Tentukan sendiri jalan cerita selanjutnya.

Tentukan sendiri jalan cerita selanjutnya.
SET YOURSELF THE NEXT STORY

Ads : 1 USD forever

This blog started to be written January 11, 2015.
Advertise your products and services here.
With 1 USD then your ad posted in the article forever.
1 USD per article forever.

A story with tens of thousands of articles.

A story with tens of thousands of articles.
life and death, blessing and cursing, from the main character in the hands of readers.

Campaign : Support my book "The ultimate guide to get life on earth as in heaven."

Campaign : Support my book "The ultimate guide to get life on earth as in heaven."
Campaign started October 17, 2015 (45 days)

Your contribution to my campaign

Saturday, July 30, 2016

7 Best Practices for Google’s NEW Expanded Text Ads (Available NOW!)

Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id

BERANDA    ABOUT US    ADS : 1 USD FOREVER     ASMARA    BIOGRAFI     BUKU     BUKU PINTAR 

CHRISTIAN FAITH     DISCLAIMER     DUNIA KERJA     ENTREPRENEURS     GO PUBLIC (IPO)     

KESEHATAN     LIST OF ALL ARTICLES     MARKETING     MY STARTUP     OTHERS     

TIP SUKSES DAN KAYA     TIPS BLOGGER     TIP SEO     CONTACT ME    PROFESSIONAL WRITER


7 Best Practices for Google’s NEW Expanded Text Ads (Available NOW!)


Since they were announced at the 2016 Google Summit, advertisers have been anxiously anticipating the day in which they can create expanded text ads in their account. Well, today’s the day! Expanded text ads are finally available to be created to all advertisers in the AdWords interface.
 eta best practices
However, there is some bad news: As the traditional text ad formats are being retired, so are many of the best practices of the past 15 years, and advertisers are scrambling to figure out the best use of 50 more characters.
Luckily for them, we’ve spent much of the last 2 months testing ad copy with expanded text ads inside many of our accounts, and we were able to discover 7 new best practices for these expanded text ad formats.
NOTE: We're doing a free webinar THIS THURSDAY to review these changes and explain how to take advantage of Expanded Text Ads and other new features now available in AdWords. Register here for the webinar.
Now on to those best practices...

1. Write NEW Ads! Use the extra characters to say something new. Don’t just add a second headline.

I get it, you’ve worked hard perfecting your current ads. There’s a big temptation to take the ads that are working well now, combine your existing description lines, add a second headline and sit back and let the shiny new ad format do all the work for you. Even Google basically did this when they first showed this Guitar Center expanded text ad during their May announcement:
 before and after etas
The problem with this tactic though is that you’re just using more words to say effectively the same thing. Guitar Center adding a second headline saying “The Destination for Music Gear” doesn’t make this a more compelling ad and doesn’t enhance the offer at all. Although we’ve seen most advertisers see at least a 28% CTR gain from expanded text ads, we’ve actually seen many advertisers who just add a second headline to their existing ads see their CTRs decrease.
As you write new expanded text ads, use the extra characters to supplement your existing offers and calls to action and include more value propositions than you could with a 95-character limit. Consider an ad like this in the old format:
 expanded text ads tips
If we take the challenge of writing new expanded text ads to heart and write entirely new ads, with a focus on highlighting what makes the product unique, appealing to the user’s emotions, and testing a new call to action, we get something like this:
 new adwords expanded text ads
One of our clients, Namely, took the challenge and did complete ad rewrites similar to the above for their all-in-one HR software. Here's one example of an old ad:
old namely ad
And here's the reworked Expanded Text Ad:
new expanded text ad
The results speak for themselves – the new ads have a CTR 400% higher than their old ads!

2. Include your most important messaging in the headlines.

Even though your new 80-character description is by far the largest field in your new expanded text ads, they still command the least attention. The messaging of the two headlines of your expanded text ad are the most influential in improving the CTR of your ads.
 eta messaging
Spend most of your time testing new ad copy focusing on your headlines and you’ll quickly find the headlines that improve the CTR of your ad the most. It’s worth noting though, that none of Google’s ad policies have changed regarding what you can and can’t include in your ads’ headlines. Most notably, you still can not include an explanation point in either headline!

3. Remember: Headline #1 is far more important than headline #2.

Although both headlines can technically be up to 30 characters long, there’s no guarantees on exactly how or if the second headline shows. The second headline may extend the length of the first headline:
headline one more important 
The second headline may appear after a line break:
 eta headline after line break
Or Google may truncate your second headline: 
eta headline truncated
You can preview how Google may show (or not show) your second headline using the Ad Preview tool, but given that there’s no promise that your second headline will show as you intend it to, it’s best to avoid including critical information such as your call to action in headline 2.

4. Don’t pause your old ads right away.

Expanded text ads are eligible to show for all the keywords in your ad groups all the time, but you may want to hold off on pausing your old ads, at least for a bit. As with everything in paid search, just because expanded text ads are new doesn’t necessarily mean they’ll outperform your old ads immediately. Some advertisers saw their first try with expanded text ads have lower CTRs than their old ads.
When you create your first expanded text ads, introduce them to your ad groups alongside your old ads. If their performance isn’t as good as your old ads, keep testing new expanded text ads. Once the performance of your expanded text ads is comfortably better than the old ones, you can pause your old traditional format ads.

5. Write your all your ads to speak to users on all devices.

Since more than half of all Google searches occur on mobile devices, it’s important that your ads can speak to all users across desktop, mobile, and tablet. Google’s new expanded text ads will serve to searchers on all devices, 90% of whom will use multiple devices before completing their final goal.
 etas for all devices
In the past, advertisers were able to create mobile preferred ads to serve different ads to mobile searchers. However, expanded text ads have no device preference which means the same message on desktop, tablet and mobile. Even if an advertiser has an old mobile preferred ad in their ad group, an expanded text ad is just as eligible to show that message on the mobile SERP, so make sure your offer and call to action make sense and are possible on different devices.

6. Include top keywords in the path fields.

Google’s new expanded text ads automatically pull their domain for your display URL from your final URL, so advertisers no longer need to specify the domain in each and every ad they write moving forward, which should save a lot of meaningless work for SEMs. Advertisers can also optionally add up to 2 fifteen-character path fields to append to their display URL.
Although optional, I highly recommend using these additional fields in your new expanded text ads. Not only does it reassure searchers that your ad will take them to a specific landing page relevant to their interests and boost your ad’s CTR and CVR. More importantly, though, including a top keyword in your display URL’s path, you make your ad more relevant to the keywords people are searching for and you can improve your ad’s quality score and consequently reduce your CPC.

7. Update your ad extensions.

SEMs have always used ad extensions to promote alternative offers and highlight important value propositions that they couldn’t include in the ads. We know that including ad extensions to appear alongside our ads can considerably improve our ad’s CTR and Quality Score.
However, as you create new expanded text ads and add more detail to your offers within the body of your ads, you’ll likely make many of your old ad extensions redundant. Google won’t serve your ad extensions if they only serve to repeat the text already included in your ads, so make sure as you update your ads you refresh your ad extensions with new, unique content to promote alongside your new, larger ads.
Advertisers should be excited to test out Google’s new expanded text ads as soon as they can, but don’t forget to do your work as a marketer and write great ads. As we test more, we’ll develop more best practices and publish them to our blog so be sure to check back regularly. What do your best expanded text ads look like?

About the author:

Mark is a Senior Data Scientist at WordStream with a background in SEM, SEO, and Statistical Modeling. He was named the 14th Most Influential PPC Expert of 2016 by PPC Hero. You can follow him on TwitterLinkedIn, and Google +.
Find out how you're REALLY doing in AdWords!
Watch the video below on our Free AdWords Grader:


Resource: http://www.wordstream.com/blog/ws/2016/07/26/expanded-text-ad-best-practices?cid=Nurture_WS_Email_PPC_PerfTipNewsletter_BlogVisit&utm_source=Email&utm_medium=Nurture&utm_campaign=PerfTipNewsletter&utm_content=WS&utm_term=PPC&mkt_tok=eyJpIjoiWW1VM09Ea3dNVE0zT0dKaiIsInQiOiJrbE9hZTJheTZRakZKdUt0MzExUE5hYzZPdm9kaUhYWWdcL2tieG9NY1liRUs5cXB1bGwwa1dWTFYzcE9TNzlkQVwvUHBMcVYxaUdTeU9xclc5bHN5UVI4QmFwdzdpYzhsVStBSm1MM0NLV1FBPSJ9



Love this Post? Spread the Word.



Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id

How to Whiten Your Skin Naturally - 100% Guarantee!

natural anti-aging shortcuts

the fat burning kitchen

Top secret fat loss


My STARTUP :

Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

No comments:

Post a Comment

Related Posts

Related Posts Plugin for WordPress, Blogger...