead of fixating on your just-published content, what if you focused on your older content? Here’s what a 10% improvement to that backlist could get you, versus what a 10% improvement to your just-published content could net.
Say you’re getting 100 leads a month:
% of leads# of leadsAfter 10% optimizationImprovement
This month’s content8%89 leads (rounded up)1 additional leads
Older content92%92101 leads9 additional leads
In other words, optimizing your old content will get you nine times the results.
Would you like to 9x your content marketing results? I bet you would. So here’s how to get that content audit done without it taking a week. Here, for your optimization pleasure, is how to do a content audit in one day:

1. Ask yourself what you want to know after you’ve completed this audit

Before we talk metrics, run Analytics reports, or count shares, it’s essential to know what you want. Because this isn’t going to be an exhaustive, weeklong audit, you’ll need to know what you want from it going in.
I bet you’ve already got several thoughts on this. But give yourself a few days to consider what you might want to find out. Ask your boss. Ask your team.
You’ll probably have enough time to answer at least 1-3 basic questions. Things like:
  • Short vs. long-form content? Should we be publishing short (500-700 words) or long (1,000 words or more) content?
  • Which 30 pieces of content are generating the most leads?
  • Which 30 pieces of content would probably give us the best returns if we optimized them?
  • What content themes should we be focusing on for the next 3-6 months?
  • Do we have enough (and effective) content for each one of our personas, and each phase of those personas’ buying journeys?
  • What’s the best day for us to publish?
  • How well are our call-to-actions (CTA, aka “lead generation offers”) working?
You get the idea. Pick 1-3 questions that will really help you do your job better, then dedicate your content audit day to answering those questions.
Because this is a condensed audit – and because you’re reading a blog post, not an eBook – I’m going to show you how to answer three basic questions about your content. I’ll also give you brief instruction on how to adapt those instructions to answer different content questions.

2. Decide which 3-5 metrics are really important to you

Our one-day audit isn’t going to give us enough time to get lost in content metrics, so you’ll need to focus on what’s really important. You need to know what quantitative measures you’re referring to when you say a piece of content “did well”.
May I suggest focusing on leads? And after that, lead quality (or lead value, if your system is sophisticated enough to add monetary values to each action). This will immediately hone you in on actual business results. This makes executives happy, and is good to have when budget negotiations or raises come up.
That said, many companies are doing content marketing to build brand awareness. So you don’t want to leave that out either. Simple share counts work great for this. So does inbound traffic.
That brings us for four metrics so far:
  • Total leads
  • Lead quality or value
  • Total social shares
  • Traffic (aka “page views”)
That’s a nice lean list, but if you want to add one more metric, go ahead. Every business is a little different, so we have to account for that. But please – don’t add more than one metric. Otherwise you’ll probably need more than one day to assess your content.
You can use a simple content marketing analytics framework like this to help you organize your content framework to convert.

3. Begin analyzing your content to find out which pieces performed best

As mentioned, I’m going to show you how to analyze your content to answer just a few questions. I’ll start with an easy one: “Which 30 pieces of content are generating the most leads?” You’ll be able to use this technique to answer many other questions about your content.
First step with this: Create a list of URLs for every piece of content you’ve published. It may be a long list – if you’ve been doing content marketing for more than 3 years, you may need to trim this roster down to everything you’ve published in the last year. Tools like Google Analytics or Screaming Frog can give you this information. So can a good sitemap tool.
Once you’ve got that list, it’s time to bust out a spreadsheet. You’ll probably want a different spreadsheet for each question you want to answer. Let’s say you want to analyze leads. This is actually a bit trickier than it sounds. That’s because if you compare the lead count for all your posts, you’ll give the older posts WAY more credit.
For example:
Post URLDate PublishedLeads generated
Oursite.com/postA/5/17/13324
Oursite.com/postB/2/5/1640
That table makes it look like Post A is crushing Post B. But this isn’t fair, because Post B was only published a few months ago. Post A has had years to accumulate all those leads.
So how to fix this? It’s actually really easy. In Excel, if you subtract one date from another, it will give you a count of the days in between them.
So with trick, we can get a much clearer view of which posts (or any content asset) are performing best:
Post URLDate PublishedLeads generatedDays since publicationAverage leads per day
Oursite.com/postA/5/17/133241128.287
Oursite.com/postB/2/5/1649134.366
This formula and spreadsheet could also be used for social shares or page views. Here are sample versions of each of those tables.
For social shares (use your own analytics, or try BuzzSumo for share counts):
Post URLDate PublishedTotal sharesDays since publicationAverage shares per day
Oursite.com/postA/5/17/133241128.287
Oursite.com/postB/2/5/1649134.366
In this example, take the “shares per day” with a grain of salt. Big spikes of shares often happen right after publication. But it’s still important to account for trickle shares over time.
Here’s a table for page views:
Post URLDate PublishedPage views generatedDays since publicationAverage page views per day
Oursite.com/postA/5/17/133241128.287
Oursite.com/postB/2/5/1649134.366
For this table, you might want to break out the time frames into quarters to really assess what’s going on. Sometimes pages that have gotten a lot of page views start to fall off over time. Conversely, sometimes pages are in a lull for months, then suddenly start generating traffic.
You could also adapt this table to show whether or not long or short pieces of content got the most leads. Tools like Screaming Frog include word counts. Here’s how it might look:
Post URLDate PublishedWords on pageDays since publicationAverage leads per day
Oursite.com/postA/5/17/1315751128.287
Oursite.com/postB/2/5/16490134.366
You could then sort that table according to leads per day, and see if a pattern evolved. Or you could create a formula that weighed both the words on the page and the average leads per day. For me, I might just sort the page by word on page, then color-code the cells into about five even-sized groups. Then, when you sort by average leads per day, you’d see a much clearer visual pattern of whether long or short posts worked best.
Be objective, though – sometimes, word length doesn’t actually make much difference. Don’t force an answer if the data is showing that long or short really doesn’t make all that much difference.
Another important analysis is seeing which lead gen offers work best. Here’s how to figure that out:
Post URLDate PublishedLeads generatedDays since publicationAverage leads per dayLead gen offer / CTA
Oursite.com/postA/5/17/133241128.287Beginner’s Guide
Oursite.com/postB/2/5/1649134.366Buyer’s Guide
To find out which CTA works best, calculate the average leads per day for each CTA. You may find out that certain content pieces aren’t dogs – it’s certain lead gen offers that are dogs.
You can also use the new Scoop.it Content Director’s analytics to measure the performance of each and every piece of content you create so that you can prove and continually improve ROI:
Content marketing analytics - post by post granular view in Scoop.it Content Director
Of course, content assets can also be mismatched with lead gen offers. If the mismatch is bad enough, even a strong post and a strong CTA can create meager results.
Which brings us back to phase 2 of our lead generation assessment…

How to start optimizing according to the results you got in the spreadsheets above

So you’ve got your spreadsheet all filled out and sorted. You know which pages are generating the most leads. Now, focus on about the top 20-25% of the URLs – about 30 pages.
Why just 30? Well, because we’ve only got one day for this, we have to keep our list of pages to review short. I’m guessing you’ll have about six hours to review these pages. That’s 360 minutes. If you take ten minutes to assess each page, you’ll be able to complete about 36 pages in one day.
That would leave you 2 hours to generate your list of total content assets, plus the time required to add in the date they were published and how many leads they’ve generated. I’m also giving you a little time for distractions, breaks and figuring things out. It’s a busy day, but doable. It’s also work well-defined enough to ask an intern to do, or even to outsource.
So now that you’ve got your list of 30 best-performing content assets, let’s run them through the assessment. We’ve only got ten minutes per page, so again – this won’t be exhaustive, but it’ll give you a concrete plan for how to significantly improve your results:
6 questions to access each page with (plus whatever questions make sense for your business):
  1. Does this have the appropriate call-to-action?
  2. Do the outbound or interior links need to be updated?
  3. Does the content need to be updated?
  4. Are the title tags and meta description unique – and well-written?
  5. If you’re using a related posts feature, are the related posts optimal?
  6. Which buyer persona and phase of the buyer’s journey does this content map to?
You’re not fixing these things right now – you’re just recording them. Write all your notes into an excel doc (so it’s sortable and searchable). When you’re done, you’ll have a roadmap of what to optimize going forward. Chip away at it – maybe 30 minutes a day – until you’ve cleaned up all those pages.
Or consider automating much of all of this. With the new version of Scoop.it Content Director, you can get on the fly content suggestions that are similar to what a content audit can provide – just without all the Excel sorting and data entry.
content audits automated
Content Director’s new dashboard

Conclusion

There you have it. When done correctly, a good content audit will help indicate to you which pieces of content perform best and which topics are most interesting to your audience. It can also tell you in which areas you need to concentrate your future efforts, and where you can improve for better content marketing results.
Want more tips to maximize the impact of your content marketing for better results? Join us on June 28 at9am PST – 12pm EST to find out more about all the exciting new features of Scoop.it Content Director!
And for more lean content marketing tips from Mark Schaefer, Rebecca Lieb, Lee Odden, Jason Miller, Erika Heald on many other inspiring content marketing influencers, download our free eBook.
ROI or RIP - The Lean Content Marketing Guide for SMBs - Download the free eBook
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About Pam Neely

Pam Neely has been marketing online for 17 years. She's a serial entrepreneur and an avid email and content marketing enthusiast with a background in publishing and journalism, including a New York Press Award. Her book "50 Ways to Build Your Email Marketing List" is available on Amazon.com. Pam holds a Master's Degree in Direct and Interactive Marketing from New York University. Follow her on Twitter @pamellaneely.

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Berapa sih nilai dari blog gue DALAM DOLLAR  ? http://richardnata.blogspot.com/2015/04/berapa-sih-nilai-dari-blog-gue-dalam.html


Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

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