A story with tens of thousands of articles.

A story with tens of thousands of articles.
life and death, blessing and cursing, from the main character in the hands of readers.

Thursday, June 23, 2016

5 Perilous Mistakes That Will Destroy Your PPC Budget

If you are looking for a professional writer, both fiction, and nonfiction, please contact richard.nata@yahoo.co.id

BERANDA    ABOUT US    ADS : 1 USD FOREVER     ASMARA    BIOGRAFI     BUKU     BUKU PINTAR 

CHRISTIAN FAITH     DISCLAIMER     DUNIA KERJA     ENTREPRENEURS     GO PUBLIC (IPO)     

KESEHATAN     LIST OF ALL ARTICLES     MARKETING     MY STARTUP     OTHERS     

TIP SUKSES DAN KAYA     TIPS BLOGGER     TIP SEO     CONTACT ME    PROFESSIONAL WRITER


5 Perilous Mistakes That Will Destroy Your PPC Budget


5 mistakes that will destroy your budget
If you’re not careful, your PPC budget can disappear at the blink of an eye. Here at WordStream HQ, we’ve inherited hundreds of accounts that have fallen into these perilous, money-wasting traps. Here are the five craziest real-world scenarios our account management team has encountered, with tips on how avoid them in your accounts!

Mistake #1: When Your Biggest Competitor Is Yourself

With paid search, the tiniest missteps can result in large-scale chaos. Mark Irvine shared a great example of this, which we see rather frequently when we take over accounts running RLSA campaigns.
About two years ago, we brought on a client who had two vastly similar campaigns. One was labeled “Bath Products” and the other, almost identical campaign was labeled “RLSA—Bath Products.” The RLSA campaign was spending nearly as much as the standard campaign and really wasn’t yielding better performance—both of which raised red flags.
self-competition 
Upon further investigation, we discovered that the account manager who originally set up that so-called RLSA campaign had actually just cloned the original campaign and added the audience as a “bid only” audience, rather than a “target and bid” audience, so it was still serving ads to anyone who matched to the keywords, regardless of whether they’d been to the site before in the past.
Despite its label, it really wasn’t an RLSA campaign at all, it was just a duplicate campaign that was effectively bidding against the first. In this particular account, after running the faux-RLSA campaign for 30 days and spending $1,700, only $1.73 had been used as intended, to reengage with a returning audience.
rlsa targeting settings 
Of course, this was a super-simple fix. We adjusted the settings so the campaign’s ads were only served to those on the remarketing list.

Moral of the Story: Mind Your RLSA Settings

This is an easy mistake to make, but it can certainly wreak havoc on your account. Before using RLSAs, be sure to understand these two, vastly different options. By selecting target and bid, you’ll only show ads to people on your remarketing lists. With bid only, you’re essentially adding the remarketing list in along with your standard search targeting, but have the opportunity to set specific bids for the remarketing audience.

Mistake #2: The Dangers of Bieber Fever

Years ago, a client that I was consulting for was mysteriously hemorrhaging money. His account was performing perfectly and then, at the drop of a hat, things took a turn for the worse. All of the sudden, impressions were at all an all-time high, click-through rates had plummeted (although overall click count was slightly elevated) and conversion rates were down. It was a code red situation.
The two of us wracked our brains trying to figure out what the heck had gone wrong. We were at a loss—we’d made no major adjustments to the account, no competitors had “dark-horsed” their way into the auction and nothing notable had changed in his industry.
As we frantically tore through his search query reports looking for clues, we stumbled on something shocking—his ads had been showing for a slew of Justin Bieber-related search queries. The client’s company sold fiber optic cables, so this definitely did not add up.
As we did a little more digging, we unearthed the full story. Nearly all of his keywords included the term “fiber.” Through close variant matching, Google deemed “Bieber” to be a misspelling of “fiber.” Things really heated up when Justin released a new album and Beliebers were pounding the SERPs in search of it.
justin bieber 
Bieber fever is real, guys. Here’s proof.
Not surprisingly, these pesky Bieber fans were definitely not in my client’s target market, so we set “Bieber” as a negative keyword—costly crisis averted!

Moral of the Story: Monitor Your Query Reports Religiously

This client’s account was set up perfectly and yet, he still fell into this sticky, costly trap. When it comes to close variants, it’s nearly impossible to predict what types of terms Google will match you to.  More often than not, you’re linked to relevant queries that are truly misspellings or close variations of your targeted terms…but that doesn’t mean that a few bad apples don’t make their way through, too.
The more negative keywords you can predict, the better. For those poor matches you don’t foresee, the best defense is to review your search query reports on a regular basis. The sooner you catch them, the sooner you set them as negatives.

Mistake #3: International Love Gone Awry

international love 
Your targeting settings matter—in a big way. Far too many advertisers neglect to set these up from the get-go, resulting in tons of impressions and clicks from unqualified regions. One of our consultants,Francine Rodriguez, recently worked with a client whose targeting settings cost him thousands of dollars in wasted ad spend.
This particular client sells fan paraphernalia and jerseys for various soccer teams online. Given that there’s a global audience for these products, he set his targeting settings to “world.” Not surprisingly, he exhausted his budget rapidly—as it goes, there’s a fair number of people around the world searching soccer-related terms.
His traffic yielded its fair share of impressions and clicks, but little to no conversions. As he and Francine reviewed his geo-reports, they found that the vast majority of these impressions/clicks were coming from India and China. The problem is, the client’s product pages were in English and his pricing information was only listed in USD, CAD and Euros.  Even if these visitors did consider making a purchase, the shipping costs would be so exorbitant that they’d likely outprice the order itself.
Francine helped him narrow his targeting to areas that made more sense for his company, which drastically improved his performance.

Moral of the Story: Google Has Sophisticated Targeting Settings—Use Them!

Just because you can sell to the whole world doesn’t mean you should.  Understand the regions that are most likely to follow through with a purchase and focus on those first. Over time, you can always expand your reach to new areas (cautiously!).
location targeting 
Be sure to take advantage of Google’s sophisticated targeting options and remember, when it comes to geo-targeting, Google will automatically default your location settings to focus on people located in or searching for your terms in your country (if you’re in the US, it includes both US and Canada in this default).

Mistake #4: When Your Experiments Rob Your Budget

We PPCers LOVE running experiments. We test ad and landing page variations, audience combinations and campaign types fanatically. The only thing that can get in the way of our endless experiments is our clients. The vast majority of clients push us to stick with what works, rather than going the riskier route and trying something new.
So, when Navah Hopkins, one of our PPC consultants, learned that her new client was all-in on running tests in his account, she was thrilled.  Together, they dreamed up all sorts of crazy campaigns to test for his account. They were risky, but if they worked, it’d be a huge breakthrough for him.  She instructed him on how to implement the changes and set up a follow-up call to assess the results a few weeks later.
When Navah jumped in to check-up on the progress of the tests, she was horrified to see that the account had blown through tons of money. Upon further investigation she discovered the fatal flaw—her client had missed one small step of the setup process. He’d allocated the same budgets for his test campaigns as his core campaigns.
ppc experiments 
Luckily, a few of the tests had worked well, mitigating the impact of those that didn’t. But, this scenario could have been disastrous.

Moral of the Story: Test Wisely

Running tests is the best way to determine what really works in your PPC account. However, you should only allocate a small percentage of your overall budget to experimental campaigns, to protect yourself, should they backfire.

Mistake #5: When Your Celeb Endorsement Backfires

Is Kim Kardashian singing the praises of your luxury handbags? Is Lebron recommending that all aspiring athletes invest your flashy sneakers? Congrats. You’ve scored yourself a celebrity endorsement, something many brands would kill for.
celebrity endorsement 
In 2003, McDonald’s paid Justin Timberlake $6 million for an endorsement deal, which included shooting a music video and recording a sound clip for the “I’m lovin’ it” jingle.
One of our senior SEM managers, Jaclyn Jordan, works with a beauty product vendor who has the backing of an uber-popular celebrity (I’ve been sworn to secrecy, so I can’t reveal the name). Her endorsement has had a ridiculously powerful impact on the brand and we reap it for all its worth. We’ve adorned all of their display ads with her beautiful face, the text ads remind readers that she’s a big fan of the brand and we even bid on keywords that include her name.
Between this American sweetheart’s endorsement and Jackie’s brilliant PPC skills, this account had been killing it for months. Each week’s CPA was lower than the previous until—BOOM—the celebrity endorser got a haircut. The second the news broke (yes, I realize how absurd this statement is, but it was covered by multiple news outlets!), the account’s CPAs skyrocketed. Jackie, not privy to THE NEWS was shocked to see performance plummet. It wasn’t until she dove into the search query report that she realized the source of all of these new, unqualified searches.

Moral of the Story: Monitor Your Celebrity Endorsements Carefully

In a perfect world, your brand’s token celebrity would give you a heads up anytime they do something that might cause a spike in searches for their name. But, chances are, they’re not going to turn over their personal calendars to protect your PPC account.
The best defense against scenarios like this is to monitor your celebrity closely. Try to prep for major events (awards shows, album releases, big games) in advance. For unexpected news (like haircuts), set up a Google Alert for their name, so you will be notified any time something newsworthy occurs. Once you know what you’re up against, you can set negatives or tweak match types to limit unqualified traffic.

About the Author

Erin Sagin is a PPC Evangelist and Community Manager at WordStream. She was named the 3rd Most Influential PPC Expert of 2015 by PPC Hero. When she’s able to take a break from paid search, you’ll find her practicing her hula-hooping skills or planning her next trip to Latin America. You can follow Erin on Twitter and Google+.

Resource: http://www.wordstream.com/blog/ws/2016/06/13/ppc-mistakes-destroy-budget?cid=Nurture_WS_Email_PPC_PerfTipNewsletter_BlogVisit&utm_source=Email&utm_medium=Nurture&utm_campaign=PerfTipNewsletter&utm_content=WS&utm_term=PPC&mkt_tok=eyJpIjoiWm1VM01qazNZVFUxWWpSaSIsInQiOiJ5WWpzanVFOFFDY3hpYTlsSEZoV3F4SkhxU1hJOHpmeTFqSnQrdVRoMGs0SzdXUHZTSmRQbDY1ZTAzS3NxYm1vTjdHTVdtVGVNQ0dHY2xaa1YreHJZTUV2TlZ4eHJ3NWsxNXFUT1NLdm9oRT0ifQ%3D%3D


Able To Prove God, Jesus Christ, The Holy Bible To Be Fact!!!

How to Whiten Your Skin Naturally - 100% Guarantee!

natural anti-aging shortcuts

the fat burning kitchen

Top secret fat loss


Love this Post? Spread the Word.


Berapa sih nilai dari blog gue DALAM DOLLAR  ? http://richardnata.blogspot.com/2015/04/berapa-sih-nilai-dari-blog-gue-dalam.html


Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  




WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.


Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

No comments:

Post a Comment

Related Posts

Related Posts Plugin for WordPress, Blogger...