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Tuesday, July 26, 2016

8 Salivating Tips For Video Marketing On Facebook

Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id


8 Salivating Tips For Video Marketing On Facebook

8 Salivating Tips For Video Marketing On Facebook
There are 1.65  billion monthly users which in and of itself is a huge number, but it also defines an extremely diverse audience.
Love or hate the platform, there is no getting away from the power of Facebook, especially when you are trying to build your online presence. And if you want to do it properly, you need to leverage video marketing.
People want visuals, audio clips and colors which can trigger their imagination. And, as you probably know, videos are even more eye-catching than a regular text post.
Facebook have recognized this trend by prioritizing video content in their algorithm and releasing an auto play feature.
That’s why I spent some time researching the top tips for successful video marketing on Facebook.
Let’s take a closer look…

1. Keep your video short and sparky

Short, intriguing videos keep content fresh and entertaining for fans and have the potential of being shared virally. It’s best to create visual videos with little narration so that fans can watch in any location regardless of language and culture.
Facebook itself says that videos less than 2 minutes are more effective than those with long stories. Your video should be long enough to deliver the core message of your brand, but not try to explain everything in one single shot as this can distract the attention of the viewer.
When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image or video is paired with that same information, people retain 65% of the information three days later.
The below video is an award winning video for an insurance company and it’s still going viral on Facebook even though the language used is not understood globally. The message is so strong that it was able to capture the attention span of every single viewer anyway.

2. Educate your audience

Before educating your audience, educate yourself about your target audience. Try and dig into what they are they looking for and then meet their needs with a compelling video. People love to get instant solutions and if your video is what they are looking for, then just sit back and relax as your video may take only minutes to spread like wild fire.
Lately, I have observed those short cooking videos shared by Buzzfeed and Taste Made. One second I see them on their own personal pages and the next second those videos are all over my newsfeed. Ever wondered why? Because they know where their target audience is, what they want to see,  and how the video can benefit the audience.

3. Make the first few seconds count

Trust me,  you just have two seconds to grab the attention of the viewers and if your video is dry, or takes time to load, there are higher chances of people clicking the stop or cancel button. The best way to boost engagement is to create curiosity, ask a question or build up suspense, which are simple techniques that have become a rule of thumb.
Avoid rambling on about yourself or selling too aggressively, which fans find distasteful. Just posting a picture of your product with a link to the purchase is not exciting or engaging.
Showing new, exciting uses for your product and how it can benefit your fans is engaging and appealing to your audience and will motivate them more.
The best example I can give here is of the new campaign from Coca Cola where they have beautifully presented the idea of sharing feeling.

4. Choose a compelling thumbnail

When your video doesn’t play automatically, it will show a still image before someone clicks the play button. Like YouTube, Facebook calls this image, a video thumbnail, and Facebook’s ad creation tool allows you to choose from images in your video or upload your own image.
Facebook recommends, “Choose something interesting to draw your audience in. If your thumbnail image has text in it, keep in mind it’s also subject to our 20% text policy, so choose something with minimal text.”
The recommended text length is 90 characters of ad copy, which works since it will be displayed on smaller screens. When your marketing staff creates an ad, they’ll get a preview of what people will see in the newsfeed on desktop and mobile devices. This makes everything up to this point foolproof. 
 Choose a compelling thumbnail for video marketing on facebook
Image Source: Reelseo

5. Schedule your videos for maximum viewing

Unless you’re lucky enough to have a full time crew of social media managers, the ability to schedule and post ahead of time is a bonus, especially when your audience is in a different time zone.
Setting up a publishing schedule for your Facebook page will help you organize your videos according to your audience availability, and ensure that you can co-ordinate any campaign pushes across other distribution sites at the same time. Scheduling couldn’t be any easier, just choose the ‘Schedule Post’ option from the dropdown menu as you go through the upload process.
To be more productive and to increase your Facebook visibility, you can also schedule multiple posts on Hootsuite by maintaining a difference of a few hours. One golden tip I would like to provide here is do not keep bragging about yourself. Post videos related to your industry, but include other marketers and influencers which is a great way of building external social relationships.
Choose a compelling thumbnail for video marketing on facebook

6. Be entertaining

People go on Facebook to have fun. But that doesn’t mean you have to post over-rated videos or something completely off-topic just to get the attention of the audience. Entertain them with informal, behind-the-scenes interviews at your company or create something fun like an animated explainer video that has a business purpose. With so many production houses out there, it’s a piece of cake to get such videos made.
The coolest trend these days are those GIF animated videos which get noticed in no time.
Different popular pages on Facebook regularly post humorous videos that get lots of likes and shares, Buzzfeed is a great example of this.

7. Keep your online existence stable

If your goal is to release new video content continuously, but you’re not sure what is too much or not enough, try posting video content every other week, then polling your Facebook fans to see if they want to see more or less original content from your brand. This is a good way to determine the consistency ofvideo content that works best for your audience.
Facebook video ads are certain to become a big part of how brands use Facebook and engage with users. These video ads will need to be high quality, and the shorter and more concise the content, the better.
If your brand is starting to think about how you can best benefit from video ads, start looking at the most successful Vine and Instagram videos and use these as examples of how to convey a short, concise message. The goal of your video content should be to get viewers to your Facebook business page and want to find out more. 

8. Don’t forget the call-to-action tab

The Facebook Call-to-Action button allows you to draw attention to a video on your website from your Facebook cover image. CTA tabs can be a website traffic-driver for people who visit your page.
There are several options for the Call-to-Action button, including “Watch Video”. Therefore, the cover photo also has to focus on what is in the video behind the button.
HGTV teamed up with Ellen for a design challenge. The cover photo illustrates the promotion and the Call-to-Action button takes viewers to the video on their website.
Don't forget the call to action tab for video marketing on facebook
Image Source: Social Media Examiner

Wrap

These eight  tips are the most basic and necessary ideas which every online marketer should know about.
You’re about to get lucky as this is the year of Facebook Video Ads.
Facebook recently announced that people are posting 75% more videos to Facebook than they did a year ago. Overall, U.S. users are posting a whopping 94% more videos. Plus, Socialbakers reported that brands are now uploading more videos to Facebook than to YouTube. The same article states that Facebook videos are experiencing more engagement than YouTube videos posted to Facebook.
Every business can benefit from having a strategy to take advantage of the organic reach from posting videos. Use video to connect more deeply with your audience and drive more traffic to your website.
Guest Author: Mehroz Khan is an Entrepreneur and Co-founder at Videoexplainers-Video production company. He is a blogger, strategist, social media marketing specialist and growth strategist. His expertise includes marketing and video production. He regularly writes on Videoexplainers where he talks about explainer video, its various business advantages (increased website conversions, high sales, qualified leads, and facilitating customers’ understanding level) and the massive video impact on the customers. Follow Mehroz on Twitter: @mehrozanwer, connect with him on LinkedIn: Mehroz Khan or email him at mehroz@videoexplainers.com.

Resource: http://www.jeffbullas.com/2016/07/19/8-salivating-tips-video-marketing-facebook/?inf_contact_key=454c421087263abeb109ba73d91f98db8fd2a2398e405162fb313da84103eb4c




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My STARTUP :

Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

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