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Saturday, July 2, 2016

5 Psychology Tips to Woo Your First Time Website Visitors

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5 Psychology Tips to Woo Your First Time Website Visitors

Written by Neil Patel on June 16, 2016
woo
You write high-quality and well-researched content. You launch link building campaigns. You perform social media marketing. And, you put a whole lot of other marketing efforts.
To what end?
I suppose you want to grow your traffic and keep your existing audience engaged. That’s what content marketing is all about.
With many of your competitors increasingly publishing content, though, it’s not enough to stand out. It’s a visitor’s second nature to click the back button.
Unless…
You blow away your first-time visitor by providing insane value on your website.
What components will help in setting an incredible first impression?
To counter shrinking attention spans, your website must load within 2-4 seconds. And, it must have a welcoming look that’s easy to navigate for a first-time visitor.
Those are the on-page basics. In this article, I’ve compiled 6 psychology-backed tactics that will help you woo your visitors and keep them coming back for more.
Download a cheat sheet of 5 psychology tips to Woo your first time website visitors.
I recommend that you test the response you get from implementing these tips, by including them in your first-time visitors’ funnel. Here goes number 1. 

1. Give away free lead magnets

Who doesn’t love free stuff?
When we get objects for free, we forget possible downsides. We get an emotional charge that makes us perceive the object as much more valuable than it really is. Marsh has increased its sales by 2000%, by offering free samples.
As per an MIT study on 398 students, “People appear to act as if zero pricing of a good not only decreases its cost but also adds to its benefits.”
A little twist here is that people like to feel that they have earned the free stuff. The effort makes them feel a sense of accomplishment and pride.
A great way to balance transactions and offering free resources is by giving away lead magnets.
You can give away anything, from an eBook, checklist, toolkit, survey, guide or course to just a simple pdf version of your article. And, ask people for their email in exchange (this is the payment they make for your offer).
I offer numerous lead magnets on all of my blogs. For example, at Quick Sprout, I offer a free course to my visitors to help them double traffic in 30 days.
image03
Notice that I’ve associated a $300 price with it in the opt-in copy – this makes the lead magnet more precious and valuable.
I’ve also experimented with offering my advanced guides in exchange for emails. And, my Advanced Guide to Content Marketing brought 361,494 visitors and 8421 new email opt-ins.
image24
Often, the highest converting lead magnets are content upgrades. Instead of offering the same resource with every blog post, you offer your visitors specialized versions, tailored for specific blog posts.
I offer upgrades with all of my posts and, in case you aren’t interested in reading the full post, you can get a summary of it in the lead magnet.
image05
This term ‘content upgrades’ has been popularized by Brian Dean. And, he has leveraged the to increase his email conversions by 785%.
image28
The main aspect that contributes to the success of a content upgrade is theirrelevancy.
Instead of interrupting the user, who’s reading a post on content marketing, by offering an eBook on SEO, you give him a cheat sheet to implement the strategies that you mention in your content marketing article.
So, another way of keeping your lead magnets relevant is by creating one for each popular category of content that you offer on your website. This way, you don’t need to create a special resource for every post you write.
Derek Halpern uses 3 comprehensive courses as lead magnets on his website. And, he uses them with his blog posts, when appropriate.
image31
You might get lower conversion rates with such category-based lead magnets. But, you’ll save some time, as compared to specific content upgrades for every post.
If your blog gets 5000 visitors a month and you manage to convert even 200 of them into subscribers, then you’ll add 2400 extra people that serve as a source of repeat traffic each year.
Email has been a major contributor of traffic for all of my blogs.
image13

2. Design your website professionally and format your contentto appeal to the scanners

Shorter attention spans and smaller screens demand that your content be really engaging to capture your audience’s attention.
But, a first-time visitor will form an impression of your website within 50 milliseconds. Within this short period, web users decide if they stay on or leave your website. And, another study found that 94% of first impressions are design related.
There are two major takeaways from the above points:
Buying an elegant looking theme (if you’re on WordPress) or hiring a professional designer is critical. What’s equally important is crafting better website copy for scanners, because only 2% of visitors actually spend more than two minutes on a blog.
image27
I’ve already covered formatting, in detail – herehere and here. Let me quickly summarize 4 key points again:
1. Writing large chunks of text and long-winded sentences makes for a painful reading experience. Rather, keep your sentences short and try to write 3-4 lines per paragraph. The Hemingway App is a great tool to simplify your writing.
image10
2. The first few paragraphs are critical for retaining your readers. So, craft strong beginnings that quickly grip your audience.
image18
One great way of writing compelling introductions is using the inverted pyramid style while writing.
image30
You can also use Brian Dean’s APP method (Agree, Promise, Preview), to ensure that your readers stick around.
image11
3. Using relevant images in your blog posts is a great way to break up content and provide breathing space to the reader. Ok Dork found that articles with at least one image got 43% more shares than pure text content.
image06
Blog Pros, in their analysis of 100 very popular blog articles, found that they had at least one picture for every 350 words.
image25
You can design custom images for your blog without compromising quality byfollowing the instructions in my guide here.
4. Highlight the key arguments and ideas from your articles with block quotes. They are a great way to draw a visitor’s attention and slow the scanners down.
In his articles, Brian Dean regularly features quotes from authoritative people, or his readers that got great results.
image22
For a very basic quote, you can use the following HTML code:
<div class=“expertbox”>Type in your expert content here.</div>

3. Show off your recommendations and associations with huge brands and industry influencers

Influencer marketing has gained a lot of steam in 2016 – 59% of marketerswill increase influencer marketing budgets in 2016.
Wonder why?
Because 92% of people trust recommendations from individuals (even if they don’t know them) over brands.
The internet isn’t a safe place for consumers. There are so many make money online scams that even authoritative bloggers like Derek Halpern have received “you’re a scammer” emails.
So, how do you prove to your website visitors that you aren’t a cheat that compromises integrity to increase sales?
Social proof…
It’s a powerful engagement-driving tool that can send your conversion rates through the roof.
A simple example is the conversion-rate-experts.com website below, showing off their client associations with esteemed organizations.
image07
Similarly, Crazy Egg’s homepage also used to have just two elements – the URL box that brings visitors a free trial and a section showing off to current and past customers.
image21
At Quick Sprout, I share client testimonials to establish myself as an authority and get more leads for my consultation.
image32
Alright, so how do these testimonials and other kinds of social proof impact conversions?
Voice.com increased their conversions by 400%, by adding a row of customer logos.
image00
Express Watches increased their sales by 58%, by merely adding a reviews widget on their website.
image02
An advanced version of social proof is case studies. It walks your prospects through the exact steps you took to improve a previous client’s sales/conversions. And so, it addresses most of the objections of prospects.
I’ve personally used case studies to grow my sales by 185%.
image17
The best part about social proof is that it is effective in raising your loyal audience for every industry. And, there are so many types that you can choose to get started. If you want to explore social proof types and actionable strategies for building social proof, read this KISSMetrics article.

4. Craft benefit-oriented webpage copy and compelling titles

Coming back to the people’s time scarcity and lower attention spans:
It’s difficult to get users to take the first step and start reading.
A simple solution that NNGroup recommends
Writing user-centric copy that highlights the benefits of your products to the user. Here’s an example they shared of feature-driven copy.
image09
Vs. benefit-driven copy.
image15
So, how can you implement this tip in your blog posts, to attract the attention your blog visitors?
By putting the benefits of implementing the strategies you share in your blog posts, front and center.
For instance, Brian Dean uses benefit-rich subheadlines to increase the perceived value of his blog posts, instead of writing random sub-headers that only break up the content for better readability.
image08
He includes benefits in the subheadings, to ensure that his readers stay around to complete the article.
image14
See, your readers always keep questioning, “what’s in it for me?”
This is why benefit-driven copy works best – especially in your sub-headings, but also in your article titles.
If you feel that this approach in crafting titles will portray a salesy image, then use clear and specific headlines that shows the visitor what to expect from your article.
Try to meet your audience needs with your titles. And, create a scarcity that can only be met by clicking on the headline and reading your article.
Most popular bloggers get social shares due to the urgency they create with their titles.
image04

5. Conduct keyword research, stalk forums and talk in the exact language of your audience

Marketers have complicated keyword research, the most basic tenant of every SEO campaign, with numerous tools and methods.
Its actual meaning is lost between metrics, like keyword volume and difficulty to rank.
Essentially, keyword research boils down to the following couple of elements:
  • finding the subjects that are in demand by your audience and the ones that have been gaining more search volume with time,
  • extracting the exact language that they use for talking about their challenges (it breeds familiarity and makes your reader feel comfortable hanging out on your website).
You might doubt the significance of the second aspect – talking in the language of your reader. But, it’s the very important when you run PPC ads.
image12
Needless to say, when a visitor does not find the offer that is promised on the ad, he/she frequently abandons your website.
Instead, aim for exact match copy and CTAs between your ad and landing pages.
image26
Similarly, you can stalk niche forums to extract the exact language used by your audience.
Brian Dean did this for a post he wrote on TrustRank. He found that many people were using a variation of the phrase “Google hates my site.”
image16
So, he used the keyword in the title and then naturally repeated it in the first couple of lines of his post.
image20
The result?
It helped him rank for the low-competition keyword (it was mostly used by forum users – so it’s probably not showing in your typical keyword research tool).
image01
Besides ranking for long-tail keywords, you’ll also build up authority to the page and maybe start ranking for the high-traffic driving main keyword. Just like that, Brian Dean started ranking for the keyword “Trustrank.”
image19
You can also find the phrases that are used by your audience in course descriptions on Udemy.
image29
And, by using tools like FAQFox, you’ll find questions that your audience has asked on the internet.
image23
For further reading, I recommend the 5 modern keyword research strategies here.

Conclusion

The internet is full of information that’s irrelevant for users. If you put in the extra effort to truly understand your audience and show them that you care about them, then you’ll be able to woo them.
Take action now. I want you to implement just one tip from the article. Start with doing better keyword research and editing your existing content.
Or, format your content for better readability and visual appeal. As an alternative, create a special section demonstrating your expertise in the words of an authority in your industry.
Do you use any other strategy for wooing your audience?

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Berapa sih nilai dari blog gue DALAM DOLLAR  ? http://richardnata.blogspot.com/2015/04/berapa-sih-nilai-dari-blog-gue-dalam.html


Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

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