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Wednesday, July 6, 2016

6 Key Takeaways From My Second Amazon Kindle eBook

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6 Key Takeaways From My Second Amazon Kindle eBook


second ebook

If you want to read the deconstructed launch process of my FIRST Amazon ebook, check out this post.
Okay, I’m getting better at this whole Kindle eBook publishing business. Haha. This time it didn’t take me 6 months to put together the ebook.
I’m going to be talking about some of the things that I’ve learned writing, formatting, and marketing the book. I hope it’s helpful!
Before I do that, here’s the general timeline of the publication process.
1/22 – Started (but not too serious about it). 
4/12 – Started writing more seriously
4/20 – Started focusing more on formatting and kept writing. 
6/16 – Made available for pre-order
6/28 – Published on Amazon
When I finally got serious, it took about 3 months to get the ebook out, which is 62 pages.

1. Formatting is a bitch, and here’s how I simplified it.

For my last ebook, I used the iBooks author tool, which I’ve used for ebooks that I sell on my website because it makes a PDF and ePub version. But, that formatting wasn’t the best when it was translated to Kindle format.
Also, it didn’t let me hyperlink to different sections easily. Meaning, you couldn’t click Chapter 5 and it would take you to Chapter 5 in the ebook. While this didn’t matter for the physical copy, obviously, it’s a nice feature to have for the ebook.
So, I set out on a quest to figure out how to BEST format the ebook!
No joke, this was super frustrating.
Whenever I tried to format the ebook in Pages (because I hate Microsoft Word), it wouldn’t render very well when it was converted to a Kindle file. Also, I couldn’t figure out how to hyperlink chapter titles in the table of contents to the beginning of that chapter. Ugh!!
I did a bit of research and I realized that I could use KindleGen to create the ebook to my EXACT specifications. However, I’d need to code the entire ebook in HTML format, create a separate table of contents, and then have some kind of a style document.
If you’re looking for a succinct guide of how to do this, I found this article to be very helpful, which explains how to “make Kindle eBooks from scratch: HTML, XML and CSS.”
While I might consider doing this for my next ebook, I wanted to do something that took, quite frankly, less work.
So, I decided to bite the bullet and download Microsoft Word (which is now a monthly fee-based software, ugh). Then… oh no! The ebook still wasn’t formatting very well. The tabs were different sizes for each paragraph and it just looked ugly.
Thankfully, I found a great article article that took me step-by-step through formatting the ebook with Microsoft Word. Thanks Catherine Howard!
Ultimately, I got the formatting results I wanted, including the hyperlinked chapters, and now I’ll be reformatting my previous ebook with Microsoft Word.

2. I teased the eBook and got pre-orders

In my last post, I described my approach to generating pre-orders for my Kindle ebook, and I pretty much followed the same strategy. If you’re too lazy to read it, I’ll embed a YouTube video below that I put together below. I’m still working on improving the quality of my videos :).

To get sales before I officially launched to the public, I did this:
  • Set up a specific domain for the product (see here).
  • Created a dedicated email list for the launch by using MailChimp.
  • Started getting people on the email list by sharing relevant free content.
Overall, I’m happy with the results of this process. There is definitely more that I could have done, but I was also focusing on other things while I was writing the ebook and allocating my time accordingly.
If you’d like to see the final results, you can check out the ebook here.

3. Write it for the right reasons

One of the things I learned from the first Kindle ebook was that you really have to write books for the RIGHT reasons. There are SO many people out there that promise you can “get rich” from writing books online. I think it’s all bullshit.
crowdfunding personalI’m not making millions or expecting to make millions from my Kindle ebooks. I’m trying to educate and teach existing readers. It’s just another format.
My main desire in writing this ebook was to spell out the best principles for achieving a particular objective. I also linked to a bonus bit of external content with this ebook. I think that ebooks could be a great paid content marketing device.
By that, I mean that if someone is willing to invest in your $2.99 ebook, then they’ll be able to see the quality of content that you’re dedicated to right then and there. Later, they’re far more likely to buy one of your higher priced products that solves another problem they have.
If I could boil this all down to one sentence, it would be: Make a great product!!
Not only will you be happier and more proud to promote it, but you might get readers referring other readers!

4. Don’t outsource…yes this is controversial

I’m willing to bet that what I’m about to say is going to be controversial. Why?
Because everyone wants a “quick and easy” solution for making money or getting ebooks out there into the world. SO many people advocate “outsourcing” the writing and design of your ebook so that you just have to click publish and start making money.
I guess you could do this, but I’m not and here’s why.
I wrote my last ebook with my co-writer and while it was great, I found myself spending more time editing her writing so that it read exactly the way I wanted. I also spent a large amount of time re-organizing content so that it had the right flow.
Granted, I’m also a bit OCD/perfectionistic when it comes to my writing voice. I felt like I honestly should have just written the entire thing myself if I felt that strongly about organization, style, grammar, and voice.
She’s a great writer. I just was very particular about what I wanted.
This is why I decided to write this second ebook and be 100% in charge of the content.
I also recognized that my key skill set IS writing and it’s something that I enjoy, so I probably shouldn’t be trying to automate that aspect of my business.
Ironically, I was able to get this ebook out in LESS time than the last. Still, I did have to concentrate much more, have a writing schedule, and spend a much larger block of time on the book.

5. How Amazon Kindle eBook will fit into my business model

A lot of the time I’ll pick up new projects just to see whether or not they’re something that I should pursue longterm. Podcasting is a great example of this.
I also have been sharing with you guys that I want to diversify my income away from my website more so that my entire living isn’t predicated on servers that could go down or be hacked at any minute.
At the end of the day, I’m a born and bred writer. It would be REALLY weird to me to not write at all. It’s a huge part of my life and how I express myself. I’m always writing.
Now that I feel comfortable with creating Kindle ebooks, I think that I’ll aim to write at least ONE ebook per year, ideally two. I guess I could go into super work mode and try to crank out 3-4 per year, but the quality might suffer and I’m not sure that I have enough valuable things to say consistently.
Having been blogging professionally since 2012, I’ve come to realize that often times, one BIG bit of content can be broken down into much smaller bite-sized content pieces on various platforms. The inverse is also true, meaning that if you put out a lot of YouTube videos or podcasts on a subject, you probably have enough in your mind to create an ebook.
I do think that blog posts AND ebooks are standalone products, but that their real power is in relationship building and directing targeted traffic.
While I was writing this ebook, the thought also crossed my mind that I could possibly get podcast episodes transcribed in order to make the process of writing an ebook easier.
I don’t always have guests on my podcast. Sometimes, I’ll speak for 20 minutes on a particular subject or answer reader questions. I could have a transcription service convert this into writing and use it for the bread and butter of an ebook on that topic.
Similarly, you could record the audio book FIRST and just talk for as long you need to about a topic and then get it all transcribed into word format. Thoughts?

6. Tools I used and Sales numbers

Okay, okay, I’ll include some sales numbers. But, I’m more interested in sharing the actual trajectory of the growth of sales.
ebook sales
This launch was very similar to the last launch where there is a big bump initially on the announcement and then it tapers off a bit.
I guess I’ll know if I ever have a true “viral hit” on my hands if the sales numbers continue to grow exponentially after the launch.
As promised, here is a list of the tools I used to write, launch, and market the book!
Happy writing!

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Berapa sih nilai dari blog gue DALAM DOLLAR  ? http://richardnata.blogspot.com/2015/04/berapa-sih-nilai-dari-blog-gue-dalam.html


Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  




WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.


Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

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