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Saturday, July 23, 2016

21 ACTIONABLE GROWTH HACKING TACTICS FOR SAAS COMPANIES

Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id



Written by Tom Gorski

So, you’re done: 
You’ve typed in those final lines of code. Ironed out few technical problems beta testers have reported. And uploaded that last interface revision. 
And now you begin to wonder:
How the heck am I supposed to attract users?
Use paid ads? Invest in SEO? Start boasting about the product on social media?
Or use content, like everybody else?
Well, all these strategies will work. But what you need right now is a quick way to introduce your SaaS to as many people as possible. 
You basically need to hack your growth. 
And here are 21 tactics that could help you with that. 
Note: I divided these tactics into 3 sections to help you quickly find strategies most relevant to your current marketing goals. 

Part 1: Attracting Qualified Traffic

1. Guest Post on Industry Blogs

Leverage other people’s audience by sharing useful advice on their blogs. 
Reach out to various industry blogs and offer an article you believe their audience would benefit from. 
Don’t promote your app in those posts though. 
Share advice or highlight solutions to your audience’s pain points. And only mention the app in your author bio.
With guest posting you can quickly build your product’s awareness among new, highly qualified audiences. 
Example: Buffer’s CEO Leo Widrich used guest posting to grow their userbase from 0 to 100000 in just 9 months

2. Blog

I agree, guest posting serves as a shortcut to someone else’s audience. 
These people might indeed need and notice your app. But they don’t follow your brand. Or believe and trust you.
So what you also need is an audience of your own. 
And the best way to build it is by launching a blog to share useful advice.
At the start, target only users at the Awareness stage of the buying cycle - people focused on finding information about a problem they might be having. 
Answer their most basic questions. Provide guidance on the best ways to address their pain points. And point them to more resources that could help them. 
Lastly, optimize your blog to attract search traffic. 72% of people at the awareness stage turns to Google for information. So make sure that your content ranks high for keywords these people might use in their search. 
Example: Kissmetrics blog, considered one of the biggest resources in the industry.
  

3. Promote your app with Facebook’s Lookalike Audience

At a first glance, Facebook ads don’t seem like a great way to find new users, right?
And yet, did you know that with Lookalike Audiences you could find and advertise to new users based on your current or past customers’ characteristics?
You could use their demographics and interests as a guide to finding new people who potentially could be interested in your app. 
Example: SERPs.com Facebook ad. 

4. Remarket to Previous Visitors

Fact: only 1% of web customers convert on a first visit.
For many others however, it can take up to a couple of sessions before they’re finally ready to sign up for a demo or convert in any other way. 
Luckily you can stay on top of their mind and remind them of their interest in your product with remarketing.
Remarketing lets you display ads to previous site visitors based on their browsing history.
For instance, you can display relevant ads to a person who bounced off the registration page to remind them of their intention to sign up.
And according to various studies, this is a heavily successful strategy:
Wishpond for instance reports that remarketed visitors are 70% more likely to convert. And the average CTR of remarketing ads is 10 times higher than Adwords.

5. Get Current Users to Attract More Users

Your current users might help you grow the customer base too. 
And all you have to do is offer them a good enough incentive to do so.
Dropbox users for instance could earn 500MB of free space for referring a friend.  
Important: test different incentives to find out what motivates users to refer your product. Different incentives will work better at various stages of the buying journey (i.e. newly signed up users vs. long-term users).

6. Integrate with Popular Platforms in Your Space

Make it easier to use your app by integrating with the most popular platforms your potential customers are already using. 
This way you’ll:
  • Overcome the prospects fear of developing new processes when they buy your app, 
  • Get a listing in the other apps’ Integrations directories, and 
  • Introduce your product to new audiences. 
Beacon, a tool allowing to repurpose blog posts into eBooks offers a handy Wordpress plugin, since this is the platform most marketers would use.
Viralsweep, an ecommerce sweepstake app, integrates with the majority of platforms a modern eCommerce owner would use. 

7. Include Your App on Review Sites

With 61% of customers reading reviews before making a purchase decision and 88% using them to validate the quality of a business, not including your app on review sites is missing out on a major marketing opportunity. 
Your profile page could easily become a landing page you could use to divert qualified users to your funnel.
Not to mention, provide the final social proof many users might need to make the final decision.
Example: SaaS Genius

Part 2. Content Promotion

8. Increase Referrals with Forced Virality

Request a visitor to take certain actions, like sharing the content on social media to view the rest of it. 
For instance, write a massive guide helping users overcome one of their pain points. Offer all theory for free but restrict the practical part only to those users who first tweet about it. 
Paywithatweet for instance offers a platform to enabling payments with social shares.

9. Share Content on Online Communities

Almost every industry includes community sites aiming to deliver the best content to their users. 
Growth Hackers or Inbound.org are two best examples in the online marketing space.
What these sites have in common is that users can recommend any content they found interesting to the community.
Of course, you can’t just submit your content and be done with it. These sites are communities. And as such, they require you to commit at least some of your time to them. 
Log in to these sites regularly. Comment and rate other people’s content. Share helpful articles you’ve found online. Act as part of the community. 
But every now and then, submit your content too. 
It’s well worth the effort.  
Example: Growth Hackers

10. Build in Sharing

Give your visitors tools to share your content with their audience. 
Add social sharing buttons to the site. Set them up to include the post’s title, a pre-defined hashtag and your social media handle. 
And if you want to take this a step further, use apps that offer sharing analytics to better understand your social engagement. 

11. Invite Influencers to Post on Your Blog

Have you ever tried being featured by an influencer on their site?
It’s damn difficult…. 
But featuring them on your site is incomparably easier. 
Not to mention that it’s often more beneficial too:
When you feature an interview with an expert or their guest post, you attract their audience to your site. Get an opportunity to introduce your product. Share expertise. And start developing a relationship with them.
If you’re featured on their site however, you’re only one of the guests passing by. A person quite easy to overlook.
Example:
  

12. Repurpose Blog Posts as Slideshare Presentations

I’m amazed how Slideshare still remains a little known secret in marketing. For instance, only 17% of marketers use it for product launches. 
Yet with 60 million active users  and 159 million monthly views the site offers incredible promotion opportunities.
Plus, given the domain’s authority, posting Slideshare presentations offers an opportunity to rank for highly competitive keywords.

13. Reach Out to People You’ve Referenced in Content

This is by far one of my favorite hacks. 
If you’ve mentioned other people as sources in the copy, reach out to them and let them know about it. Email, DM or tweet them about referencing their work. 
In turn, many will promote it to their audiences.
Automate the process with contentmarketer.io, an app that scans your post for sources and mentions, scouts the web for these people’s contact details and allows you to reach out to them en masse.

14. Align Your Content with Popular Pieces You Share Online 

Use snip.ly to display calls to action pointing users to your content on any other content you share online. 
Snip.ly is an app that helps you promote content through other pieces you share online.  With snip.ly you can attach a call to action pointing to your content to every page you share on social media. 

Part 3: Conversion Rate Optimization

15. Test Different Landing Page Versions

Should your landing page be short or long to convert? Some people will claim that the former brings better results. Others will swear it’s the other way around. 
In reality though it depends on your target audience. Product. USP. Or even the copy. 
Therefore, test different landing page variations to establish what elements help increase conversions. 
Here’s a list of the most common elements to test:
  • Call to Actions, their placement, copy, color, size.
  • Wording on a Page, from the message to amount of content on the page.
  • Page’s Layout, position of various elements, their size and color / contrast.
  • Images, type of image, relevancy with the page’s topic, what they feature, size, position.
  • Pricing, USP and Offer.
And here’s a handy guide to designing a proper landing page’s A/B test.

16. Use Expert or Celebrity Endorsements

Celebrity or expert endorsements add an extra layer of validity to your product. 
The psychological mechanism causing why we constantly fall for this marketing trick is calledthe extended self
According to this theory, we view our possessions as a reflection of who we are. And thus, look for products that could help us create or elevate our self-image. 
Now combine that with an expert or celebrity your audience follows (and even strives to become similar to) and you have a winning formula. 
Example: (Apparently) an endorsement by Jessica Simpson and aesthetician Nerida Joy helped Beautymint attract 500,000 visitors on day one of its launch (source).

17. Nurture and Activate Visitors with Drip Campaigns

Not every visitor’s ready to convert. 
Some may need more visits while others, more convincing. 
Target the former with drip campaigns – series of emails sent on a predefined schedule.  
Help customers solve their problems, offer valuable content and use the drip campaign to nurture them until they’re ready to become users.
Example: Drip’s Email Course

18. Offer Social Proof On Your Landing Pages

Endorsements are just one way to convince visitors of your worth. 
You could also include:
  • User testimonials, 
  • Reviews and Ratings, 
  • Pictures of customers using the product, 
  • Case studies, 
  • Customer counts / Sales counts, 
  • Social statistics, 
  • Trust marks, 
  • Won awards and many more. 
All these will help you grab your visitors’ attention and communicate your worth.
Example: Almost every SaaS landing page.

19. Try Different Call to Action Placements

It may seem obvious to put a call to action above the fold. 
But study after study have rebutted this theory. 
According to Clicktale for instance, the length of the page has no influence on the user’s scrolling behavior. 
CXPartners’ test proved that faced with little options above the fold, users tend to scroll further down the page. 
And, ContentVerve reported that in their tests the below the fold CTA performed 304% better than one above the fold. 
Therefore, test your call to action placement. Even if having it above the fold may see the best option, your users might naturally prefer to scroll and read the whole page first. 
Also, use software like Hotjar to assess how your audience interacts with content on the page. It could help you identify the most optimal call to action placement.

20. Use an Exit Strategy Popup

Display a popup message as soon the visitor decides to leave the site. Tools like Exit Monitorcan help you turn abandoning visitors into trial users, drip campaign subscribers. Or convert them in any other way.
Exit popups track visitors’ behavior. And once they detect an exit intent, they display a targeted offer.
Example: Exit Monitors’ exit popup that shows when you place the cursor above the browser’s address bar. 
  

21. Compare Your Product to the Competition

Include a comparison how your product stacks up against the competitors. This strategy could help you convert visitors who evaluate possible solutions to buy. 
By highlighting areas in which your app excels over competitors might help you win more targeted visitors, looking for a specific feature set.
Important: Be 100% transparent. Be clear about areas your app excels at and ones your competitor is winning. 
Example: SERPs.com landing page features a detailed comparison with MOZ, their biggest competitor. 

Final Thoughts..

For every SaaS startup growth is critical. 
For one, you need to ensure a steady influx of new users until the funds run out.
Using various growth hacking tactics gives you an opportunity to propel that growth.
But remember, applying them requires much more than just blindly following a number of steps. You need to adapt them to your situation. Audience. Product. Unique selling proposition and millions of other things. 
Only then, whatever strategy you decide to test will stand a chance of success. 

Good luck!

Resource: http://www.saasgenius.com/blog/21-actionable-growth-hacking-tactics-saas-companies



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Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id

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My STARTUP :

Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

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