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Friday, July 22, 2016

A Brief Guide to Designing High-Converting Landing Pages

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Written by Neil Patel on July 5, 2016
designer
If you want to capture more targeted leads, then your landing page has to convey your message well.
But, the truth is that most landing pages don’t convert, which is why most people complain about low conversion rates.
You can change the story by following 6 steps to create high-converting landing pages.
No matter what business you’re in, it’s always wise to put up a new, relevant landing page. According to Marketing Sherpa, “48% of marketers build a new landing page for each marketing campaign.”
High-converting landing pages literally run your business when you’re not there.
You want to build a proven system that has the convincing power to speak and appeal to your customers in your absence.
After all, if your business requires 100% of your effort before money is generated, sooner or later you’ll most likely give up.
Don’t let that happen to you.
What should your audience’s state of mind be when they visit your landing page? What first impression do you want to create?
These simple steps have worked for a lot of top brands and businesses. I’m certain you’ll get results, too.
Download this quick how to guide to designing high-converting landing pages.
VividBoard increased conversions from 2% to 27% (a 1250% lift) with a simple, high-converting landing page. Take a look:
image09
If you’re ready to achieve similar, or even better results, let’s get started: 

1. Understand your audience’s pain points.

How do you satisfy someone that you barely know?
The truth is that it’s hard to do.
To have an impact on your audience, you must understand their pain points.
Your competitors may not be taking this path, which is great – you can take a different path and communicate with understanding.
image01
Picture this: Your audience has a headache and you’re trying to give them medication for a stomach ache.
Will they listen to you? Wouldn’t your solution turn them off?
In the same vein, when building landing pages that’ll further grow your business, you want to capitalize on their pain points.
For example, here’s a landing page that focuses on the customer’s pain point: saving money on their electricity bill.
image02
Here’s my advice to you:
Go the extra mile to find out what’s actually keeping your audience up all night, worrying and looking for a solution online.
Remember that someone with a nagging problem or challenge will look for solutions, one way or another.
Be there when your ideal customers need you most – with your relevant, well-designed landing page.
If your landing page is relevant, you’ll become the go-to expert to somebody who’s been looking for a solution.
Consequently, your customers will believe in you and also share your link with others.
It irritates online users immensely when they realize that they’ve been disappointed, yet again. This usually happens when you fail to understand their pain points.
When you solve a customer’s need with your landing page, you can rest assured that they’ll come back again.

2. Be specific.

Your landing page has only one purpose: To get people to act.
When there are too many options to choose from, it becomes a daunting task for your audience members.
“The paradox of choice reveals that less is more. Too many options will often hinder people from making a choice.
image13
If your landing page is focused on a single purpose, you’re helping your customers make the right decisions.
Trying to promote more than one thing on a single landing page is an ineffective marketing strategy. A few of the questions you need to answer are:
  • Does my audience really understand what I’m driving at?
  • Is my landing page focused on one thing (e.g., getting 1,000 email subscribers)?
  • Does my audience really need more than one solution (probably not)?
Revise anything that’s generic and make it more specific. Don’t clog up your landing page, or else you’ll wind up confusing people.
Tossing out a lot of solutions on a single landing page will make your audience see you as a person who doesn’t care about them.
Professional specialists are respected, in part because they deal with a specific problem.
When you proffer solutions to many things, you’ll lose more of your audience. For example, if your landing page covers both list building and email marketing, I can assure you that your conversions will be low.
Being specific is necessary. But, you also need the right tool to build your landing page with ease.

3. Choose the right tool.

What is a tool?
Here’s a simple definition from Businessdictionary.com“An item or implement used for a specific purpose.”
Get the right tool for the job. Don’t use a screwdriver to pound nails. It will wreck the tool and it won’t help you get the job done properly and quickly.
image18
Using the wrong tools negatively impacts your results.
But, all landing page tools are created equal, right?
Actually, they’re not all equal. Some tools are more effective than others. Using these tools will reduce your stress, especially when you’re designing a high-converting landing page.
For example, Instapage is one of the easiest landing page tools in the digital space. It also comes with a lot of professional templates that are optimized to convert visitors into leads. I use it all the time.
image12
It’s basically drag-and-drop software.
Other tools, such as Unbounce and Leadpages, are equally handy when designing landing pages.
In this crowded digital marketing space, you need to automate some of the tasks you otherwise would do manually.
For example, an autoresponder is essential. It helps you capture, connect to and communicate with your audience, even while you’re on holiday and not actively working.
Therefore, try to choose the right landing page tool – and make the work easier.

4. Give away useful materials.

Have you ever wondered how I managed to build 5 successful multi-million dollar SaaS companies from scratch? I’ve written a post on it.
image15
Do you ever think that I have some special skill that others lack? Not really. I’m just like every other person (well, except that I know how to take action).
Here’s the truth: I give away valuable, practical and content-rich information for free.
Most marketers would prefer to charge for the same content that I share with you freely. But, at the end of the day, giving away free valuable information is much more profitable.
Yes, the rewards (e.g., loyal audience, money) may not come immediately, but your brand is being improved all the time.
If you want to build your email list quickly, ensure that your lead magnet is free and valuable.
Have you heard of the term, “lead magnet”?
lead magnet is helpful content that you give away for free, in exchange for the user’s email address, thereby moving that user into your funnel.
A valuable lead magnet can increase your leads quickly.
For example, this little baby generated 28,507 leads in 45 days for DigitalMarketer.com.
image17
Always give away free and valuable material. It doesn’t have to be a swipe file like the one above. It can be a simple report, ebook, email course, software, plugin or even your time.
Asking people to subscribe to your email list without giving away a free gift will send the wrong signal and will probably not grow your list. Read these words from Winston Churchill:
image06
Giving free gifts to your audience is an effective marketing strategy.
It’s a way of building trust and credibility with customers.
Free gifts have always compelled people to act. Human beings like free gifts.
And, when your free gift (lead magnet) is valuable, you’ll drive referral traffic to your landing page easily, because happy people will spread the news.
Make sure that it’s in the format that your customers will appreciate. Obviously, this is one reason why you should conduct market research first.
image04
If you can give away 2 hours of your time for free – especially if you’re an influencer in your field – so that people can call you for advice, that’s proven to work, too.
If you give them a free consultation, you’re building relationships that will pay dividends later on down the road.

5. Make your title captivating and full of benefits.

First impressions matter in the digital world. Being able to draw attention to your landing page is critical – and the title helps with that.
One factor that’s led to the success of news media sites, such as UpWorthy, Buzzfeed and the like, is their titles. I mean, these guys know how to write catchy titles that appeal to people’s emotions.
Look at the attention-grabbing titles and corresponding views in just one week:
image10
The title is crucial. Brian Clark, founder of Copyblogger Media, estimated that, on average, 8 out of 10 people will read your title.
image05
Ted Nicholas, the famous direct response copywriter, also agrees, suggesting that 73% of your buyer’s decision-making process begins at the point of the title.
Designing a landing page that grabs your customer’s attention will make them want to learn more.
Let’s compare two different landing pages. Bear in mind they’re from the same site.
As you can see in this first design, the title is weak and offers no real benefit.
image00
But, after redesign, the title was improved. Take a look:
image11
You can see for yourself that the redesigned page and tweaked copy grabs attention.And, this improved page saw an increased conversion rate of 33%.  
You can discourage a customer at first sight with a poorly designed lander and a weak title.
Your page should also be attractive. When your page is attractive, the customers are much more likely to stick around and take the action that you want them to take.  

6. Use relevant visuals.

“A picture is worth a thousand words.”
The best landing pages I know usually have great-looking visuals — i.e., images and videos.
Here are a few stats to inspire your visual marketing efforts:
  • Humans respond to visual content faster than you can imagine.
  • 90% of the information transmitted to the brain is visual and visuals are processed 60,000X faster in the brain than text.
  • 80% of people remember what they see and do.
  • Site visitors spend 100% more time on pages that contains compelling videos.
image08
Visuals have taken over social media networks.
In fact, in a real sense, visuals power social engagement. Facebook and Twitter have established authority, more than ever before, due to their high volume of images and videos.
Visuals make information clearer to the reader more than text alone. Use visuals that are relevant and compelling to your target audience.
image07
Using visuals in landing pages can transform a digital business. For example, Jason Thompson conducted an A/B test on his page to see if replacing a contact icon with his own photo would lead to more people contacting him.
Here is the screenshot of the original and the variation, together with the result.
image14
At a glance, you can see that the version with Jason’s photo had 48% more conversions, compared to the generic icon. This shows the power of visuals.
Jason commented on the test results:
People want to connect with other people emotionally, the photo makes that emotional connection so much easier and, as the test is proving, drives people to the contact form more than a nondescript icon.
Remember that people respond to different types of visuals in different ways. For example, stock photos may look professional, but your target audience already knows where you found them.
You want to appear real to them.
So, don’t use stock photos. Instead, take photographs of you or your team implementing the strategy that you teach. Better yet, use screenshots to show how your solution can be applied.
That’s exactly what GetResponse did on their landing page.
Take a look:
image16

Conclusion

You need to invest your skill, time, money and resources, if you want your landing page to continually bring in the desired results.
It’s not advisable to chronically change things in your landing page, but you also want to ensure that you don’t let it grow stale.
The digital marketing space is changing. New tools are being developed. Invest adequate time to learn how these new tools work. Keep abreast of landing page trends – these would guide you when making decisions.
At some point, you may need more landing pages. But, stay focused: start with one.
Even a single landing page with the right design can yield impressive results for your business.
For example, Moz generated an additional $1 million, per year, when they redesigned their landing page and used it to promote one of their core products to their email list subscribers.
Are you getting any results with your landing pages currently? Share your comments below.

Love this Post? Spread the Word.



Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id

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My STARTUP :

Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

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