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Saturday, July 30, 2016

11 Ways to Use Facebook’s 24-hour Live Streaming for Business

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11 Ways to Use Facebook’s 24-hour Live Streaming for Business2



11 Ways to Use Facebook’s 24-hour Live Streaming for Business
Facebook Live – the social media giant’s live video streaming platform – recently launched Continuous Live Video, a 24-hour live streaming service.
Previously live streams were limited to 90 minutes, but with the launch of this new service it is possible to have much longer videos. The only tradeoff is that videos cannot be saved or shared.
Given the popularity of live videos, which get 3 times more time spent than recorded videos, the new Facebook feature presents a great opportunity for businesses to interact with their target audience in real time.
Videos are an integral part of Facebook’s vision for the future and the statistics also point to a massive surge in the consumption of video content on the platform. Towards the end of 2015, Facebook attracted 8 billion average daily video views from 500 million users.
They have also adjusted their algorithm so that live videos appear higher in the news feed, giving businesses all the more reason to go live.
Here are 11 ways that businesses can use Facebook’s Continuous Live video for higher customer engagement.

1. Show customers what to expect

A retail business for instance, can give customers a taste of the in-store ambience and superior experience that awaits them through a dedicated live stream from the store. The stream can be made more interesting by having staff talk about the merits of specific products and use cases. Staff can even announce bargains of the day, respond to queries and accept orders.
Bark Box, which ships a monthly box of dog goodies to subscribers, recently live streamed from the world’s first store, where dogs are the shoppers and humans follow. The stream which attracted over 72,000 views, gives viewers a taste of what to expect at the store.
show customers what to expect for Facebook’s 24-hour live streaming
Hotels can provide potential guests with a live stream of the view they can expect to see from different rooms. Potential guests can take in views of the golf course, the beach, the gym etc. while deciding if the property is apt for their stay.
A cold meats factory that is proud of its high production standards, can provide a continuous live stream to show customers the effort that goes into the processing and packaging of their favorite meat products. Showing the customer a live view of what is happening can help to build credibility and trust, even more than what can be gained through paid channels.2
For example, in one of its live streams on Facebook, Dunkin’ Donuts gave its fans a tour of its test kitchen and showcased the construction of a donut wedding cake.  The live stream attracted over 37,000 views.
show customers what to expect 2 for Facebook’s 24-hour live streaming

2. Provide video customer care

Live streaming can also be adapted for round-the-clock video customer care, giving your customers the option to interact with a human representative. Using a live stream for customer care can bring your brand closer to customers as the interaction is immediate, more intimate and transparent.
Mark Zuckerberg’s Q&A’s on live streams, like the one below, are good examples of how the platform can be used to answer customer questions and deliver a personal touch.
provide video customer care for Facebook’s 24-hour live streaming

3. Run live online courses

You can run online courses for customers as a value added service. For instance, a company manufacturing photographic equipment can offer online courses that teach customers how to capture spectacular photos and videos. In fact, you can keep the course open to all your Facebook fans, so that even potential customers will be drawn to your equipment, when they see the amazing results that can be achieved with your products.
A recruitment agency can offer tips on CV writing, facing job interviews, body language etc. and answer the questions in real-time, and the best part is they can have different members of the team tackle various topics throughout the day or the week. During the interactions itself they can ask viewers what topics they would like addressed in the coming days.
Benefit Cosmetics, a brand owned by LVMH, runs an immensely popular weekly live stream, where the host and an invited guest share beauty tips and advice. They also respond to viewer questions. With Facebook Continuous Live, these sessions can be extended till all the questions of the viewers are answered. In fact, Facebook itself recommends keeping the live stream open for longer durations as it attracts a higher viewership.
run live online courses for Facebook’s 24-hour live streaming

4. Enhance convenience and transparency

Businesses that specialize in made-to-order products that are developed and delivered at short notice can also use live streaming to their advantage.
For example, a bakery can use the live stream to help a customer decide on the right cake for a special occasion and then let them watch the preparation and baking live, right up to the point when the delivery guy walks out of the door with the cake.
You can achieve amazing engagement levels by giving your customers an unmatched access to your business. Customers will appreciate the convenience of being able to select exactly what they want and have their questions answered at the same time without having to leave their homes.
Inviting the customer into your kitchen or back-office shows that you have nothing to hide and they can expect to receive a product or service exactly as advertised.

5. Boost sales

A designer brand can provide a live stream of their latest collection and customers will be able to place orders even as the models walk the ramp.
Brands can maintain their exclusivity by targeting the live stream to a specific geographic area or even age-group using the built-in settings of Facebook live.

6. Crowdsourcing

The live streaming feature can be used for getting feedback on a new product line. A business can interact with its followers and get their opinion or even crowdsource ideas for product improvements.

7. Show project status

A commercial real estate developer can provide a real-time update of the construction status with a live stream from a work site. The project credibility goes up when people can view first-hand what is happening on site. It can be made more interesting by having the site manager interact with viewers and answer questions.
For example, GE’s livestreams from the RIO 2016 Olympic Games, provide fans with an exclusive view of the infrastructure and technology behind the event. An event such as the Olympics is perfect for round-the-clock streaming, given the massive global interest in the event and once continuous live video becomes more popular, we can hope to see more global brands switching to this format.
show project status for Facebook’s 24-hour live streaming

8. Get media coverage

Your live stream can catch the attention of the media as well, and lead to coverage for your business in local online and print publications.
In fact, if you announce a new innovative product line first on your live stream, word will get out fast and attract the attention of key stakeholders including the media.

9. Product launches and demos

Live streams are perfect for product launches, giving your diehard fans the first peek into your latest product.
Live streaming from a car showroom can help potential customers get up close and personal with their dream vehicles. Even a demo of the car in actual driving conditions can be live streamed and questions can be answered while also highlighting the unique facets of the latest model.
Chevrolet’s live stream unveiling the all-electric 2017 Bolt EV at the CES 2016 attracted over 55,000 views, showing how the platform can be leveraged effectively for a new product launch.
product launches and demos for Facebook’s 24-hour live streaming
A printer manufacturer can explain in detail the functions of its latest product and even show a demonstration of how to get the most out of the printer. Even challenges relating to setup can be easily addressed through the interactive sessions.
IHOP, the family restaurant chain’s Facebook live stream of pancakes on a beach went viral and became the brand’s top social video ever. The brand setup the Facebook live stream to engage customers and draw focus to the pancakes.
With 385,000 video views, the effort was IHOP’s top-performing social video. The minimalist video showed pancakes set in a paradise environment with different characters popping in and out to show that it was a live stream and not a video playing on an endless loop.
product launches and demos 2 for Facebook’s 24-hour live streaming

10. Show your event live

With the 90-minute time limit lifted, you can now conveniently live stream an entire event or conference to your fans on Facebook. Even those who are overseas can benefit from the insights shared at the event.
McDonald’s recently live streamed an art show titled ‘The Starving Artist’, where it unveiled three paintings as part of the National Hamburger Day celebrations. McDonald’s first foray into Facebook Live, the stream reached 884, 300 people in 40 minutes according to the figures shared by the brand. So live streaming an event can extend reach to a much larger audience and achieve massive engagement.
show your event live for Facebook’s 24-hour live streaming

11. Run contests

You can live stream a contest and even your Facebook fans can participate by responding to questions that you can specifically reserve for them.
A car-touching competition for instance is perfectly suited for live streaming. There is no telling how long the competition can run as it’s a test of personal endurance.
We would like to hear about other creative ways in which businesses can use Facebook’s 24-Hour Live Streaming. Share your thoughts below.
Guest Author: Aju Jacob is a digital strategist with skills spanning marketing, media, communications and digital technology. On his blog, Digital Newsbreak, he shares actionable insights on how everyday businesses can leverage digital marketing for business growth. You can also follow him on Twitter@aju_jacob.


Resource: http://www.jeffbullas.com/2016/07/26/11-ways-use-facebooks-24-hour-live-streaming-business/?inf_contact_key=3400c031b4e5ebfecf379d33781b18bcef2aa5c55693ca308d0e4ebb23fd4863



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My STARTUP :

Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

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