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Friday, July 22, 2016

How to Collect Leads Using Google Adwords

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Written by Neil Patel on July 9, 2016
leads
A lot of marketers have written off Google Adwords as a means of collecting leads. This is often due to the fact that Google is a lot stricter, in terms of the landing pages it approves.
You can’t get away with a ‘thin’ landing page that would probably work on Facebook, for example.
And, if you try to – Google will disapprove your ads and eventually ban your account if you keep making the same mistake.
Google isn’t opposed to people collecting leads, however, and the platform still has the capacity to send affordable leads your way. In light of this, we’re going to explore, in this post, how you can go about collecting leads using Adwords.
All of the strategies that we’re going to cover, will center around methods that are sustainable and in line with Google’s policies.
Of course, nothing is guaranteed – you should always check current Google policies for yourself.
Still, what we’re going to cover in this post should set you on the right course, if you want to collect leads using Adwords.
Want to collect leads using Google Adwords? Then this cheat sheet is worth downloading for you.
Let’s begin! 

Setting up a Google-friendly landing page

As I mentioned in the introduction, Google has some pretty strict requirements, when it comes to setting up a landing page.
In 2015 alone, Google reported that they disabled 780 million ads, due to policy violations.
Now, all of those bans might not have been brought down by poor landing pages, but that figure is indicative of Google’s willingness to crack down on advertisers who don’t meet their standard.
So, what can you do to create a Google Friendly Landing Page?
There are two key issues that you need to pay attention to, when advertising with Google.
  1. The ‘landing page experience’
  2. Google’s site policies
Both of these factors need to be taken care of, if you want Google to approve your landing page.
Landing page experience refers to a landing page that is easy for a visitor to use and that doesn’t mislead the user in any way.
image15
‘Point 1,’ is essentially telling you that you need to make sure that you clearly explain what is offered and why you’re offering it.
You can’t just provide a few bullet points and be done with it. You need bullet points and, ideally, a short description/paragraph, explaining your offer.
Point 2 is pretty self explanatory. In terms of making it easy for people to contact you, make sure that you display an email address, and even a phone number, on your landing page.
You can always get a phone number from Skype, if you don’t want to provide your personal number.
In relation to point 3, make sure that you don’t have ‘exit pop-ups’ or anything of the sort.
You also need to make sure that a navigation bar is present and easily accessible and that links to your Terms and Conditions and Privacy Policy pages are highly visible, too.
Page loading time also matters a lot. Thankfully, Google provides a tool, calledPageSpeed Insights, that allows for you to quickly work out how you can speed up your site.
image13
In relation to AdWords policies, there are four key areas you need to pay attention to – 
image09
Read through their Policies page and you’ll quickly find out if you’re doing anything wrong.
A good rule of thumb is to be truthful and transparent.  Don’t advertise anything you’d be ashamed to tell other people you’re promoting.
Note: Apart from the obvious topics of gambling and adult content, Google will also frown upon Health/Fitness Ads and BizOpp Ads.
That’s a little bit of the obvious stuff that you need to be aware of.
But, here are some other things that you’ll also want to pay attention to.
image14
These two points essentially mean that you can’t set up a website that is solely a landing page.
Your landing page needs to be a part of a larger website that provides value.
Below are some other key issues that you also need to focus on.
image18
We’ve already covered some of these. However, the new points, such as using ‘redirects,’ and not having anything at the root of your domain, are equally important.
So, hopefully, that clears up a lot of the confusion that comes with creating a Google AdWords-friendly landing page.
If you’re looking for a predesigned template, Leadpages provides a landing page template that is Google-friendly.
Provided that you use their template and stick to the rules mentioned, your landing page should get approved.
image01
Here’s another landing page, provided by Leadpages– 
image16
Now, let’s look at how you can actually collect leads using AdWords.

Advertising your landing page

The great thing about AdWords is that it allows you to advertise on YouTube, the Google Display Network and the Google Search network.
This presents a lot of opportunity, in terms of how you can target your campaigns so that they get in front of the right people.
Odds are, one network is going to work better than the others for your campaign – and, when you find the right one, you’ll likely experience great results, since 64% of people click on Google Ads when they’re ready to buy.  
However, you won’t know which network works best until you actually run some ads on each one and then compare results – you never know what results you might achieve on a different network if you guessed and only focused on one option.
If you want to set up a Google Search campaign, do the following – 
Click on ‘+Campaign’ and select ‘Search Network Only.’  
image03
Then, go about setting up the budget, location and language for your campaign.
When it comes to deciding how you’re going to target your ads, it’s a good idea to pick keywords that are backed by ‘commercial intent.’
So, if I was selling ‘dog food,’ a keyword with commercial intent might be ‘buy dog food.’
A great way to come up with commercial intent keywords is to enter a basic commercial intent keyword, related to your niche, into the Google Keyword tool.
image20
Then, in the ‘Keyword options’ section, select ‘Only show ideas closely related to my search terms.’
You’ll see some ‘commercial intent’ keywords worth targeting.
image07
Note: When selecting your keywords, be sure to pay attention to the ‘Match Type,’ that you select.
If you want to set up a Google Display Campaign, click on ‘+ Campaign’ and select ‘Display Network only.’
image05
When adjusting the basic settings of your campaign, make sure that you select ‘No marketing objective.’
image04
There are two ways you’ll want to target your Display campaigns.
The first is via ‘Display keywords.’ This is where you choose to display your ads on webpages that contain the keywords that you have selected.
image11
The second is via, ‘Placements.’
image02
This is where you display ads based on specific sites and web pages that you select.
You can use the Google Display Planner to help you develop Keyword and Placement ideas.
You can find the Google Display Planner underneath the ‘Tools,’ header.
image00
Below are some keyword ideas, related to the topic of dog food, that came up when I used the Display Planner.
image12
And, below are some Placement ideas.
image10
If you want to set up YouTube Ads, click on +Campaign and select ‘Video.’
image08
When setting up the basics for your YouTube Ad campaign, you have the option of deciding what YouTube network you want to advertise on.
image17
The YouTube Search network lets you advertise in the search results of YouTube and ‘around’ the videos of YouTube.
image06
The YouTube Videos network lets you advertise at the start of YouTube videos, or during them.
You don’t want to select the option ‘Include video partners,’ as this is when you advertise on a site that is not YouTube.
This can lead to less targeted results, if you don’t have a lot of experience with advertising.
You can also pick the network that you want to advertise on when you paste your YouTube link.
image19
For In-stream ads, you’ll essentially want the same targeting that we discussed for Display Network Ads.
This will apply to In-display ads too – though, in this instance, you might want to borrow some of the strategies we covered for Search Network Ads.

How to improve performance over time

We’ve covered the essentials of what needs to be done when trying to collect leads, using Adwords.
But, what can you do, in the long term, to ensure that your ads are going to perform as well as they should?
After all, it shouldn’t be a case of you setting up your ads and then experiencing a gradual decline in results over time.
Rather, it should be the other way around.  You should see better results, the longer a campaign runs for.
In general, there are two things that you’ll want to work on, if you want to improve long term performance– your ads and your landing pages.
In relation to your ads, we’ve already covered some of what you can do.
For example, we spoke of how you can try different networks on Google AdWords, so that you can find the best way to reach your audience.
As you saw, each network has it’s own particular type of targeting mechanism.
Once you begin to see results with one form of targeting, try experimenting with another, simultaneously, to see if you can achieve even better results.
So, if you’re using ‘Keyword’ targeting for your Display campaigns, why not see what happens when you try targeting by ‘Topics’ or even ‘Interests?’
It’s also a good idea to always split test your ads.
Doing so ensures that you’re constantly making an effort to create the best variation of any ad that you’re currently running.
Even the smallest changes can make the difference.  Perry Marshall once found that the inclusion of a comma resulted in a 0.28% higher CTR.
Not much in the short term, but it adds up over time.
It’s worth mentioning that you should always double down on a campaign that is delivering results.
The world of online advertising can sometimes be fickle and you can never be sure how long an effective ad campaign is going to last.
It helps, therefore, to increase spending, should you find that you’re generating a positive ROI with a particular ad or platform.
With your landing page, you’ll again want to run some split tests on a regular basis.
In doing so, you’ll continue collecting more leads without having to increase your ad spend.
As you go about running split tests for your landing page, don’t be afraid to make some dramatic changes.
Dramatic changes can often reveal some surprising insights into how you can improve your landing page conversions.
When you’re making changes to your landing page, however, always ensure that the changes made are within the guidelines provided by Google.
Adwords Mastery Guide: How To Start Small & Win Big.

Conclusion

With there being so much hype around Facebook Ads at the moment, you might’ve forgotten about the opportunity presented by Google AdWords.
A lot of marketers are worried about using Google AdWords to collect leads, because the platform has a reputation for being strict about the landing pages that it approves.
Yet, this often just means more opportunity for those who are willing to do the groundwork needed to make a AdWords-friendly landing page.
After reading this post, you should now have a keen sense of how you can collect leads, using AdWords.
Put the tips I’ve mentioned into action and see for yourself how well AdWords can work, when done properly.
Do you have any tips that you can share when it comes to collecting leads with AdWords? Please let me know below!

Resource: http://neilpatel.com/2016/07/09/how-to-collect-leads-using-google-adwords/?utm_source=email&utm_medium=email&utm_campaign=email

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My STARTUP :

Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  




WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.


Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

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