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A story with tens of thousands of articles.
life and death, blessing and cursing, from the main character in the hands of readers.

Saturday, June 25, 2016

5 True Stories That Will Revolutionize Your Mobile Strategy

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5 True Stories That Will Revolutionize Your Mobile Strategy

5 True Stories That Will Revolutionize Your Mobile Strategy
Just about everything about mobile is spontaneous and immediate, except for one thing – the strategy.
In fact, mobile marketing is not about improvising an idea and testing it out sporadically. Creating a good mobile strategy means expanding horizons, time and tools in order to achieve significant results.
A series of actions must be studied and coordinated with each other and with the overall marketing plan of the brand.
You must also put yourself in the shoes of your target: what do they search for on mobile, how can they find your brand, what can convince them to convert their interest into action?
In addition, you have to set clear goals for your strategy: convert leads, build awareness, and create engagement.
45% of marketers already have a strategy, do you?
45% for mobile strategy
Do you think it is hard to implement a mobile strategy?
Note that while you are thinking about this, 62% of the brands have increased their investment for this type of device in the past year, while 45% of marketers are working on a defined mobile strategy. And at least one of your competitors is among them.2
That is why you must get to work and to help you get started, we’ll give you practical ideas.
Here are 5 brands that have already implemented a successful mobile strategy.

1. How to increase conversions: Vegas.com

Vegas.com sells travel packages and tickets to the main shows taking place in Las Vegas.
Until recently, its website mobile performance was disastrous: visitors who hit the site on their smartphones were likely to abandon it after viewing only one page.
In fact, analytics data showed that mobile bounce rate was 50% higher than that of desktop and even conversions were significantly lower. This data was alarming, considering that mobile visits were growing year after year.
So the Vegas.com team decided to improve the browsing experience on mobile devices, with the goal to encourage the visitors to stay longer on their site and increase sales.
Thus a mobile version of some parts of the site was created: home, category pages and hotel room search tool. To improve mobile experience, content was simplified, with direct links to the most popular categories of the site.
At this early stage, they decided to redesign only a few pages and test them. Half of all mobile visitors were sent to the traditional homepage and the other half to the optimized site.
traditional homepage for mobile strategy

Results

After two months of testing, the redesigned pages for mobile resulted in 22% lower bounce rate, 16% more page views and 4% higher conversion rate. The Vegas.com team then extended mobile optimization to their entire site architecture.
This test experience for mobile was necessary for a targeted strategy to improve user experience, starting from the website.

The idea to follow

When optimizing a mobile site, take into account the statistics: do it before intervening, to understand which ones are the most critical, and after creating the new optimized pages, to assess whether you intervened in the right way.
Proceed step by step and test before implementing. Make good use of the results that are being monitored. Understanding user behavior is useful to determine the next steps of your mobile strategy.

2. How to increase product awareness: Virgin Media

The goal of Virgin Media was to make its TV packages related to football games more widely known.
After analyzing the target (football fans aged between 18 and 35 years old), a campaign on mobile was identified as the best strategy. The campaign was planned for three weekends during the Premier League on the mobile site of The Guardian.
Their idea was to capture the attention of the target audience during the football event, inviting them to click on an ad related to it, through two call-to-actions. One asked them to check out for more Virgin products, while the other offered an option to download the calendar for Premier League matches, which would automatically sync with the users’ phone.

Results

During the season of the campaign, 100,000 new subscriptions were registered, of which 52,000 were to the sports channel.
The hundreds of downloads of the calendar of the Premier League, showed that people would willingly interact with mobile campaigns when they are offered relevant content.

The idea to follow

It is the moment that matters when it comes to mobile.
Capturing users attention during an event they are interested in and involving them (whether it is a national holiday or their birthday) significantly influence the results of a campaign.
Therefore, it is important to plan your mobile strategy taking into account the right time to communicate to your target.

3. How to increase online sales: ASDA

ASDA app for mobile strategy
ASDA, a British chain of supermarkets, wanted to simplify the purchase process of its products by promoting itself as a brand providing customer-oriented services. To do so, it created a free app that allows users to shop more quickly and conveniently.
Among many features, the customer can choose the products that interest them on the app, scan the barcode of the various items to add them to a shopping cart, and see the nearest ASDA supermarkets on the map.
But what counts even more is the fact that the app offers a broader user experience. It offers not only purchasing services, but also useful information in daily life, from recipes to real time updates on the price of gasoline.

Results

The app created by ASDA has been downloaded 2 million times. Mobile purchases accounts for 18% of all online orders with a shopping frequency that is 1.8 times higher than desktop.

The idea to follow

Think about your customers’ needs, how can you simplify the purchase process of your product and offer more to them?
Mobile provides more opportunities for interaction and involvement than physical stores or desktop e-commerce.
Keep this in mind for your mobile strategy and make the best of it.

4. How to build customer loyalty: zpizza

The restaurant chain zpizza had a goal to achieve 100 high-spending clients (those who spend at least $50 per month) for each of its shops.
How to identify this target? The first step to be taken in this case is to create a database of registered users for your newsletter and loyalty programs.
So zpizza ran a data collection campaign by integrating web and offline means, email and SMS.
Promotional postcards were made and sent to the residents within 2 miles of each local zpizza restaurant. The postcards contained a code for users to send via SMS along with their email address for a chance to win $5,000 or other prizes.
Participants would then receive a reply to the email address they provided. The campaign was also announced on the website and on the brand’s social channels.
postcard campaign for mobile strategy

Results

With the data provided voluntarily by customers, zpizza achieved two goals: to enrich its mobile database with new contacts for future campaigns, to get registrations to loyalty programswhich increased by 5% during the 6-month campaign, as well as to identify the high-spending target.

The idea to follow

Integrate your mobile strategy with traditional marketing tools, they are useful for involving people from several fronts, offline and online.
If you use SMS, also consider tracking the users’ geographical location, you can use this data for future geolocalized campaigns which are highly effective on mobile.

5. How to create engagement: Bud Light

Mobile strategies have long been part of the marketing strategy for the American beer Bud Light.
In 2010, it ran a campaign promoting a continuous 5-day party at the Hard Rock Hotel in Las Vegas. The brand invited participants to register for the event’s mobile program, to receive updates, prizes and special offers during the days of the party.
The result? 57% of participants at the event signed up and interacted with the brand’s communications.
Recently, it launched a new interesting mobile campaign using Tinder’s native videos. This app was chosen because its main target is Millenials, which coincides with that of Bud Light.
Users were invited to send a video to show their enthusiasm to participate in future events sponsored by the brand. The participants had a chance to spend a weekend partying in an unknown location.
Bud Light’s video that promoted the campaign was displayed in the native flow and redirected Tinder users to their site with the rules. Those who were not interested in this content could swipe left, exactly like what they usually do on Tinder. Those who wanted to participate could go directly to the web page to upload their video.

Results

Bud Light achieved its goal: reach and engage its younger target audience who are constantly using their smartphones, thus increasing brand awareness. Among the tens of thousands of participants in the contest, over 1,000 were rewarded with an invitation to attend the weekend party.

The idea to follow

If you choose to promote a mobile campaign on a specific channel, study its dynamics and createmessages in the predominant format. Only then will the promotional content be able to interest and engage users.
Which formats are more effective in general? As demonstrated also in this case study, video is definitely one of the formats that creates more engagement on social and must definitely be included in your mobile strategy.
Guest Author: Silvio Porcellana is the CEO and Founder of mob.is.it, the online tool over 1,000 agencies and professionals use to build mobile websites and native apps for customers worldwide. From his retreat in the Monferrato Hills in North West Italy, he bootstraps companies, writes about web and mobile marketing, and helps customers succeed online. Read more from Silvio at mob.is.it blog. Twitter:@silvioporcellan

Resource: http://www.jeffbullas.com/2016/06/16/5-true-stories-will-revolutionize-mobile-strategy/?inf_contact_key=99b8c9d2e37b0a49849f472ff76a068c20e3bbcbb70ca893f66a48aaffb691af


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Berapa sih nilai dari blog gue DALAM DOLLAR  ? http://richardnata.blogspot.com/2015/04/berapa-sih-nilai-dari-blog-gue-dalam.html


Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

1 comment:

  1. Thanks for posting, i learned a lot about mobile strategy.

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