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Thursday, May 19, 2016

What to do when your organic search traffic drops

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What to do when your organic search traffic drops

Posted @ May 16 2016 by 
Sometimes visitors just stop coming to your website and you don’t know why. The traffic on your top page suddenly drops or traffic across your website as a whole starts declining. What do you do? Well, for starters, you should try to find out why the drop occurred. If you find the problem and it’s fixable – great. If you find the problem and it’s out of your control – you have some strategizing ahead of you.
Organic traffic drops
In order to help you find out the cause of the drop, I’ve put together a checklist you can use to help you find the problem. I’m sure some of you are pros and know this already, but just in case, here are 5 things that you should check first when analyzing a drop in your website traffic.
If the answer to any of these questions is no, keep moving down the list.
☐  Has there been a drop in your keyword rankings?
☐  Does year-over-year traffic show that traffic always dips this time of year
☐  Does Google Trends indicate that interest in your overall industry has declined?
☐  
Do your URL parameters break up traffic on your top pages?
☐  
Is your analytics tracking functioning properly?

CHECK KEYWORD RANKINGS

More often than not, a drop in organic traffic is the result of a drop in you website’s keyword rankings. Organic traffic is a metric that measures the number of visitors that arrive at your website via a search engine like Google. Say you have a website that sells garden gnomes and you show up as the first result when someone types in “buy garden gnomes online” into Google. It’s very likely that people searching that phrase will click on your website and and each one that does becomes a visitor in the organic traffic bucket. But, if all of the sudden your website drops from Google’s first page and doesn’t show up until Google’s 2nd, 3rd, or 4th page for “buy garden gnomes online”, fewer people will be clicking on your website and you’ll see less organic traffic.
Drop in keyword rankings
Why would your keyword rankings drop? Maybe Google shifted its algorithm. Maybe you released a site-wide update. Maybe your website has been penalized. There could be many, many reasons why your keyword rankings have fallen – more than can be discussed here.  But if your keyword rankings have fallen, you can be fairly confident that the fall is the cause of your drop in organic traffic.
Keyword rankings still look peachy? Then move onto checking your organic traffic history with a year-over-year comparison.

CHECK YEAR-OVER-YEAR ORGANIC TRAFFIC

Most businesses see an ebb and flow of interest over the course of the year. For example, most people aren’t searching for “Christmas trees” in March, but there are tons of searches in the months leading up to December. Not in the Christmas tree business? Well your business will still see ups and downs in traffic throughout the year. Maybe your organic traffic dropped because fewer people have been searching for words where you rank. Maybe your traffic has always dropped around this time of year and that’s just the nature of the business. You can find out for sure by checking your organic traffic history with a year-over-year comparison and looking for up or down trends across the years.
You can easily check your year-over-year stats using Google Analytics by going to “Audience Overview” and clicking the date range selector in the upper-right-hand corner.  You can set your initial date range (I’d recommend a range of at least 3 months), then click the “Compare to” box and select “Previous Year” using the drop down bar.
Year-over-year comparison
Was your organic traffic doing swell this same time last year? Check Google Trends next.

CHECK GOOGLE TRENDS

Google Trends is a very useful tool, especially when it comes to keeping a pulse on public interest in your industry. If you look at your year-over-year comparisons and your organic traffic has never dropped like this before, it could be that the drop is just part of a worldwide trend. It’s possible that overall interest in your industry has just fallen for one reason or another. Here’s an example – self-balancing, motorized boards (often referred to as “hoverboards”) were all the rage during the last quarter of 2015. Celebrities, athletes, YouTube personalities, everyone was riding them. The websites that ranked #1 for the search “hoverboard” were raking in the cash in December just before the holidays. But then a few of them caught on fire, people kept falling off of them and the holidays passed and by February, search volume for these hoverboards had all but disappeared. Now, this is a pretty dramatic example. It’s unlikely that your business has had to ride the wave that these hoverboard manufacturers saw, but the concept still applies. Sometimes people just stop searching for what you offer.
Go into Google Trends and start entering your highest-ranking and highest-traffic-driving keywords. If you see a large dip in one, or many, it’s likely a contributing factor to your drop in traffic. While seeing a dip in Google Trends presents you with a problem to overcome, you can still take comfort in knowing that all of your competitors are feeling the same squeeze.
Hoverboard Trends
No dips in keyword rankings, year-over-year organic traffic, or Google Trends? Then it’s time to get a little more technical and check URL modifiers.

CHECK YOUR URL PARAMETERS

A/B testing, attribution, referral tracking and other projects can all require modified URLs at times, where parameters are added to the end of your URLs. Unfortunately, URL parameters can occasionally throw a wrench in your analytics. If you have a single page, but different URLs that resolve to that page, your analytics (and possibly Google Search) may treat those URLs as separate entities. This means each URL is receiving it’s own amount of views in your analytics even through the content is the same. Say you run Acme at acme.com and your homepage is your most visited page. If you want to start tracking your visitor sources using a UTM parameter, you may end up with a URL that looks like this: acme.com/?utm_source=google. Once you start that tracking project, your analytics makes it appear as if traffic to your homepage, acme.com, is falling. In reality, people are still ending up on your homepage, but your analytics sees your tracking parameter as a separate entity.
URL parameters in analytics
SEO implications aside, this an easy fix for for your traffic problem. First, try to find the different versions of your modified URL. Google’s URL Builder can give you an idea of the different URL combinations that your analytics could be tracking. Next, add the traffic numbers for the root URL and it’s modified siblings. Some analytics platforms allow you to group certain URLs together, in which case, you can group all of the modified URLs with the root URL. Or, if that’s not available, you can just add the numbers together manually.
URL parameters not the issue? Well there’s one more thing I’d recommend you check: analytics tracking.

CHECK YOUR ANALYTICS TRACKING

I recently worked with a company where 25% of their traffic was going unreported in Google Analytics. As we started to dig through things together, we noticed that there was zero traffic from Safari browsers. Google, Firefox, and others were all represented with at least some visitors apiece. But Safari traffic was completely absent. It turned out that the Google Analytics tracking code that was responsible for tracking Safari visits to their website was broken. After fixing the issue, their traffic saw a substantial bump back up to where it should’ve been all along. While it was unfortunate that we now knew that we missed out on some historical data from the broken code, we were relieved nevertheless to know that traffic was still coming in strong.
Broken Safari tracking
If there’s a problem with your analytics, it’s likely that it could be hard to spot. Looking at referrals, channels and other segments can help you narrow down your search. If you come across a channel with lower traffic than you would expect (like 0 visitors using Safari), you’ve likely found your issue. It can also be useful to work through a step-by-step checklist. Brian Massey provided a great technical checklist if you think the problem might be buried in some complicated code.
Well, there you have it. A quick scan through these 5 items typically reveals the problem. Are there other telltale signs you look for? Let me know in the comments below.



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Berapa sih nilai dari blog gue DALAM DOLLAR  ? http://richardnata.blogspot.com/2015/04/berapa-sih-nilai-dari-blog-gue-dalam.html


Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually.

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