A story with tens of thousands of articles.

A story with tens of thousands of articles.
life and death, blessing and cursing, from the main character in the hands of readers.

Tuesday, July 12, 2016

Brian Balfour On ‘Coming Home To Growth’


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Brian Balfour On ‘Coming Home To Growth’


Datamonster- Brian Balfour

Today we’re excited to share our June Datamonster of the Month story.
The Amplitude Datamonster of the Month series is our way of spotlighting product and growth experts who have made data a central part of their success. Through their stories, we hope to empower other industry professionals with proven analytics strategies and advice for leveraging analytics across their organizations.
We select our Datamonsters  based on the impact they have at their respective companies. This ranges from how these individuals enable their entire organization to be data-informed to how they leverage analytics to make meaningful product and marketing decisions.
Our Datamonster stories will be shared on our blog at the start of the month, and we’ll chat with each Datamonster during a live webinar called “Datamonster Dialogues.”
This month I sat down with our June Datamonster Brian Balfour, CEO and Founder of Reforge and formerly VP Growth at HubSpot.brian webinar CTA 1
“Retention is king.” If you’re a product or growth person in any capacity, you’ve probably heard those words and said them yourself at one point.
This month, I had the pleasure of speaking with one of my own early growth idols: Brian Balfour, former VP of Growth at HubSpot. Brian is one of the true pioneers in the field of growth and a prolific writer (andspeaker) on the topic of user retention; indeed, one of the main takeaways from all of his writings is that “retention was the king of growth strategy.”
Currently, Brian’s working on creating and disseminating even more invaluable material on the topic of growth. He has a 40-part series on his blog on how to build a growth machine in the works. And, with Andrew Chen, Head of Growth at Uber, he’ll be leading an eight-week growth series to “to help accelerate your career and/or company by developing a systematic approach to think, solve, and act on growth initiatives.” The series is part of Reforge, Brian’s series of growth education programs for professionals.
How did Brian become one of the most widely respected experts in the field of growth? As with most of today’s ‘growth hackers,’ the path was not a straightforward one.

Brian’s Journey to Growth

The ‘Somewhat Developer’

At University of Michigan, Brian triple-majored in sports management, economics, and statistics. He knew he wanted to start a company at some point, so he later taught himself how to code. For a couple of years, he worked as “somewhat of a developer.”
“I say ‘somewhat’ because I was a terrible developer,” Brian clarified. He added that, although there were some things he enjoyed about software development, there were a lot of things he didn’t enjoy. It never felt right to him.  
So Brian moved into the product side of things, first at ZoomInfo, and then in 2008, at his first business, social gaming company Viximo.

Product and Customer Acquisition at Viximo

As co-founder of Viximo, Brian juggled both product and customer acquisition. Similar to his experience with software development, pure product management didn’t quite fit for Brian. “There were pieces of it that I don’t think really fit with my talents,” he explained. “I think there are much better pure product people out there than me.”
He eventually moved from the product side to customer acquisition–a field that was undergoing a few changes of its own at the time.
“For anybody who was around for the social gaming phase on the Facebook platform, it was this game ofsuper quantitative focus on customer acquisition,” said Brian. “We needed someone to do that in-house. Being the founder, I just sort of learned it myself.”

The Origins of Growth

Working at the the intersection of software development, product, and marketing (customer acquisition), Brian realized what he was doing was really growth.
In the first part of Brian’s Growth Machine Series, he talks about the emergence and evolution of ‘growth’ as a discipline. Why is it a thing that businesses are paying attention to now more than ever? Why are we now hiring for positions specific to, well, ‘growing stuff,’ as Facebook’s Chamath Palihapitiyaonce put it?  
Growth really has become a thing because of software companies,” says Brian. “Pre-software companies, the way you would grow a business is that you would have all these different initiatives in silo. The marketing team would build awareness and drive people to stores to purchase physical items, then you would experience the product at home.”
As Brian writes in his article ‘Why Growth?’, pre-software, “the marketing and product experiences were pretty separate.”
“In software, though, the lines between marketing and product blur, especially in the eye of the consumer,” Brian goes on to say. “With all of these platforms and user bases that you can tap into, a lot of things have changed. It takes a multidisciplinary approach to fully capitalize on the growth opportunities that exist in the world of software and data.
brian-balfour-ctt-1
It was in this new multidisciplinary field of growth that Brian really found his niche. He’s never looked back since.

“I finally found my home in the sense of the things that I got excited about and the way that my brain works. It’s much more from the scientist’s point of view, rather than an artist point of view.”

Personal and Professional Growth

Brian Balfour also had a few words of advice for people looking to find their own career niche and their own path to personal growth.
“For a lot of people, it’s super intimidating to be asked, ‘Where do you want to be in 5 years?’ That time horizon is way too long, especially for our generation who are more mobile and fluid,” says Brian. “It’s more a question of what will you be most interested in, in the next year or two. Let’s put you in front of those things and help you navigate your way to that.”
One common thread connecting most of the product managers and growth experts that I’ve met is that their careers were most definitely not straightforward. Among millennials, this is no longer the exception; job hopping is the norm, with many even switching over to completely different industries.
That was a sentiment that Brian really empathized with.

“I think it’s just really hard to say, ‘I want to be this thing in 5 or 10 years’ and shoot for that thing. Collecting experiences while you’re in your 20s, really honing in on your craft and where you want to go for the rest of your career, I think is a pretty good plan.”

How to Prepare for a Career in Growth

Brian’s advice for those who want a solid professional career in growth was three-fold.
1.) Seek out a great manager or team. This is a given. In your early days, your interpersonal relationships with your manager and your teammates has a heavy impact on how much you learn and how much you accomplish. Find the type of team that lets you explore what you’re interested in and gain skills to advance to the next stage of your career.
In some fortunate cases, a great manager can even turn out to be a great mentor. Brian mentions his first ever manager Russell Glass (currently Head of Products at LinkedIn Marketing Solutions), who hired Brian at ZoomInfo as one such individual. “Russell Glass has been my biggest mentor,” said Brian. “Not necessarily from a growth perspective, but by being very unbiased [and by giving his honest opinion] in this technology space, which can be really, really noisy. He’s been a huge mentor from that perspective, from both a personal and professional path.”
 In terms of learning about people, management, and leadership Brian mentions his co-founder at Viximo, Sean Lindsay (currently CTO at Tapjoy). “When we started the company, I think I was 23,” Brian says. “[Sean] was further along in his career and had managed teams. I never managed teams before. I knew nothing. I learned a ton from him about hiring and people.”
2.) Find an environment where you can have the most impact. “Try to find a Series B-ish startup,” says Brian. By that point, a company has more or less figured out product-market fit, has some money in the bank, and has hired (or is hiring great managers)–people you’ll learn from. In this type of environment, compared to a 10,000 person company, you’ll have the ability to surround yourself with people you can learn from and grow in both a personal and professional capacity, instead of staying in a silo.
Also, says Brian, seek out the “super impactful” projects that people are avoiding–because they’re difficult or boring or for another reason. If you can make your mark on a project with impact, “not only will you learn more, you put yourself in a much more valuable position. You put yourself on a much more accelerated path,” says Brian.
brian-balfour-ctt-2
3.) Master the basics, plus go deep. According to Brian, most people make two mistakes: 1) they learn the basic, 101 stuff about a topic just once and think they have the basics covered and 2) they dabble in a ton of different things and end up a ‘Jack of all trades, master of none,’ so to speak.
“You want to constantly be mastering basics, and then you want to go deep on something,” says Brian. “The process of going really deep is valuable because it teaches you how to grind past the basics and learn the more advanced stuff. If you can do that with one thing, you’ll be able to do that with others.” It’s taking the first step to go deep in one area that prepares you for going deep in other areas and really building expertise.

“If you look at the people who are really, really good at their jobs, whether it’s growth or something else, what makes them really good is that they understand the nuances, the foundation, the basics, deeper than anybody else.”

Returning to Growth

I asked Brian, just as I had asked Julie Zhou and Fareed Mosavat before him, if he could describe what his career at present is in one word. It’s not exactly one word, but I understood the poignancy:
“I’m returning to what I know,” said Brian.
With 1000+ employees, HubSpot was larger than any company Brian had ever worked at before. After a two year sabbatical, he’s now coming back to his early passions: starting companies and mentoring those in their early stages.
The other word (okay, okay, we’ll give him a few) he would use to describe his career was ‘learning.’ Says Brian: “I still feel like I have 10x amount to learn about everything.”

brian-balfour-ctt-3

Accessible Data for All

At Growth Clinic: Retain or Die, Brian spoke a lot about getting the whole company data-driven, to the point that anyone could get actionable insights from their data.
That’s one of the main reasons Brian recommends Amplitude to the companies he advises.

“With Amplitude, there seems to be more of a focus on faster pace of innovation. It goes beyond gathering data and reporting on metrics, and makes it much easier to get useful, actionable insights within the data.”

Data projects fail for a few reasons, he went on to say. One, the data is difficult to gather and validate. Two, the data reported just isn’t accessible to the team — you have to go through a data analyst for it. Three, you have data but you just don’t know what to do with it. It’s difficult to get valuable insights from it. Amplitude is one of the few tools that is laser-focused on solving the third pain point.

Deciding on Your North Star Metric

At Sidekick, a marketing tool by HubSpot that integrated with your email, the team’s core metric was weekly active users. That metric reflected the product’s ideal frequency of use for an active user and encompassed the whole funnel–from acquisition to activation to retention to referral. It was also an indicator of revenue, which is why the team focused on it.
How do companies figure out their own core metric? The one metric that every team should rally around and work toward? From a high-level, Brian says there are two things companies should think about:
  1. Choose something that’s an indicator of your product’s value to the user. This means asking yourself questions that really dig into the core of user behavior: What is the problem I’m solving for my target user? How can I tell whether I am solving that problem? How often would they use my product? What actions would they take within it?
  1. Choose something that’s an indicator of your product’s value to the businessThat is, how is the product you’re building making your business more profitable? This usually means revenue in the long run, but it can also mean active user counts. Brian gives the example of Facebook: for Facebook, more DAUs correlates to more ad revenue and thus directly measures the value of the business.
The important thing is to make sure to choose metrics that reflect both of the above. “If you pursue a metric that’s only an indicator of building value for the user but not for the business or vice versa, it’ll lead to a dead-end,” he cautions.

Approaching Growth with Thoughtfulness

As our interview came to an end, I asked one last question: If Brian could offer just one piece of advice to people looking to grow their business, what would he say?
Though it was a tough question when I heard his answer, I found that it didn’t surprise me. The sentiment had been peppered throughout our conversation, and with my conversations with other growthmasters.
“A lot of people approach growth with a shotgun approach,” said Brian.
People either don’t think about growth at all–they pour their efforts into building a good product but don’t put a strategy in place to acquire and retain users–or they think they’re going to test every single strategy under the sun until they find something that works.
Given that, the number one piece of advice Brian Balfour could give to a young, growing business? “You need to approach growth and distribution with as much thoughtfulness and systematic thinking as you would with things like product and business model.”
Indeed, that’s how Brian Balfour’s approached growth at every stage of his career.
brian webinar CTA 2
Join Brian Balfour, Founder and CEO of Reforge, on August 12 at 10 AM PDT for a chance to ask questions on growth, retention, and product. The Datamonster Dialogues are a Q&A session focused on educating the audience on how Brian has used data to fuel business growth.
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Resource: https://amplitude.com/blog/2016/06/30/brian-balfour-coming-home-growth/?utm_campaign=Submission&utm_medium=Community&utm_source=GrowthHackers.com

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My STARTUP :

Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

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