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Wednesday, July 6, 2016

10 Unforgivable Facebook Marketing Mistakes From Big Brands

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10 Unforgivable Facebook Marketing Mistakes From Big Brands

10 Unforgivable Facebook Marketing Mistakes From Big Brands
Dear brands, we love you but you have been making a mess of our Facebook newsfeeds with your constant, inappropriate selling, content and updates.1
Please stop!
Ever logged into Facebook to be social and interact, only to see a brand trying to sell to you right there? I cringe at the sight of misplaced advertising and selling.
A whopping 66% of brands do not have a Facebook strategy, and brands that do have a Facebook strategy do not have it documented – hence, there’s nothing to implement. Nobody goes to the grocery store without a grocery list, so don’t jump on the Facebook train without a strategy!
Here’s a whole list of Facebook marketing mistakes and sins almost every brand is committing;

1. Posting less content and inconsistently

By posting on Facebook inconsistently and inappropriately you tell your audience, “Dear customer, we are busy doing more important things, therefore, we have no time to be human and keep you updated about us”.
Organic page reach on Facebook is declining. Now more than ever, engagement should be a priority.
Solution: Create an editorial calendar for Facebook, and focus on inspiring your audience. A perfect example of a brand succeeding at this would be SaaS Company Post Planner.1 Their Facebook updates are consistent and their content is great. Hence, engagement is off the roof.
Posting less content for facebook marketing mistakes

2. Always begging for engagement or likes

Most brands publish content that screams, “We need likes!” or they ask users to like the post and bleh bleh bleh in Dracula’s voice (like-bait post).
Well, the bitter truth is Facebook will actually bury such a post. Don’t post visuals or updates asking fans to like or comment, as this tells the world how desperate your brand is and your lack of a social media strategy.
Facebook users like myself visit to share photos, watch funny ferret or cat videos, and catch up on the latest happenings in my circle; what do you think I would do seeing a brand asking for likes? I either skip the content or come pour out my heart in your comments (you don’t want the latter).
begging for shares and likes for facebook marketing mistakes
Solution: Provide a lot of helpful content regularly, and put up “real questions” that spark engagement.

3. Not paying to play

Truth be told, brands can’t market or fully reach individual Facebook audiences without paying. So to get more eyes on your content, you must be willing to pay Facebook.
You don’t publish and pray and expect it to rain likes and comments; with great content you should get a healthy organic reach but want a larger reach? Pay to play.
Solution: Facebook admitted it several times that organic page reach is decreasing. However, using the “boost post” feature would instantly get more eyes and engagement on your brand and content.
not paying to play for facebook marketing mistakes

4. Ignoring the fact that the world is mobile

Facebook statistics as at March 2016 have shown that there are over 1.65 billion monthly active Facebook users, and a whopping 1.51 billion of these are mobile users or visitors.
monthly active users for facebook marketing mistakes
These numbers are too huge to ignore. Brands should optimize their Facebook pages for mobile users; having cropped out visuals or missing page components damages the user experience.
Take, for example, the visuals below: the visual on Coca-Cola’s cover was optimized for desktops only, making mobile visitors to the page believe Coca-Cola has some spiritual agenda.
Coca-cola cover for facebook marketing mistakes
Now take a look at the mobile version of the same cover
mobile version of coca-cola cover for facebook marketing mistakes
Choosing what now Coca-Cola? Have they gone spiritual?

5. Publishing the wrong type of content

You don’t plant a potato and harvest marshmallows. The same applies to content and engagement on Facebook; using irrelevant hashtags or twisting up trends can be a bad blow for business.
For example, the visual below:
wrong content for facebook marketing mistakes
Having made up Star Wars day isn’t enough, brands have to make it even more contrived and use an absurd hashtag.
Want to grow a following on Facebook or increase engagement? Posting inappropriate comments and pictures, using click bait, being all about traffic and sales would not work!
Damn, you are so greedy and we can see it! However, Facebook is cracking down on click-bait posts and will continually drown them in the newsfeed; be original and creative.
be original for facebook marketing mistakes
Solution: Publishing behind-the-scenes pictures of employees, pictures of products, videos or pictures of a typical day at the company or events, holidays and birthdays will increase brand perception, engagement, and page likes.
Brands should not rely on Facebook marketing to make sales. The truth is everyone hates being sold.

6. Not engaging customers in comments

Another deadly sin brands make includes not engaging fans in comments. Being social involves you interacting with fans, asking questions and responding.
Brands should be involved in the conversation in their Facebook comments, responding to feedback, lending a helping hand or increasing engagement creatively.
batman slapping robin for facebook marketing mistakes
Solution: Engage fans in your comments, address feedback and spread the brand image.

7. Trying to sell every time

Too much of selling beats the purpose of being social. Brands should abstain from selling and focus more on user experience, building a community and providing value. That way, users remain loyal and increase their spending potential to your brand through the law of reciprocity.
Solution: Facebook is rolling out the shop store for Facebook pages, simply add your products into your shop and users can buy once they visit your page.
Selling every time for facebook marketing mistakes

8. Ignoring or deleting negative feedback or comments

Handling trolls and negative feedback requires a dedicated Facebook team, patience and creativity. Brands are expected to respond to trolls and negative comments in a respectful and playful tone to keep the community mood light and friendly or it might result in disastrous PR for that brand.
Ignoring negative feedbacks for facebook marketing mistakes
Solution: Tara Hornor wrote an epic post with tips on handling Trolls and negative comments.

9. Ignoring advanced Facebook advertising

Advertising on Facebook does not end with clicking “Boost Post”. For instance, you could create a lookalike audience based on subscribers already on your mailing list, who are on Facebook, and sendtargeted ads to them.
The true potential of Facebook advertising cannot be quantified; brands should take specific steps in creating ads that offer great incentives while achieving business goals.
Solution: Use Facebook’s Power Editor to create ads to gain leads and advertise new products, but don’t spam your users’ newsfeed.
ignoring advanced facebook advertising for facebook marketing mistakes

10. Refusing to evolve like Facebook’s algorithm

Facebook changes its algorithm randomly; the latest changes in the Facebook algorithm include bringing content to users based on previous interaction.
Brands are expected to keep up with the latest updates to ensure a consistent user experience in regards to content, cover photos, and ads.
Solution: Brands should bookmark (literally) the Facebook for pages web page to stay updated with the latest algorithm updates and implement to increase engagement and brand perception.

Sum up

Facebook marketing requires creativity, A/B testing, and constantly staying ahead of the latest changes from Facebook. For a brand to successfully reach, inspire and engage its audience, the above solutions are required.
What other sins do you see brands commit on Facebook? I would like to know in the comments section.
Guest Author: Pius Boachie is a freelance writer and social media strategist who offers ghostwriting, copywriting and blogging services. He works closely with B2C and B2B businesses providing digital marketing content that gains social media attention and increases their search engine visibility. On his blog DigitiMatic, he shares actionable marketing and branding advice for businesses.

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Berapa sih nilai dari blog gue DALAM DOLLAR  ? http://richardnata.blogspot.com/2015/04/berapa-sih-nilai-dari-blog-gue-dalam.html


Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

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