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Saturday, July 2, 2016

Ad Placement and Types of Ads: The Ultimate Guide to Making Money From Ad Networks [PART 5]

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Ad Placement and Types of Ads: The Ultimate Guide to Making Money From Ad Networks [PART 5]



This is Part 5 of our series of posts for “The Ultimate Guide to Making Money From Ad Networks”.
Ad network type, revenue model, and your traffic are three important things that will heavily influence your earning potential as a publisher.
However, you will also have to get acquainted with types of ads and ad placement if you want to grow those earnings.
Ad placement is a subtle and not-so-exact science.
As a rule of thumb, you will want to remember that above-the-fold ads generally perform better when pitched against below-the-fold ads.
People’s reading habits dictate that. Take a look at the above image and notice the how people’s eyes tend to linger more on specific parts of a website.
We read in an F-pattern, meaning that our eyes scan the page.
website eye tracker heatmap
Top of the page and the left sidebar get the most love and, naturally, that is where you’ll want your ads to appear because that is where they will get noticed.
Of course, there are exceptions to this rule.
We already mentioned banner blindness – the idea that people tend to completely disregard banner ads because our brains have been trained to skip them completely.
So even though the header gets noticed regularly, as the heat map shows, only the most exceptional banners that appear there actually get actively seen.
When comparing left vs. right sidebar ad performance you would expect to see the left side perform better because of the way people read.
Split-testing shows that there is no significant difference between the placements.
However, our advice is to place your ads on the right.
In general, you have several seconds to capture your visitors.
If the first thing they see on your website is an ad, you will probably notice a higher bounce rate.
Make your content the star of your site. If you have enough traffic on your site you will make money no matter where your ads appear.
There are two other placement spots that are worth considering: in-content and between posts and the comment section.
In-content ads work great if you are working with an industry-specific ad network, in other words, if the ads that are appearing on your site are contextual.
in content ads
Let’s say you have a blog that regularly publishes food recipes and you’re partnered up with a network that caters exclusively to that niche.
Placing an ad zone in the middle of your post might be a good idea because the ad will feel like an extension of your content.
However, if the ad is out of place (car parts ad on a food blog) it won’t get any traction – it will feel out of place and will hurt your content flow.
Ads between your post and the comment section work great if you have an engaged audience that reads to the end and often comments on your posts.
Ads between posts
Even though the ad would appear below-the-fold, in the case of an engaged audience it won’t matter because the quality of your content will drive your audience down and you will get enough eyeballs ogling the ad.
Of course, this placement will only work if enough people scroll down – in some cases, on very popular blogs, it can even outperform your above-the-fold ads.

Types of Ads

Ad placement is something that you will need to test because the best spots will differ depending on your audience and your niche. On the other hand, a healthy mix of ad types will help you diversify your revenue model and ensure that your site has a well-balanced structure and that it doesn’t appear overcrowded with one type of ads.
Larger ad networks work with several types of ads so it’s usually not necessary to work with more networks to achieve that balanced look. The exception, of course, are ultra-specific networks such as ones who exclusively serve video ads – they usually care just video ads and you will have to partner up with another network to get access to display and text ads.

Text Ads

As their name implies, text ads consist of written copy and in their pure form are completely devoid of graphics.
Your success with them is going to heavily depend on their quality – the better the writing, the better the performance.
However, there are a few placement tricks that can help you boost their effectiveness.
  1. Only use text ads from networks that have a strong selection and vetting process when it comes to selecting advertisers. Ideally, you would want to show text ads that are very similar to your content – they should be contextual so they don’t stick out like a sore thumb.
  2. Place text ads in your content, especially if you’re using a network that caters to your niche. They won’t break up your flow as much as a banner ad might and there is a greater chance that your visitors will read them and follow through with a click.
Of course, text ads can be a double-edged sword. As mentioned, their success rate will heavily depend on copywriting – if it’s shoddy and irrelevant it won’t convert. That’s why it’s smart to keep an eye on the type of text ads that appear on your site. If you would be annoyed to see them somewhere while you were browsing, chances are your visitors will get annoyed too. In that case, opt out and replace them with a different type of ad.
Photo-Text Ads – These are a variation of text ads.
Text ads
They can be enriched with a visual element, such as your logo or a relevant image. The image tends to break up the copy and accentuate the points made in the text and will usually perform better than standard text ads.
Not every ad network carries these but at AdClick Media, all your text ads can be shown with a small image next to them.

Banner Ads

Banner ads are also called display ads and they come in all shapes and sizes. Banner ads are graphic or image-based but most of them will have a textual call-to-action included.
Banner Ad Network
Almost every banner ad is a hybrid these days because advertisers have to use everything at their disposal to get the visitors to notice the ad and click on it.
Here’s a quick list of most common banner ad types:
Static Ads
The popularity of static banner ads has been declining over the past few yearsthanks to banner blindness that was, in turn, brought about by the flood of banner advertising. They still serve their purpose, though. Static banner ads consist of an image that is hyperlinked to the advertiser’s page – CTA is also included as ‘Buy Now’ or ‘Check out this 75 % off deal’ are proven to increase click-through rates.
Dynamic Ads
Dynamic ads have an animated or an interactive component to them.
Instead of a simple image, dynamic ads try to capture users’ attention by making the part of the ad play out a short animated video or being interactive.
  • Animated Ads
    Since Flash elements are no longer supported by most websites, a vast majority of animated ads are in . GIF format. Depending on how it’s set up, animation can apply to the entire ad or to just a portion of it.
  • Interactive Ads
    Interactive ads were all the rage at some point and, when tastefully done, they can still be a great source of leads for advertisers. The interactivity is mostly in the form of a game. For example, there are three moving targets and every time a user clicks on the ad release an arrow and try to hit those targets. These types of ads are usually set up so that the third click leads away from the ad and to the advertiser’s web page.
  • Expanding Ads
    Expanding ads offer the advertiser a possibility to get more information into it without moving the visitor to their site. They can start as a simple static ad and then expand to feature a full-blown video or product details. Parts of the ad can be made clickable and can be hyperlinked to advertiser’s site.

Banner Ad Sizes

Standard Banner Sizes
There are a number of banner ad sizes you can use on your websites but you should always focus on the most popular ones.
Five most popular banner ad sizes are:
Medium rectangle – 300×250 ad size is preferred by advertisers and networks carry a lot of them. They perform best when placed in-text or at the end of a post.
Large rectangle – 336×280 is another advertisers’ favorite. It works great in text, below content, or as a part of a larger ad zone in the right sidebar.
Leaderboard – 728×90 ad is wide and short and should be placed between posts or in the header.
Half-page – 300×600 ad size is growing in popularity because advertisers want more real-estate so their ads get noticed. They should be used in the sidebar.
Large mobile banner – 320×100 ad works great on mobile devices and offers double the space of a mobile leaderboard ad.
Global display ad spending is expected to eclipse search ad spending in 2016 for the first time. However, it’s important to note that this study includes video ads (as it should) – and we’re just getting ready to tackle those.

Video Ads

Video ads can be thought of as display ads but while regular display ads have been around for over a decade, video ads are a relatively new occurrence and are expected to outperform all other types of ads in 2016 – in terms of ad spending, that is.
video ads
Video ad revenue models differ from network to network but are usually either CPM or flat fee. There are some networks where the payout is a revenue share.
Video ads can be:
Linear – ads that take over full video player space.
  • Pre-roll – appear before a video and have to be watched either partially or completely before a video will run. On the plus side, you will get paid every time someone watched as video on your page since they have to see the ad first but on the other hand pre-roll video ads can increase your bounce rate.
  • Mid-roll – these ads cut right in the middle of the video. They can be extremely annoying and create bad blood between you and your site visitors – no one appreciates being accosted by an ad. On the up side, viewers tend to get invested in the part of the video they watched up to that point and are less likely to hit the back button once the ad starts playing.
  • Post-roll – post-roll ads appear after the fact – the video has been watched and nothing forces your visitor to sit through the ad as well. On the plus side, they are completely unobtrusive and do not interrupt user experience. On the minus side, they convert far less than the previous two because users don’t have an incentive to watch them.
Non-linear – ads that run simultaneously with video content.
  • Overlay Video Ads –these are usually a rich graphic ad that plays in the lower part of the video player. They somewhat obstruct the video but do not force the viewer to watch the ad first before continuing to content they’ve come to see.
  • Non-overlay Video Ads – ads are shown below video content – sometimes video player is reduced in size so that the ad doesn’t obstruct it.
The above mentioned are the most popular video ad types but with some digging, you will find out that video has permeated almost everywhere.
Today, it’s easy to hyperlink certain words in content to show a video ad – a pop-up video player shows up and plays the ad.
Working with a video ad network can seriously boost your earnings and, if you haven’t already, you should definitely give one of these a try.

Interstitial Ads

Interstitial ads get their name from their placement.
Interstitial Ad
They appear ‘in between stitches’ or two separate web pages.
They can be very lucrative for you as a publisher because they are easy to skip and yet give full page real-estate to the ad – visitors who are not interested in them can simply click ‘continue to site’ and they’ll be taken away from the ad.
Due to the fact that interstitial ads cover the entire page their performance heavily depends on graphics and copy.
The best interstitial ads have elements of static banners, animation, and a clear call to action.
In terms of placement, they should always be placed where they will cause the least disruption in user experience.
This means in between login and destination page and before an action-triggered ‘Thank You’ page.
This overview should give you an idea about the types of ads that you can consider showing on your website.
Their performance will depend on a great many things and there is no magical formula you can apply to ensure you make a boat load of money from them.
The best advice we can give you is to test everything and to see how your audience reacts to every specific type of ad. Also, play with ad zone placement until you find out what works for you.
If you found this post to be helpful please share it with others! Also, head over to the comments section and let us know which ads work best for you.

About Abe Cherian

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Berapa sih nilai dari blog gue DALAM DOLLAR  ? http://richardnata.blogspot.com/2015/04/berapa-sih-nilai-dari-blog-gue-dalam.html


Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

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