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Friday, July 22, 2016

Facebook’s Algorithm Revealed: How to Remain Visible in The Cluttered News Feed?

Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id


Written by Neil Patel on July 10, 2016
facebook
Facebook has grown tremendously to 1.654 billion users in Q1, 2016. These users actively engage with the content posted in their news feeds, resulting in an average 20 minutes per visit. But, the users have A LOT to consume in an average visit…
That’s because 50 million small businesses have created Facebook pages. Also, 2.5 million advertisers vie for the user’s attention on the platform.
As they keep sharing content (low or high quality) to interact with the fans, the competition rises and they eventually clutter the news feed.
Many marketers have taken to Facebook, complaining about their drastic drop inorganic reach.
image01
But, the answer from Facebook hasn’t really changed. “We want to serve the most relevant content to our users.”
image15
The guys at Facebook aren’t really lying. The number of brands promoting on Facebook has risen by 130% since 2013.
image19
With that, the number of brands that promote their posts has also increased by 80% in the last two years. And, organic reach has steadily declined from 7% to about 2%.
image21
In the immensely competitive and rapidly changing landscape, you’ve got no other option but to refine your Facebook marketing strategy. This obviously includes addingpaid marketing to the mix and leveraging the powerful targeting inside their advertising ecosystem.
But, in this post, I’ve compiled a few other neat options to help ensure that your business page gets more visibility. These are based on the current News feed algorithm updates that favor certain types of content.
Note: If you don’t already know, then the EdgeRank algorithm is dead. Facebook now has close to 100k weight factors.
Ready to rock the socks off your fans by sending engaging content in their feeds?
Then, here’s the first update you need to know about.
Download this cheat sheet to find the 5 key takeaways from Facebook’s algorithm.

Facebook gives preferred visibility to news publishers

Have you wondered why they call it the News Feed?
It’s because Facebook wants to become a goto resource for real-time information.
Along these lines, the social giant announced partnering with Storyful (a social content discovery tool for newswires), to create FB Newswire in April, 2014.
With the launch of this product, Facebook wanted to support journalists and newsrooms to explore and embed newsworthy content (read as breaking news) from their platform.
Digiday even noted that Facebook may have offered free ad units in users’ mobile feeds (based on circumstantial evidence of an exponential growth in likes on the CNN Facebook page).
image10
The organic reach of news publishers seems to remain steady, even with a higher posting frequency. Here’s the result of analysis of 3,318 profiles, by Sotrender.
image09
But, for brands, the reach drops with every additional post in the day.
image18
The engagement with increased posting frequency also seems to drop.
The data is clear. If you’re a media website, then congratulations
Facebook favors and trusts you to make the news feed a better place. So, use your powers wisely.
But, if you aren’t in the news business, then your brand should remember to post less while maintaining content quality. Here are a couple of aspects that you can leverage, though.
Break big news first – If you’re among the first few pages to post newsworthy content (relevant to your audience), then you might get an organic uptick. This is especially true if you manage to send an update before it shows in the Trending Topics on the right sidebar.
Jeff Goins creatively incorporated ‘THE WALKING DEAD’ in his post, once, while it was trending. Look out for such opportunities.
image00
Refer authoritative sources – If you’re curating content, then test different sources. Since Facebook shows affinity towards certain pages, you might find a better performing curation source for yourself.

Time spent on the post is now also an indicator of user preference

Many users hate the clickbait headlinesemployed by websites like BuzzFeed and UpWorthy.
When you promise a HUGE surprise or value-adding content, behind the headline and fail to deliver, then the user is bound to feel cheated.
Google already has engagement metrics like on-page time and bounce rate in place for understanding the usefulness of a website’s content. And, they even reward websites with higher user interaction in the SERPs.
Facebook seems to have initiated its own fight against clickbait. It started surveying users on the stories that appeared in their newsfeed and asked them to rate the content.
image02
The result?
A feed that’s not just limited to being clickable
But, users are also more interested in relevant content that’s easier on the eyes. Youdon’t need to touch stories in the feed (like, comment or share) to show that you actually like them.
Facebook now takes into account the time people spend on a piece of content (reading/watching) after clicking it. So, suppose you click on an Instant Article link or open a page in its internal browser window. Then, the social platform calculates the time spent by you after the content stops loading.
The time is also controlled by content length. So, the updates and websites where users spend more time overall WIN. They would get served farther and higher in other users’ news feeds. And, this update applies both to personal updates as well as to Facebook pages.
This means that the meaningful updates on serious current content (from friends or publishers) will continue to get served to you if you spend time in the News Feed reading them. You don’t even actively need to ‘click’ to show your interest (but social interaction also remains a part of the algorithm).
This is typical of Google’s algorithm where pogo-sticking behavior signals user dissatisfaction with a search result. User disappointment can plummet a search ranking.
image20
User satisfaction is of paramount importance for all platforms and businesses.
Which brings us to another important aspect of this Facebook update
Diversity.
Since people enjoy reading articles from a wide range of publishers, they will be shown a smaller number of stories in a row, from the same source, in their news feeds.
If you write high-quality, insightful and engaging content for your audience, then this Facebook update is a huge win for you with prominent visibility. I’ve always emphasized crafting epic content on my blogs. Here are 14 examples of truly awesome content to flatter your readers.

Live Videos are viewed 3x more than recorded videos

Video is the most consumed content on mobile devices. Facebook alone touched 100 million hours of video watching time in Jan, 2016. And, they incorporated signals, like muting a video, watch duration and number of people watching a video to prioritize their distribution in the news feed.
But, social media has increasingly become real-time and about not missing out any IMPORTANT moment.
Users like to log in frequently for consuming regular doses of amusing content.
So:
Facebook rolled out live video on iOS in December, 2015 and on Android towards the end of Feb, 2016. The engagement they saw was extraordinary. People found videos in the moment more interesting.
image07
“People spend more than 3x more time watching a Facebook Live video, on average, compared to a video that’s no longer live.”
In March 2016, Facebook started classifying live video as a new content type.
Although Facebook said that they don’t see major effects on pages as a result of this update…
I would recommend that you get your hands dirty with this rich engaging feature. I, myself experimented with live Q&A and received great audience engagement. Vin Diesel interacted with 1 million live viewers through Facebook Live.
You can broadcast live videos to a personal profile, Facebook page and even to a group (based on their privacy settings).
image16
Once you start broadcasting, you’ll get stats that show audience engagement in real-time.
image13
At the end of the video, you can even save it as an HD video and post it on your page/profile.
image12
You can also promote the video post while it’s live or even after you end the broadcast.
image08
You can access more details about Facebook live marketing here.

Experiment with the new audience optimization targeting tool

Facebook wants to help publishers optimize their marketing efforts. And, with that in mind, it launched the audience optimization tool with its own how-to guide, listing its 3 related features. Note that this tool replaces the older interest targeting tool that I talked about in this article.
Before we look at its inner workings, you might need to enable the feature (in case you’ve got less than 5,000 likes). Navigate to Settings >> General and turn on Audience Optimization for Posts.
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Note: This optimization feature isn’t available inside Business manager or the posts created using the Facebook’s power editor tool.
Alright once you’ve activated the tool, you have the following 3 features to work with:
1. Preferred Audience
This tag prioritizes posts that are possibly more interesting for a user, without restricting their visibility to others. You can’t create your own tags, though. They are based on Facebook open graph pages, Facebook Ads tags and other Facebook-specific data sets.
image14
2. Audience Restrictions
Now this was a functionality that already existed on Facebook. And it restricted a post’s visibility on Facebook based on age, gender, location, language and other demographic information. You can still leverage it to exclude certain audience members from viewing your specific posts.
image11
3. Audience Insights
What’s the use of interest tags if you can’t find out how they contribute to your post’s reach?
That’s why Facebook offers insights on how a particular tag impacted your post’s reach, clicks, shares, likes, comments and more. You receive engagement metrics for every interest tag that you set.
image03
In his feature test at Search Engine Watch, Matt Owens didn’t find any major impact of using the interest tags in a post. With about 37k Facebook fans, his post was able to reach 380 people in 5 hours.
image05
I know that’s not a huge bump. But I recommend that you test the feature, after reading Facebook’s best practices for interest tagging.
While we’re on the subject of targeting your audience, I would like to introduce you to another cool new feature, launched in July, 2015 by Facebook.
To personalize the feed for users, it launched News Feed preference tools inside the settings hood. Here’s a video overview.
Users can now preferentially view posts from certain users using their “See First” feature. I would recommend that you make your audience aware of this feature. so that they can set your page to appear at the top of their news feeds.
image06
From there, it allows the user to set up to 30 friends and pages that they want to see first (Knock Knock…will you set up my Facebook page already?)
image17

Leverage the granular targeting of Facebook Ads

You just can’t survive in the competitive Facebook landscape without throwing in some dollars. There have been comparisons done between the increasing Facebook stock price and the decreasing organic reach.
image04
I’ve mentioned this many times before
All social media platforms are inclined towards making brands pay for advertising on their platforms.
Don’t get discouraged, because even a small budget (about $10/day) can increase your post’s reach reasonably. The reason is the richness of over 1,500 data pointsavailable to marketers for targeting the users.
Facebook has one of the most robust and powerful advertising ecosystems and it can bring a tremendous ROI for your business.
The recent Facebook announcementon preferring friends and family over posts by brands makes it even more difficult to remain visible organically in the news feed.
As marketers realize and opt for advertising, it’s going to get much more competitive. So, join in early while the cost per engagement is cheaper. If you’re new to Facebook advertising, I’ll recommend that you read these 3 articles to get started:
  1. Beginner’s Guide to Running Facebook Ads That Convert
  2. Facebook Advertising Made Simple: A Step-by-Step Guide
  3. 5 Steps to Creating a Profitable Facebook Advertising Campaign

Conclusion

Facebook is now the top referring website on the internet, sending hordes and hordes of traffic to many brands. Viral websites, like BuzzFeed and UpWorthy, have built their complete business largely off Facebook and continue to generate major traffic through the platform.
You don’t need to get upset about the declining organic reach of your brand’s Facebook page. Instead, experiment with the strategies and tools I mentioned in this post (based on your requirements). And, if nothing works, give paid advertising a try.
Are you aware of any other major Facebook algorithm update that can help brands with their visibility in the news feed? Let me know in the comments.



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Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id

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My STARTUP :

Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

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