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Wednesday, July 13, 2016

5 Myths About Social Media Marketing in 2016


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5 Myths About Social Media Marketing in 2016

What kind of businesses do you think need to be on social media in this day and age?
Possibly clothing or food shops, makeup boutiques, or maybe even law firms come to mind. But what about the ones that belong to a more “boring” market niche, such as pharmaceutical companies?
Are all of them doomed to fail in the social media era? Certainly, for each industry sector only a limited set of social networking services works, but that doesn’t mean B2B efforts can make it without their help.
Here’s a good illustration of how beneficial it can be: Novartis International AG, a pharmaceutical company, succeeded in establishing its presence on Instagram and Twitter. Both accounts have a total of more than 9,000 subscribers.
The content posted there is engaging and diverse: charity donation contests, health stats and facts, company and world news related to healthcare, and so on.
boring niche social media
 Source: the Novartis International AG Twitter account
It’s an interesting mix of shock and inspiration.
But what if a company’s expectations about social media simply haven’t been met? It could be a clear sign of choosing the wrong methods for interacting with your audience. These failures are often the result of some misconceptions.
Below you will find five of the most widespread myths along with realities either totally or partly debunking them:

Myth 1. Social Media Marketing is Helpless in Generating Quality Leads

Reality. This misconception is very common. Social media is often associated more with raising brand awareness and increasing customer loyalty than with sales.
According to the figures provided by Hubspot, 70% of businesses are actively using social network sites for lead generation, with 34% of marketing specialists able to generate quality leads. These stats exceed the results obtained with either PPC or direct mail.
Anastasia Kononova, a social media marketing lead at Unplag, says that “social media is one of the first places checked out by potential customers. Here they learn about your brand, its features and read commentaries left by other customers.
To ensure quality lead generation, you just need to apply correct targeting settings. You can choose your audience by interests, age groups, income, etc. To keep holding their interest, craft compelling content and you will achieve the desired aim.”
By finding your customers’ pain points and tracking their behavior on social media, you double your chances to successfully sell them your services or products. Thus, if you intend to make the most of Twitter as a lead generation platform, why not keep an eye on your brand mentions? By doing so, you won’t miss out on providing the right advice at the right time.
One of the tools able to assist you a great deal in ratcheting up your brand or company mentions is Sproutsocial.
Another good method is creating a custom tab on your company’s Facebook page that is set it up specifically to collect leads. To better engage visitors, you can also take advantage of services like Pagemodo.

Myth 2. You Can’t Accurately Measure Its ROI

Reality. The problem is that companies, regardless of their proficiency level, business model, or size, are all still struggling to estimate the value of their social media campaigns, and one recent study proves.
trust radiusSource: https://www.trustradius.com/articles/2015-social-media-trends-report
This myth is both partly true and false. There are so many analytical tools available, and you still can’t accurately calculate ROI. Why?
Hypothetically, your future customer sees your brand page on Facebook and after a couple of days decides to make a purchase. By entering your brand name into the Google search line, he or she comes to your website and buys the product. Therefore, according to your tracking software, your new customer has come via direct traffic, not Facebook.
Still, if a business marketing campaign is based only on social media, you’ve got a win-win situation. This is the only source of your revenue. That’s why you can easily compare the quantity of resources spent to how much you received in return.
To make ROI calculations possible, marketers also advise creating landing pages in support of your social media campaign. Once Google Analytics is connected, you will be able to track conversions and web traffic.
To understand what budget you need to be further invested in social media, don’t forget about customer lifetime value (CLV) assessment. To do this, just correlate the CLV of social media and other marketing tools you use.

Myth 3. Follow the Adopted Strategy to the End

Reality. Whenever you need to come up with a list of social media networks to advertise your brand, most often only Twitter and Facebook are given the highest priority. But what about others? Have you carefully studied their rankings? Take a look at the data below:
Rival IQSource: https://www.rivaliq.com/blog/social-media-trends-2015/
As you can see, your social marketing strategy is incomplete if it doesn’t include such important platforms as LinkedIn, YouTube, and even Instagram.
And because these platforms are constantly changing, you also have to keep adapting your content to make the most of them. Instagram has launched a new search functionality, allowing searches through other subscribers, and is also increasing video length from 15 to 60 seconds.

Myth 4. Making Posts Mobile-friendly Isn’t Worth It

Reality. The fact is that mobile usage now exceeds desktop computer usage.
In 2016 it’s crucial to consider mobile format when working on campaigns or digital programs. More users search, subscribe, and enter social media accounts via mobile devices. Even tablets aren’t as popular as phones. Here’s what the research data provided by KPCB reveals:
mobile friendly social media postsSource: http://www.kpcb.com/internet-trends
However, this tendency doesn’t suggest switching from long posts to short ones. If you think that mobile users are fond of “skimming” and mainly prefer visual content, you are just plain wrong!
Mobile users look through posts on their devices ten times more than on desktops. In other words, even if something interrupted their reading, they would go back to the text later on. What is even more surprising is that mobile readers consider longer texts to be of more value.
Here are a few suggestions on how to increase social shares and make your content more mobile-friendly:
  • A so-called heat map of each article is now a must-have, so, you’d better take it into account when creating a new review, article, etc.
  • If you choose to bet on longer posts, edit each paragraph carefully. They all should be meaningful and bring some value. Otherwise, most of them will only be half-read.
  • Short headlines (three words is an ideal length) together with 3-5 line paragraphs will increase the readability of your posts a lot.
  • Introductions still matter a lot. It should make everyone interested in reading a post as well as explain why it is worth the time.
  • Avoid embedding too many illustrations. They will provoke your readers to scroll the text without digging deeply into it.

Myth 5. Disregard User-Generated Content

Reality. Unlike viral content, the effect of which is difficult to predict and control, user-generated content (UGC) has proven more powerful.
It can even help spread the news about your brand across multiple social networking sites. If arranged properly, you won’t need to spend much time and effort on it, as most of the work will be done by your followers.
Here is how Sophie Turton, a Content Marketing Specialist at Bozboz, explains UGC’s value:
We can see it in the rise and rise of Instagram and the self-made stars it creates. In the 75% year-on-year increase in Pinterest pin creation, and the fact that over 65% of Snapchat’s 100 million daily users are taking photos and creating ‘stories’ of their lives.”
Additionally, UGC increases engagement, conversions, and assists in accumulating a lot of “social proof.” Sometimes this type of content can even go viral, as happened with Lay’s “Do Us A Flavor” campaign.
To successfully incorporate UGC in your social media campaign, start developing your action plan by answering the following questions:
  • Do you want UGC to be entertaining or informative?
  • Where do most of your customers spend time (YouTube, Twitter, Tumblr, etc.)?
  • What will motivate your customers to generate content?
UGC is very effective because it establishes a dialogue between you and your customers. That’s why creating multiple opportunities for your brand “fans” to take an active part in it is essential.

Wrapping Up

When used wisely, social media channels bring a lot of good to your business. For that to happen, you must know your target audience perfectly. This enables you to find a way to give your prospects what they want and turn them into your loyal customers.
Remember that most people in the online community don’t want to be sold anything. Instead, they are looking for information that they really need.
Keep that in mind, and you will have the long-term success you’ve always dreamed of.
How about you? Are you seeing the results you want from your social media marketing efforts? What platforms do you find most effective? Advice? Questions? Let us know in the comments below!

About Rose Scott

Being in love with the writing process, Rose believes that a valuable content makes any business thrive. Nothing but pep talks with smart people inspires her deeply. Do you want to discuss anything? Follow her on Twitter.

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Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id

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My STARTUP :

Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  




WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.


Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

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