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Monday, July 4, 2016

How to Choose the Right Social Network for Your Business

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How to Choose the Right Social Network for Your Business

When I started at Buffer, I was given permission to make mistakes, to ask forgiveness rather than permission, to always test everything.
So I’d like to give you all some permission as well.
You have permission to pick and choose your social networks.
In fact, often times it may be best not to be on certain social networks, perhaps because of the time it takes to do social right or because your customer personas don’t fit with a particular network. When you’re choosing which social networks to be involved with, it’s okay to be picky. You have my permission.
The next step is making an educated decision on which social networks to choose. There are a big number of factors that could weigh a decision for you, and I’ve done my best to collect them here in this post. From demographics to research and a whole lot else in between, here is what I’ve found to help you choose your social networks.
how to choose a social network

The most popular social networks, by active users

What the raw data can tell you about choosing a social network

According to data pulled together by Digital Insights, here’s the breakdown for the social networks with the most monthly active users. You can check the Digital Insights blog for the overall number of users, too, although active users is likely to be a more meaningful metric when making decisions.
Social networks, ranked by monthly active users:
  1. Facebook: 1.28 billion
  2. Google+: 540 million
  3. Twitter: 255 million
  4. Instagram: 200 million
  5. LinkedIn: 187 million
  6. Pinterest: 40 million

social networks monthly users
You’ll notice that Facebook is far and away the most popular social network, with twice as many monthly active users as the runner-up. You’ll notice a Facebook-as-king theme running through much of these stats.
Here is the chart for social network growth, courtesy of a report published at the first of the year by GlobalWebIndex. It acts as a nice counterbalance to the overall active user numbers since it highlights what may be some up-and-coming social networks.
fastest growing social networks
Should you decide which network to join based on its size?
Yes and no. Size matters inasmuch as you’d probably like the network you join to have reached a tipping point of users, popular enough that spending your time there will be time well spent. For that matter, even Pinterest’s 40 million users could be enough volume for you, especially if the demographics fit (see below).
At the same time, relying solely on size can be dangerous. First off, consistent social network data is hard to find. The active user stats above show a 215 million user gap between Twitter and Pinterest, yet other stories can claim Pinterest is more popular than Twitter (the difference in reporting comes down to surveys vs. stats, as well as the definition of popularity).
Also, size does not exist in a vacuum. There are scores of other factors that could be just as valuable or more valuable as you decide which networks to join. In some cases, size might be a false indicator of whether or not you should be on a particular network.
  • Will more users mean more competition for attention?
  • Are your customers on the network?
  • Does the network fit your demographic?
  • Does your industry have a presence?
Perhaps a better question is: Which social networks can users not live without?
The team at UTA Brand Studio has a tool to measure this social media dependence, and they shared findings earlier this year that showed exactly which social networks we’re most attached to.
The results, based on a survey of 2,006 U.S. adults, showed Facebook and Instagram in the top two spots.
brand-dependence-social-media
These overall numbers are interesting on their own, and it gets even more so when you segment according to gender, age, and household income. Complete results are available in UTA’s SlideShare presentation.
For a taste of how things differ from gender and age, here are a couple of quick charts showing the rank of different networks.
gender social network dependence social media dependency by age and network
There’s lots more great demographic data to base your decision on, too.

Where are your customers? Here’s how to find out

What demographic data can tell you about choosing a social network

The Pew Research Internet Project has been compiling social media statistics and demographics for the past several years, releasing new information on a regular basis. Their latest demographic survey—a representative sample of 1,801 adults, surveyed in August and September 2013—shows who makes up the user bases for five major social networks.
Here’s a spreadsheet of the results. The numbers represent the percentage of online users who use each network. Google+ was not included in the survey.
(Note: Facebook is so far and away larger than the others that it’s kind of silly to compare them. I’ve highlighted the important numbers for everyone but Facebook. I could have highlighted the entire Facebook column.)
Social Network Demographics
That’s probably a lot to digest. Here’s a quicker look at the social networks that provide the best fit in a number of different categories.
social network demographic categories
How might these stats impact your decision to choose the right social network?
It’s possible that you’ve created buyer personas for your customers, and you know general information about their age, gender, income level, and so forth. You can line up these insights with the demographic data of a social network and see which networks fit.
(For instance, I once worked at a company with an almost exclusively 65-and-over demographic. Instagram would not have been a major need for us.)
You can also judge the value of a social network based on how well it fits your content and strategy. If you create content that your audience loves, you’re likely to find your audience on social networks that love sharing your particular style of content—video, images, long-form, etc.
Here’s a helpful way of looking at it, courtesy of Jason DeMers at Search Engine Land. He broke down social networks into seven different types, each with their own characteristics.
  1. Kitchen-sink networks: Twitter and Facebook
  2. Image-based networks: Pinterest, Instagram, Tumblr
  3. Video networks: YouTube, Vimeo, Vine
  4. Business-focused networks: LinkedIn
  5. SEO and authorship networks: Google+
  6. Location-based networks: Foursquare, Yelp
  7. Niche networks: reddit
7 social network types

Important questions to ask when choosing a social network

Tim Grahl at Out:Think has a short and simple list of three of the big questions to ask when choosing a social network.
  1. Does it make sense for my content? (See the seven types of networks listed above.)
  2. Do potential fans spend time there? (See the demographic information above.)
  3. Does it make sense for me?
It’s this final piece—your gut—that could make the most telling argument for or against a social network. If you’ve done your research already and are still on the fence, answering the “gut” question might be the deciding factor.
Does it make sense for me? Is it something I can easily fit into my life? Do I have time to do it? After doing some research and observation, do I “get” how it works?
I find the last part of this question series to be particularly compelling. Many of us feel like we can learn a new network if given enough time. The only problem: When do we have enough time? If you’ve given it a go and it still doesn’t make sense, weigh this when deciding whether or not to press on.

Which social networks should you join? Here’re some answers.

Let me start off by saying that you can judge the necessity of your being on a social network by looking at the stats and asking yourself important questions. And then, if it’s still just too much to take in and you’d like someone to tell you what to do, here’re some answers.

Should you be on Facebook?

Yes, if you don’t mind the competition. More than 70 percent of online adults actively use Facebook. It is far and away the most popular social network. If your customers use the Internet, they’re very likely to be on Facebook. Consider, though, that with great popularity comes great competition. The News Feed is a crowded place for your business updates.

Should you be on Twitter?

Yes, if you’ve interested in a younger, tech-savvy crowd. Michelle Manafy of Inc calls many of the users “information junkies,” and it can be a wide variety of “information:” technology, news, sports, marketing, journalism, and so on. Topical and timely work great on Twitter. Be aware that a tweet reaches its peak after 18 minutes, so get your next tweet ready fast.

Should you be on LinkedIn?

Yes, if you can play the business game. LinkedIn’s audience is full of great insights on work productivity, networking, and job hunting. B2B companies love it. B2C companies are still figuring it out.

Should you be on Google+?

Yes, if you want to impact your SEO. There are other reasons to join Google+, of course. One of the biggest is that its user base is so large and the competition is so low. Each new post comes with SEO juice, too. A word of warning: Things might seem a bit quiet at times.

Should you be on Instagram?

Yes, if photography is your jam. Instagram works great in a pairing with Facebook or Twitter, and business is booming. More and more users join every day, albeit young ones.

Should you be on Pinterest?

Yes, if you have big visuals in your content. There’s a great demographic fit, too, for business that cater to women or brands that focus on categories like food or DIY.

Conclusion: How to choose a social network

It’s perfectly okay to pick and choose which social networks you join.
Small businesses may not be able to handle a consistent presence on four or more networks, so it’s helpful to step back, assess, and choose your best bets. Study the numbers, check for your audience, and ask yourself the important questions.
Which factors are most important to you when choosing a social network?
I’d love to hear about your experience in the comments. Do you try to cover as many social networks as possible? Have you chosen a select few to focus on? Come share your thoughts!
Image credits: UTA Brand StudioTechCrunch

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Berapa sih nilai dari blog gue DALAM DOLLAR  ? http://richardnata.blogspot.com/2015/04/berapa-sih-nilai-dari-blog-gue-dalam.html


Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

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