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Saturday, July 9, 2016

3 advanced SEO signals all the best content marketers need to master

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3 advanced SEO signals all the best content marketers need to master

3 advanced SEO signals all the best content marketers need to master
Who doesn’t want more search engine traffic? One of the main reasons we publish content is in hopes of attracting it. Just the tiniest fraction of the 213 million searches done per day can make or break a business.
But as you know, there’s a lot of competition for that traffic. Millions of pages compete for every search. That’s why you need every edge you can get. Of course, we don’t want you to do anything shady – we do not recommend “black hat SEO”. But there are plenty of ways to improve your search engine optimizationthat most people overlook.
One of the best ways to find those opportunities is to understand how search engines work. But you have to take even that a step further. I’m talking about going beyond the ABCs of SEO and looking into some of the lesser-known factors that influence your rankings. To do that, we’re going to have to talk a little tech. I don’t want you to fear that. Some people get really alarmed about SEO discussions because they think they aren’t technical enough to follow along. Frankly, that’s bunk. My mom could understand this – so could yours. Especially if we break the lingo down, and explain things in plain language.
So that’s what we’re going to do. I’m pretty sure that by the end of this post you’ll be able to say, “well, that’s not so complicated. I get that.”

“What’s a search ranking signal?”

So here’s the first place to start – with things called “search ranking signals” (or sometimes called “search ranking factors” – they’re the same thing). What are they? Well, all the things that contribute to search engine optimization are “search ranking signals”. Some ranking signals are more or less important. Some aren’t known by many people.
In this post, I’m going to walk you through the content ranking factors not known by many marketers. We’ll break down what we know the search engines are tracking so we can apply it to your content development.
First thing to know about ranking signals? There are a lot of them. Over 200. They break into two different types: “on page signals” and “off page signals”. Don’t stress if you haven’t heard those terms before. They mean exactly what they sound like they mean.
  • “On page signals” refer to things on your pages that affect those pages’ ranking in the search engines. For example, meta and title tags are “on page” signals.
  • “Off page signals” refer to search engine optimization factors that are not on your pages. Stuff likelinks pointing to your site, or how often your pages are mentioned on social media.
Not all signals are created equal. Some have far more sway over how your pages are ranked than others. For instance, the title tags on your pages have much more influence over how your pages rank than the ALT tag you use for the images on those pages.
Of course, both title tags and ALT tags are text elements. They’re both in tags on your pages. But Google (and the other search engines) place far more weight on title tags than on ALT tags. That doesn’t mean the poor alt tags don’t help with SEO. But if you had to focus on one thing, pick the title tag over the alt tags.
There are several reports that will show you which ranking signals carry the most weight, but here we’re focused on the lesser-known things that can affect how your pages rank, and how to create content that gets ranked better.

1. Content freshness

Got a lot of old pages on your site that haven’t been updated in a year or more? It might be worth your time to refresh them.
How much of a boost you get will depend on how extensively you update your pages and how often you make those updates. But think more in terms of replacing or rewriting whole sections rather than just changing a few words. For frequency of updates – at least one a year is respectable. Every six months is even better.
The Moz 2015 Ranking Factors study broke out the overall freshness of the entire site versus the freshness of individual pages. This suggests that if you can’t get to update every age on your site, it’s okay – go after the pages getting the most traffic or the most leads (or both). Just having some major pages updated regularly will give the rest of your site an incremental lift.
content freshness has a big impact on SEO
In addition to the SEO rankings studies, other sites have seen big gains when they refreshed old content.HubSpot documented how they updated some old content pages not too long ago. They call the tactic “historical optimization”. It created a major boost in website traffic for them:
how hubspot got more traffic to its old posts
And a massive increase in lead conversion rate:
optimize blog posts for more conversions

2. Reading level matters

As search engines have become more sophisticated, they’ve honed in more and more on “user experience signals” – how easy a page is to interact with and to read. Reading level is one of those signals.
Reading level is one of the more misunderstood ranking signals, mostly because the idea of reading level itself is often misunderstood. Many people believe an essay that’s written at a higher reading level is “better” than one written at a lower reading level. In other words, it’s widely believed that an essay written at a 15th-grade reading level is better than one written at a 7th-grade reading level.
That’s not true. Especially if you want people to read your copy.
“Lower” reading levels are preferred by almost all readers – even PhDs. Old school copywriters traditionally wrote at a 5th-grade reading level because they knew people were more likely to keep reading their copy. Please understand that a “lower” reading level does not mean dumbing down your message. It doesn’t. It means writing more clearly. That’s often more work for the writer than writing at a higher grade level. It means the writer has to do more thinking to distill and articulate their ideas more succinctly. It usually means much more editing is required, too.
Here’s what the three search ranking studies say about reading level:
flesch readability chart
What this chart means: On average, the ten pages at the top of the search results have an average Flesch score of 76.19. The higher a Flesch score, the easier the text is to read. From 2014 to 2015, the average Flesch score of top pages has increased – that’s why we say this ranking signal is becoming more important.
From Moz’s Search Engine Ranking Factors 2015 Survey:
Moz reading level chart
Compare how important reading level is to the other ranking signals in this chart. Remember how HTTPS was hailed as being a big deal in SEO about a year ago? According to this survey of SEOs, reading level actually has more weight over how a page ranks in the search results.
One more thing: Moz expects readability’s influence over the search algorithm to continue to increase over time.
There’s no doubt that Google estimates the reading level of webpages. In fact, Google used to give you reading level stats:
Google cares what reading level your content is written at
But what they do with that information is up for debate. Some say that a basic reading level will help you rank better because it will appeal to the masses. But others associate a basic reading level with content mills like Ezine Articles.”
There’s that bias against “lower” reading levels I mentioned before.
Want to know how your pages rank? Use the Readability Test Tool if you want to paste in the URL of an already published page. If you’re working in WordPress, install the Yoast SEO plugin. In addition to a slew of great SEO features, it’ll also score your copy according to the Flesch formula.

3. Text formatting matters

This last point isn’t about just one ranking signal – it’s about a bunch of very similar signals. But they’re all so closely related I felt it would be best to group them together.
So what are they? Basically, all the ways you can format your content. Things like:
  • Using a header image
  • Using <h1> and <h2> tags
  • Font size
  • Using ordered and unordered lists in your content
  • The number of bullets in those lists
  • Embedding videos (particularly YouTube videos)
  • Incorporating interactive content
  • Presence of Schema.org or other structured data
All the ways we dress up our content matter. They matter to our readers, of course. But they also matter to Google (probably because the user experience is becoming more and more important to rankings). Google wants to please human readers, so the algorithm has been adjusted to mimic what a real human would want.
If you look at the charts from the Moz reports above, you’ll notice many of these content formatting signals. Both “Use of images on the page” and “Use of rich media (video, slides, etc.)” were ranked above HTTPS / SSL in terms of influence.

Conclusion

I’m sure you’ve heard it said before: “Just make great content and your pages will rank.” That’s true to a certain extent, though you’ve still got to get the technical parts of SEO right. But once you look deeper into the search ranking signals reports, you can see how specific our instructions are for making “great content”.

Back to you

There are a bunch of other content-related ranking signals I didn’t mention here for the sake of space. Do you think any of the ones I left out are particularly important? Speak your mind in the comments.
And if you’d like to see how content curation can help you improve SEO, you should read this eBook!
improve SEO the power of content curation - CTA end article download ebook
Image by theycallmetelly
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About Pam Neely

Pam Neely has been marketing online for 17 years. She's a serial entrepreneur and an avid email and content marketing enthusiast with a background in publishing and journalism, including a New York Press Award. Her book "50 Ways to Build Your Email Marketing List" is available on Amazon.com. Pam holds a Master's Degree in Direct and Interactive Marketing from New York University. Follow her on Twitter @pamellaneely.

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Berapa sih nilai dari blog gue DALAM DOLLAR  ? http://richardnata.blogspot.com/2015/04/berapa-sih-nilai-dari-blog-gue-dalam.html


Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

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