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Wednesday, July 20, 2016

7 Influencer Marketing Insights You Need to Know Today

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7 Influencer Marketing Insights You Need to Know Today4


It was an invitation.
Written with a spelling mistake or two and from someone I didn’t know. I went close to ignoring it.
I think you are doing a great job with your blog and hope that you can share that with businesses here in New Zealand….Do you have any information on your costs?
The art of creating and publishing online was revealing its promise.
I had been creating and sharing content for 2 years. My Twitter audience sat at 20,000 and we were on a mission to share the power of social media to the world. One blog post and one tweet at a time.
Digital global content was defining the discovery of a personal brand. It was a revelation.

But it’s much more than content

But it was a conversation over a glass of red wine that I won’t forget.
It was in Italy. I had raised a question as to why I was invited to speak in a country more than 12,000 kms away from my home city. It hadn’t been arranged via a speaking agency, a friend or business referral. So why? The answer was simple and memorable.
“We saw you everywhere”1
The pervasive content marketing strategy that we had worked on and created over time was working.
I then came across the annual Edelman Trust Barometer report which backed up the dinner insight. If your content or brand is seen just once your credibility and trust level is 6%. If it is noticed 3-5 times then it goes to 60%.
Edelman influencer marketing
Being ubiquitous online is critical to brand trust building. So it wasn’t just the content that grows brand awareness. It was much more.
Global brand awareness powered by distribution on social also creating ripples in the data space time universe.

Data defines your brand

So content is not the only factor.
The sifting and tabulating of content with tweets, shares, traffic and even search engine authority are in the mix.
Machines are now looking for you. Are you noticed? Do you move the needle?
Technology is now measuring and evaluating the noise online. This has brought the “Influencer” into the marketing mix and it is now longer a fad but a “breakout trend” according to the data revealed in Google Trends.

Influencer marketing is not new

Mass media has being tapping into the stars and personalities of sport, popular culture and movies for decades. That is why Nike signed Tiger Woods and Basketball stars like LeBron James that are household names around the world
Minecraft has used YouTube influencers to help sell its game for years. Its annual conference is also about training passionate users to create content on YouTube. This has led to the rise of Minecraft influencers with tens of millions of YouTube views and subscribers.
Influencer marketing
So the concept is not new. It’s just the medium and the reasons for motivation has morphed.

#1. Influencers are no longer just on YouTube

They are on Twitter, Instagram and even Snapchat.
recent post on Buffer illustrated the power of Instagram influencers to sell fashion. 50 Instagram influencers were used to showcase one dress from a the fashion label Lord and Taylor.
It sold out the next weekend!
Instagram influencers

#2. The rise of influencer technology

To keep it simple it is useful to break the technology into two categories. Platforms and tools.
We can distinguish Influencer tools versus platforms this way:
Influencer tools can be used to find influencers around content and the social networks and media. Influencer platforms are where you can sign up to connect brands with influencers and manage the process. But they are sometimes combined.

Platforms

Here are 3 very different influencer platforms worth checking out.
Influencer marketing
For reviews, overviews and even some Instagram only influencer platforms here are some more resources worth checking out.

Tools

Influencer tools are the research machines to do the homework. They can help you identify who are the author’s, blogs and influencers that are creating the most buzz around your topics.
3 tools worth checking out are:
  1. BuzzSumo
  2. Traackr
  3. Followerwonk
For a more complete list you can check out Lee Odden’s post “9 Tools To Discover the Influencers in Your Industry”

#3. Traditional digital advertising is less effective

Ad blocking technology and the ever changing behaviour of the computer user is now becoming a real issue. Banner blindness of the traditional digital website banner is a fact. The data also reveals that only 2.8% of online browsers think that ads are relevant.
Here are some facts revealed in a Hubspot post that show the extent of these changes.
  • Ad blocking grew by 41% globally in the last 12 months. (Source: PageFair)
  • There are now 198 million active ad block users around the world. (Source:PageFair)
  • A 2013 study revealed that 28% of respondents admitted to hiding their activities from advertisers — second only to criminals. (Source: Pew Research Center)
This is leading to native advertising, sponsored content and influencer marketing becoming some of the most effective ways to engage with your target audience.

#4. You now need to pay them

There is different opinions on this. But an influencer and an online thought leader has earned the right to be rewarded. They have put the time and effort into developing expertise, reach and put years of unrelenting effort.
Just because the medium has changed doesn’t mean its free. But the web has created a culture of free.
Nike and other brands pay big bucks for mass media influence because they know it works. Niche influencers that are on Instagram, YouTube, Snapchat and Twitter can be very effective in building a brand’s engagement and trust with its targeted audience.
The rise of the influencer platforms that connect influencers and brands is changing the game. The use of the mobile apps such as used by the Tribe platform are making it simple and easy to bring influencers and talent agents together.
Tribe influencer marketing app

#5. Influencers are not just journalists

Journalists were one of the first media gatekeepers. Many PR companies, digital agencies and brands are still treating influencers like a journalist.
There is a big difference.
A journalist is paid by media to write about events that are happening in your city or around the world. They are on the payroll. They are paid an hourly rate or contracted to attend an event. Maybe even paid by the word.
Influencers aren’t paid a wage.
They only make money from their blog, products they sell and other multiple revenue streams. It’s time to stop taking them for granted or just throw freebies and baubles at them.

#6. Its about niche influence1

Kim Kardashian is popular for popularity’s sake.
What is her expertise? Being popular. What does she offer? Large mass media and social reach. It is visible and obvious
But now the big data machines can find the veins of gold in smaller but global niches that in the past were hidden.
In this knowledge economy they are seen as subject experts. They usually have higher engagement with their audience as they are more about education than just entertainment. Often they won’t have an audience on social networks of millions but still have influence within their tribe.
They can also be found on Twitter.
Twitter influencer marketing
Infographic source: Twitter
To help scale niche influence you will need to coordinate with several of these to create the impact you may be looking for.
Kerry Jones in a post on Marketing Land has this to say about this approach “Coordinating…..so the influencers spread your content or message within the same time frame to increase the appearance of popularity” is key.

#7. Influencer marketing needs goals

In the past the blunt role and primary goal of the mass media influencer was “awareness”. This goal sits at the top of the funnel.
But in an article on Social Media Today Kirsty Sharman highlights what she believes what most businesses are looking for from influencer marketing.
Getting others talking about your brand
 Infuencer marketing goals
Why?
Because she says it it creates three types of influence. “Liking, authority and social proof” as listed in Robert Cialdini’s book “Influence: The Psychology of Influence and Persuasion“.
For small and medium businesses they will want something more measureable as well.
Traffic, leads and sales.

What about you?

The influencer marketing space is evolving fast and new tools and technologies are being developed to meet the explosive demand.
Are you using influencers to boost your marketing? How are you using them? Is it working?
Look forward to your feedback and insights in the comments below.


Resource: http://www.jeffbullas.com/2016/07/11/7-influencer-marketing-insights-you-need-to-know-today/?inf_contact_key=a100e2cfcf41cd79b9d2b2ec650942815c42c98368e7dcac3b727fc9f7dd86b6

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My STARTUP :

Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

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