A story with tens of thousands of articles.

A story with tens of thousands of articles.
life and death, blessing and cursing, from the main character in the hands of readers.

Thursday, June 23, 2016

What I Learned About Writing Copy From 146,693 Emails and 50 Blog Posts

If you are looking for a professional writer, both fiction, and nonfiction, please contact richard.nata@yahoo.co.id

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What I Learned About Writing Copy From 146,693 Emails and 50 Blog Posts


TOPICS: DRIFT
Measure-1.jpg
I've written a bunch of stuff since we really started cranking on marketing here at Drift earlier in the year.
146,693 emails, 50 blog posts, 9 SlideShare decks, two infographics, and two websites to be exact.
But for most of that early writing, my approach was wrong. 
The way I had been writing copy was completely backwards.

The Mistake I Had Been Making Writing Copy

copywriting.jpeg
Regardless of what it was, whenever it came time to write something new, my first step would usually be to head on over to Google, find the latest copywriting tip or trick, and start planning out my copy.
Positioning frameworks, messaging guides, headline formulas, copy graders -- you name it. 
If Google said it would help me write better copy, I tried it.
And then I would start writing.
Make sure the headline isn't longer than seven words - check.
Remember to show the benefits - check.
Pull up that list of "power" words you found and make sure to use at least one - got it.
Appeal to the emotional and rational parts of people's brains - yup, think I got it.
That's how I would write copy. Just like that.
As if writing great copy was as easy as filling in some type of Mad Lib.
See, I didn't try all of those things because I thought I was a bad writer.
I tried all of those things because it's really freaking hard to get people to pay attention to your business and understand what you actually do.
Words are hard.

Even if you're an amazing writer, there are so many things working against you -- from the fact that the average person only spends 15 seconds on your site, to the amount of noise from competing products, to everyone's short attention spans (oh look, a new Snapchat message!)
It's hard enough to try to explain your product in less than two sentences outloud to a friend -- nevermind trying to do that in a line or two of copy on your website.
So I used the frameworks, headline formulas, and copy hacks as a crutch.
And judging by how popular those articles, frameworks, and formulas are, I'm not the only one that's been writing copy this way.

The Problem With Using A Playbook To Write Copy

But there's a huge problem when you start following those formulas and playbooks and writing that way:
That's not how we think when we're the ones buying something.
And that's not how our prospects and customers think either.
I started to notice this right around the time that we changed up our welcome emails.
The only goal of our welcome email is to get someone to respond and tell us more about why they signed up for Drift, in their words.
Here's the welcome email that comes from Matt, our Product Manager, whenever someone signs up for Drift:
Drift Welcome Email
Ever since we made that change, we’ve been getting daily responses.
Some days we only get two or three people who respond; some days we hear from more than 50 people.
Real people.
Using their own words.
Telling us why they signed up for Drift and what they’re hoping to accomplish.
It didn't take long after this change to realize this was a game changer.
As replies started coming in, we noticed that the things our customers were saying were often times a lot clearer -- and simpler -- than some of the copy that we had been writing ourselves.
Drift Live Chat
Colin.jpeg
Drift Live Chat Design

And one of the things 
new customers often tell us is that they signed up because they want to use Drift to talk to people while they were on their website.
That's pretty damn simple.
And it's crystal clear.
But because the copy we were writing was based on a formula or a playbook, we were always trying to get too cute or trying to be too pithy.
We were overthinking it and writing things like:
  • "The best time to help your leads is real-time."
  • "Better engage your customers."
  • "Turn strangers into customers in seconds."
  • "Communicate with your customers when they care."
Yuck.
And yeah, I know. "Talk to people while they're live on your website" certainly won't win any copywriting awards -- but who cares?
This is what real people are coming to us for.
So instead of that Mad Libs style approach to writing copy, we started listening to our customers and using the words they were actually using.
And we stopped worrying about writing "killer" copy.
Instead, we're worried about writing in a way that our prospects and customers will actually understand.
That's it. That's the only goal.

Seth Godin Writing Tip
Slack has one of best brand voices, and I always find myself nodding along with the things they write.
And that's because writing to be understood is actually one of theirguiding principles when it comes to writing.
Slack Writing Style Guide
Make sense.
It's that simple.
And one of the easiest ways to make sense is to use the words from real people that are in your target audience.
But what if you don't have a lot of data, quotes from actual customers, or a bunch of email replies like we mentioned above?
Your customers words are already everywhere online. 
Here are a few places you can look to find inspiration for your copy.

How To Find The Things Your Customers Are Saying

Twitter

Twitter is a great tool for writing copy because often times people will:
  • Re-write tweets in their own words so the tweet sounds original
  • Re-write tweets in their own words so the tweet can fit in 140 characters
You can use this to your advantage. These are people saying things in their own words. Spend some time combing through the mentions for your company or about your products and look for what people said that's different from what might be on your website.
This works really well when you launch something new. Keep an eye out for what people are saying around product launches and make updates to your copy or save good quotes that you can use for the future.

Quora

Use Quora To Write Better Copy
We have a tool that helps you measure Net Promoter Score inside of your app or web product, so I’ve spent a lot of time on Quora to try and figure out:
  1. How people talk about Net Promoter Score in their own words
  2. Which questions they might have about Net Promote Score (so the copy on our website can try and answer those questions).
Quora can be an incredible resource because the intent is so high. It’s one thing for a potential customer to think something -- it’s another thing for them to go over to Quora and write a question they want answered.

Product Hunt

There are rarely brand new ideas or products anymore -- and when you're writing copy, you can use this to your advantage.
The great part about Product Hunt is that the community is super active, so there are usually a lot of comments from users of that particular product.
Just head over to Product Hunt and search for your competitor or any products that are similar to yours. Once you're there, you can comb through all of the comments to help you write your copy.

For example, here's a message I found when we were working on launching a new tool that integrated with Slack:
Use Product Hunt To Write Better Copy

Amazon Reviews

Just like Product Hunt, Amazon can be a goldmine too.
Ever notice how many people write reviews for products on Amazon?
Just plug in something that is related to your business on Amazon, find a product, and then hunt through the reviews for copy ideas.
Even if you aren’t building a consumer product, there are plenty of other ways to find reviews. For example, say you're a marketing software platform. There won’t be reviews for marketing software platforms on Amazon, but there will be reviews for books about marketing, and there will be copy that you can use in there — straight from the mouth of a potential customer.

The Only Way To Really Write Killer Copy

The secret to writing killer copy that your customers love isn't buried in some messaging framework or headline generator.
If you want to improve your copywriting skills right now, start by using the things that your customers are already saying.
Don't get too cute. Don't try to be too catchy or pithy. Just try to write so people will understand you first.
That's been the biggest lesson that I've learned so far about writing copy.
Hope you found this post helpful.

Resource: http://blog.drift.com/what-i-learned-about-writing-copy?utm_source=inbound-org&utm_medium=community&utm_campaign=writing-copy


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Berapa sih nilai dari blog gue DALAM DOLLAR  ? http://richardnata.blogspot.com/2015/04/berapa-sih-nilai-dari-blog-gue-dalam.html


Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

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