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Tuesday, July 26, 2016

12 Marketing Automation Hacks That Will Surprise You and Boost Your Business Growth

Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id


12 Marketing Automation Hacks That Will Surprise You and Boost Your Business Growth

12 Marketing Automation Hacks That Will Surprise You
Automate or die.
It might sound dramatic, but it’s the digital reality we live in.
If you want to leave your mark on this world as a blogger, virtual entrepreneur or online startup – you need to automate a big chunk of your marketing. Because if you don’t you’ll be left behind, and quickly become insignificant.
Whether it’s as basic as pre-scheduling a few social media messages, or as complex as constructing a fully-fledged email marketing funnel – automation is here to stay, and everyone is doing it.
In fact, the number of organizations using marketing automation has increased 11 times in the last 5 years.
marketing automation increase for marketing automation hacks
Image Source: Email Monday
The good news is you haven’t missed the boat… Yet.
Despite this increase in marketing automation adoption among businesses, as much as 62% of companies don’t use advanced automation features, and limit themselves to basic email marketing and customer relationship management.
While these companies stagnate, marketing automation technology continues to develop, offering you a unique competitive opportunity.
If you want to be a leader in this space, the rest of this post will help. Below I reveal 12 marketing automation hacks that you (and your competitors) have most likely never heard of before.
Let’s get started.
Note: Each Marketing Automation provider offers a different array of features. This post is based on solutions provided by SALESmanago Marketing Automation, one of the largest European martech companies. Find out more info at www.salesmanago.com

1. Email anonymous visitors on your website

Most of your website visitors aren’t in your CRM software yet.
They scan through a couple of pages and then leave, without giving you their contact information.
So how can you reach them now?
Smart marketing automation software9 allows you to use cookie matching integration with external email database providers (such as Remintrex) to send personalized messages to these website visitors.
Sounds like magic? Yes. But now it’s a reality.
send email to anonymous website visitors for marketing automation hacks

2. Recover abandoned carts with Facebook Messenger

69% of shopping carts on eCommerce stores are abandoned. To address this problem, marketing automation software has traditionally sent email blasts to recover these lost sales. But what if someone is unresponsive over email?
Now you can approach them via Facebook Messenger, by delivering your potential customer a list of products they added to their shopping cart, and the option to go back to finalize the transaction.
use facebook messenger fro marketing automation hacks

3. Send personalized discount emails

Perhaps your customer wanted a product, but the price scared them off. It happens often, where purchase motivation is high, yet money is the problem.
To make your customer’s life easier, you can send an automatic email when the price of the product they viewed, but haven’t purchased, drops or is discounted. You are capitalizing on already established purchase intent.
These personalized dynamic emails get 400% higher open and click through rates.
send 1-to-1 email for marketing automation hacks

4. Tailor Facebook Ads based on offline behavior

Do you have a physical store? If you do you will find this tip essential.
You can now integrate your Facebook Ads with marketing automation systems that include offline data such as; information about purchases, info from iBeacons etc.
personalize Facebook Ads for marketing automation hacks

5. Build intuitive customer behavioral profiles

Traditional web analytics are based on what the user clicks on – and today that method is outdated.
Why?
Because now customers can check product details without even visiting a product page. For example, some e-shops have all the crucial details listed on the product category page. When your website is constructed that way, traditional click-based tracking won’t tell you much about the content that visitor actually consumed.
These days you can use advanced monitoring options to see which products a customer has seen, for how long they have seen them, and then use this information to build full behavioral profiles about the most interesting products for each person.
You can also see how far down a person has scrolled on a page or whether they have seen a given form.
This analysis allows you to indicate patterns in customers’ behavior. For example, customers who buy product A, also view product B.
build customer behavioral profile for marketing automation hacks

6. Collect leads with intelligent contact forms

With marketing automation you start to collect huge amounts of information about the anonymous visitors on your website.
Converting these visitors using traditional contact forms can be a drawn-out process. But you can speed up this process by using personalized lead generation forms and landing pages which ask just for their e-mail address or phone number. In this case you don’t need to ask for their interests because you already know them from this person’s website activity.
These personalized contact forms get over 1000% higher conversions than typical contact forms.
collect leads for marketing automation hacks

7. Use customer data to display ads

Are you using ad networks to display branding or remarketing? Well, everybody is doing that. But with marketing automation you can greatly expand the possibilities of ad networks by using transactional data from your CRM system.
Let’s say you still haven’t received a payment and the customer doesn’t respond to your emails or calls. This might sound brutal but you can actually use this information about overdue payments to display ads on the Financial Times website.
use data for your CRM or ERP for marketing automation hacks
Also, for B2B sales processes you can use ad networks as a supporting tool for your lead nurturing campaigns.

8. Use behavioral scoring in your recruitment process

Marketing automation not only helps for streamlining marketing and sales. You can also streamline your recruitment process by scoring your candidates – the same way you score your leads.
If a candidate sends an application, start a lead nurturing campaign and build their behavioral profile based on articles and information they read on your website.
Distinguish between those most active and willing to prepare best for the interview and those who didn’t bother to do anything.
improve your recruitment processes for marketing automation hacks

9. Never ask for information you already have

Once you have got contact data from your potential customer, you no longer need to force them to send the same information again in contact forms or popups on your site. However, you can still present contact forms – just ask for different data this time.
Marketing automation can identify the user and shape the contact form in such a way that it asks for information that’s not in the system. For example, when the contact is monitored and you have their email address, the next form will only contain the box for a phone number and name to fill in.
never ask for customer data you already have in your CRM for automation hacks

10. Adjust discount levels based on engagement

You can build loyalty programs that adjust the prices displayed on your website, and in your emails, according to a customers’ activity.
In other words, different prices are displayed to different customers based on how many times they have viewed a product, or the frequency with which they have purchased.
You can also send additional discount codes to those who have not been engaged for a long time to activate them.
adjust discount and promotion levels for customers for automation hacks

11. Identify important product categories with segmentation

Many marketers use the segmentation technique and add tags to a given contact when they show an interest in a product category. The problem is, customers can be interested in various categories on your website. Flat segmentation, which tells you only the names of those categories, won’t guarantee the best offer targeting.
You can go deeper with this customer segmentation and score each segment basing on how often a user browses products from a given group. At the end of the day, your marketing automation can tell which category is more relevant to a given recipient. It will help you avoid the trap of meaningless tagging, when one user has so many tags that you no longer know which offers would be most relevant.
find the most important product category for automation hacks

12. Deliver emails at the most suitable time

Have you ever wondered which is the best day in the week to send out your newsletter? Now you don’t have to.
Based on the analysis of an individual contact’s online activity, marketing automation can deliver your weekly newsletter at the best day and time, individually to each contact in your database.
You can see as much as a 200% increase in open and click-through rates just by using this one marketing automation hack.
deliver emails at the most suitable time for automation hacks

Wrap up

Without a doubt marketing automation is evolving as we speak.
The opportunity to automate, optimize and scale your online business is ripe for the picking.
But it won’t be long until that opportunity dilutes… Just like every other trend we see in digital marketing. Everyone starts doing it and it becomes less effective.
So if you want to leave your very own digital footprint on this world, now is the time to take action and marketing automation is your ticket to making it happen faster.
Disclaimer: This is a sponsored post on behalf of SALESmanago. As always, all thoughts and opinions are my own.

Resource: http://www.jeffbullas.com/2016/07/23/12-marketing-automation-hacks-that-will-surprise-you-and-boost-your-business-growth/?inf_contact_key=34b231e24f3b160296195ad32287fb6354364e5ff77226a74e93c307f60042ef




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Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id

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My STARTUP :

Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

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