A story with tens of thousands of articles.

A story with tens of thousands of articles.
life and death, blessing and cursing, from the main character in the hands of readers.

Thursday, June 23, 2016

The Ultimate Guide to Content Marketing for Brick and Mortar Businesses

If you are looking for a professional writer, both fiction, and nonfiction, please contact richard.nata@yahoo.co.id

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The Ultimate Guide to Content Marketing for Brick and Mortar Businesses

The Ultimate Guide to Content Marketing for Brick and Mortar Businesses

Written by Neil Patel on June 10, 2016
offline business
Content marketing involves online interaction with your customers and prospects.
But, what if your business sells products offline – Can crafting content lift your sales?
I can understand the skepticism that traditional brick and mortar businesses show towards shelling out dollars online. What I want to show you in this article, though, is that content marketing works for all kinds of businesses. And, the correct way to do it.
See, content marketing is all about leveraging storytelling to build a relationship with your audience. It was around long before the content marketing rage started. Heck, it’s been around even before the term ‘internet’ was coined.
A great example is comic books. Marvel has been selling comic books since the 1960s. And, they continue to have a 30% market share in their niche.
image21
Blogs and social media platforms are convenient mediums for businesses to currently run their content campaigns. Enough of the sweet talk about content marketing. Let me show you some results that offline businesses have achieved through content…
Marcus Sheridan’s pool company is a great example. He started a blog, just to answer questions from his customers. Now, his pool company gets more traffic than any other pool company in the world.
Indeed, it helped his company recover from the recession in 2008.
After having tremendous success with content marketing, Marcus incorporated another income stream into his company. He started providing social media marketing coaching to other businesses.
Follow this easy to understand guideto launch content marketing campaign for your brick and mortar business.
If you’re confused about what to write on your blog, then the above example is a great starting point that will work for all types of businesses. 

Go beyond social media: Start a blog to answer your customer’s most pressing questions and build an email list

Most local businesses think that online marketing equates to creating your own social media accounts and regularly sending out solely promotional updates. Here is an example of such a salesy post seen on Facebook.
image19
And, here’s an example of an overly promotional Twitter feed.
image22
If you consistently pitch your products on social media, you’ll fail to engage your prospects. An increase in the volume of such promotional posts has led to a decline in the organic reach of pages on social platforms.
Self-promotion can work on social media, when you add value, but striking a balance is essential. TA McCann introduced the 5-3-2 ratio for social sharing.
image01
You don’t need to strictly abide by this ratio, but ensure that you aren’t making incessant sales pitches on social media. Studio 40 created a flowchart that you can use to judge whether or not you should add a post to your social media queue.
image03
Do you want to get away with posting only your own stuff?
Buffer’s social media feeds contain 90% (or even more) of their own content.
image25
They get away with self-promotion because they share incredibly valuable and insightful blog posts. And, they consistently engage with their followers.
You need to follow their lead – start a blog and craft insightful content that educates and informs your audience. You’ll most likely see an increase in leads within 2-4 months of initially publishing.
image33
Let me share a couple examples of brands that are rocking content marketing.
1. The first example is Payson Petroleum. It’s a small company that provides investment news and opportunities to individual investors. They share amusing and informing content about their industry on their blog.
image02
And, they even use insightful eBooks as lead magnets.
image37
They also have mobile apps on both Android and iOS platforms. And, they have created video content for their YouTube channel as well.
2. The second example is Marcus’s company that I talked about at the start – River Pools.
They call their blog the ‘Most Educational Swimming Pool Blog in the Country!’ Indeed, I think they are the most promising swimming pool supplier globally.
Ahrefs shows that their website has 23,990 keywords in the top 20 positions. And, most of them are linked to blog posts and other educational content.
image20
One of their most effective traffic roping content tactics is detailing the prices around their products. For example, look at their In ground pool operating cost guide. It’s an incredibly valuable content piece, with a video and a step-by-step breakdown of costs and charts.
image24
They also published a similar content piece, titled “How much does a fibreglass pool cost?”
image09
Can you guess the amount of money that this post generated for them?
The post is a great example of how to write self-promoting posts that generate money.
Marcus found that an average website visitor to the River Pools and Spa reads 30+ pages before he completes the content form. So, they continue producing educational posts today.
While I always advocate writing insightful textual content, in some niches you’ll need videos to effectively elucidate your concepts and provide context. The good news is that videos are loved by people and they aren’t typically skimmed if you show interesting content.
A great video content producer is Blendtec. Their product isn’t the sexiest, but they prove how they produce the world’s strongest blenders in their “Will It Blend?” video series. Due to their engaging and entertaining nature, most of their videos end up getting millions of views.
image14
If you want to create stellar content that generates traffic, then start by understanding your audience. You can plug industry keywords into the Google keyword planner and find their long-tail variations using Ubersuggest or Keywordtool.io.
image10
I would also advise you to further dig into Reddit, to check the exact words used by your audience.
image13
And, find the number of searches of that exact term by plugging them into the Keyword Planner.
image05
You’ll find discussions on Reddit around almost all industries. Here are the search results of discussions regarding waste management.
image35
If you jump into a particular thread, you’ll get relevant content creation ideas for your audience.
image16
Additionally, you can also plug in your industry keywords into Buzzsumo and find the most popular content in your niche. Here are the results for ‘business waste management’.
image12
If your industry does not offer interesting content creation opportunities, then think of horizontally related niches. Mike Bonadio was once working with a client in the bug control industry.
He brainstormed and crafted a creative infographic on “how bugs can help you defeat garden pests.”  It ended up getting picked up by major blogs.
image27
And, he was able to land hundreds of links from 60+ referring domains through the infographic.
image29

Become a go-to resource for local information in your geography

Besides crafting content around your products, your audience will likely also like local info about their cities. If you’re a local business, then geographic content is a great way to attract leads.
Craft BuzzFeed-style content – A great example of a blog that has achieved great success with local content is the real estate company –Movoto. They create quirky listicles about localities that gain great local traction.
For instance, the following article on Boise stereotypes earned upwards of 60k Facebook shares.
image15
They have quickly grown the number of visits that they get, after optimizing their content and learning what works (from viral blog UpWorthy).
image06
You can also create funny video content on pronunciation and food taste.
image36
A good place to research local content demand is Ahrefs content explorer. Here are the results, when you plug the keyword “Austin real estate”. You can find the popular content pieces and craft an improved version of the content.
image38
You can also plug geo-modified keywords from your niche in Google Keyword Planner and extract their traffic volumes. It’s a good way to gauge demand.
image30
Pro Tip: If you’re only getting started with local content marketing, then don’t publish content on your own blog. Rather try to find local blogs with high domain authority and guest blog. They will help your website’s SEO and bring direct referral traffic.
image28
You can find guest posting opportunities in your locality by using the following search operators:
  • Your locality + “guest blog”
  • Your locality + “submit a post”
  • [your locality inurl:guest post]
  • [guest contributor inurl:your locality]
Share your customer success stories – You can also create video case studies with your previous or current customers. This will touch upon the pain points of your target audience and establish your credibility.
A great example is Dr Jeffrey Donaldson – a plastic and reconstructive surgeon in Columbus, Ohio. He posts video reviews and patient selfies on his website. They are a hit with his audience and even the new patients are curious, asking if their photos can go up on the website.
image00
Offer special discounts online – You can also offer coupons to your customers that can be redeemed at your offline store. That’s a good way to increase turnout and forge better relationships.
White Bear Lake residents, for example, get a $50 discount coupon for landscaping with Palumbo Landscaping.
image04
Partner with local businesses – You can partner with brands and local businesses to cross-promote your services. A great example is the Starbucks Digital Network.
It’s a partnership between Starbucks and Yahoo to deliver premium content across various channels, including news, entertainment, wellness, business and careers and neighborhood.
image11
By providing free wi-fi and hyper-local news, Starbucks tapped into local caffeine-loving clientele. And, it has become one of the world’s most popular social media consumer brands.
Through its neighborhood channel, Starbucks has also connected its customers to local charities.
Score local media press – Finally, I want to show you a cool way to get local media mentions.
Set up Google alerts for your locality to stay on top of all happenings. If you find something interesting, then don’t delay in publishing it on your blog. And, get in touch with local media outlets immediately to inform them about the developments.
image34
Larry Kim was among the first few to note and break that the Google+ Gmail integration had been shelved. He had a great Twitter following of influential journalists/reporters – so he performed some paid marketing to target them.
image17
And, within 48 hours, the story was picked up by over 500 press outlets.  
image31
Who wouldn’t love that much press?

Don’t forget the basics: NAP consistency and market research are vital

I’ve already mentioned this trinity that constitutes a major pillar of your local SEO success – consistency of your name, address and phone number (with area code).
It’s a critical part of on-page SEO for local businesses.
image23
Mismatched NAP citations account for 41% of ranking issues in search results.
image32
NAP consistency helps search engines and even consumers build trust and credibility for your business.
You need to provide consistent business information on all of your online mentions – blog, website footer, header, about page and social media. Even a misplaced apostrophe will lead to confusion.
Here’s an example that you can use to understand good vs. bad NAP.
image26
A quick hack to check inconsistent NAP is the Better Business Bureau. It can list any additional phone number and web addresses associated with your business.
Google the keywords – “your business name + BBB”.
image07
You’ll see the alternate business names and phone numbers associated with your business, if there are any.
image18
If you still face NAP issues, refer to the advanced local citation cleanup guide.
The second aspect is a cornerstone of any online marketing campaign…
Market Research.
The first aspect of research (that we already discussed) is finding the keywords and answers that your target audience is after.
image08
You should check out the marketing activities and products that your competitors are selling. Here are 12 tools you could use.
Also, your social media marketing must only include the platforms where your target audience hangs out. Again, tools like Buzzsumo and Ahrefs content explorer will help in this regard. I expand on how to use these tools for analyzing your competitors here.

Conclusion

Content marketing is an incredibly effective and inexpensive strategy for businesses. Even if you’re a local business, addressing the concerns of your customers on your blog can help you build a loyal audience. And, you can later use social media to amplify your content’s reach.
Once you build healthy relationships, it’s easy to generate more sales. Don’t worry if you’re a petroleum company or a bug control service provider. It’s possible to create engaging content and generate leads in any kind of niche.
Have you used content marketing to generate leads for your local business? Do you’ve a blog on your local business website?

Resource: http://neilpatel.com/2016/06/10/the-ultimate-guide-to-content-marketing-for-brick-and-mortar-businesses/?utm_source=email&utm_medium=email&utm_campaign=email


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Berapa sih nilai dari blog gue DALAM DOLLAR  ? http://richardnata.blogspot.com/2015/04/berapa-sih-nilai-dari-blog-gue-dalam.html


Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

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