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Thursday, May 19, 2016

What Content Strategy Will Work For You? (With Examples)

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What Content Strategy Will Work For You? (With Examples)1

What Content Strategy Will Work For You? (With Examples)
There are so many contrasting views on content marketing and creation, that it is impossible to find your way out, unscathed and unaffected.
While some say ‘tis the year of video marketing, others insist email marketing was and is the best way forward. On top of that, there is an ever-going war on the length of written content – whether it should be customer friendly or SEO friendly, snack-sized or long form, and so on.
For someone who is not intimately involved with content marketing, selecting amongst the divergent routes may look especially daunting.
So here we are, with no-bullshit, bitterly honest reviews for a few content strategies (revolving around different content formats) that worked – or didn’t – for some companies.

1. The Long Answer to SB Nation’s Longform

No sports fan would be a stranger to SB Nation’s immersive game threads and biting news. The site boasts more than 80 million unique visitors and great content, on and off-season.
SB nations longform for content strategy
A while back, they introduced long-form content in addition to their usual news bytes and short commentaries. These included in-depth profiles, memoirs, essays and thought-provoking editorials.
last smile with the snake for content strategy
For instance, this 7000-word memoir on Kenny Stabler got them 13,000 shares on Facebook – 5,000 more than those on this short news post on the same subject.
You may wonder who has time to read all this. And your fears are not ungrounded as there is the ever-present risk that your post will meet a tl;dr (too long; didn’t read) fate. But a well-thought, timely piece has more chances of being loved and shared as compared to short posts.
Now let’s understand how a long-form content strategy worked for SB Nation:

Pros

  • Long-form content is very engaging with more chances of creating an immersive experience for fans. On average, SB Nation’s long-form content is shared and commented more than their short posts.
  • Their long posts are almost revered – gobbled up as soon as they are out. For instance, this post on thebirthplace of NASCAR was shared 24,000 times on social media with several positive comments!
  • The best part about long content is it doesn’t come across as a hard sell. From extended TV commercials to YouTube videos, from webinars to ebooks, the future is bright for all forms of long content.
  • Most importantly, long-form content performs better on search engines.
average content length for content strategy

Cons

The greatest disadvantage of long form content is that it’s a time-sucker. Not all long posts are created equal, because it is difficult to maintain consistent quality. So while some of your posts may garner a thousand shares, others may be lost in obscurity. And the effort you spend creating them could have been better spent elsewhere.

Verdict

It seems that very short and very long content are considered to be more shareable on social media. And unless you’re Seth Godin, you can bid goodbye to those 800 word blog posts and instead focus on creating long, insightful posts.

What it means for you

The best content strategy for you would of course depend on your conversion goals, but if you are writing regular medium-sized posts, I would recommend elongating their average length, and consistently coming out with a double-length post at regular-intervals.

2. Bread and Butter from The Kitchn

The Kitchn is your go-to site for all things cooking and food. From delicious recipes to simple tutorials, from feel-good facts to interesting videos, it has all the ingredients of a good content strategy.
However a major part of their content mix is made up of How To recipes and videos.
bread and butter for content strategy
I used BuzzSumo to track their social media shares and was surprised to see that this Christmas post(picture below) was shared 30,000 times, whereas their usual How To posts and recipes were shared 5-7k times on average.
buzzsumo christmas post for content strategy
So why doesn’t their strategy include repeating such high-performance posts in their mix instead of doing the same old How To routine?
The reason they lean heavily on How To posts is that these bring in a reliable, steady flow of visitors to the website. Holiday posts, themed posts, etc. may result in rare traffic spurts but regular content is responsible for winning your daily bread.
The idea here is to find what brings your bread (with some butter) every day.
For instance if you are a SaaS provider for cloud storage, your content strategy would focus heavily on industry news and articles on backup, data protection and file storage strategies. From blogs to whitepapers, your content mix would revolve around these topics; so these would be your daily bread and butter.
You need to innovate and improvise while striving to maintain a steady flow of reliable content with a uniform tone. However, you can sizzle up things from time to time with curated conent, funny content,cartoons and memes, deviating from the usual.

Pros

Being in a specific business, people expect you to come up with certain kind of content. For instance, some of the first things I do while checking out a software company’s website is to see their blog and look for whitepapers. However, I won’t be expecting to see whitepapers in a sports or a gossip website.
Imagine reading these on Perez Hilton:
  • Assuring Application Performance on Stage: Cues from the Miss Universe Fiasco
  • A Step By Step Guide to Mastering a Hilary Duff Hairdo
  • Improving Service Delivery the Kardashian Way

Cons

If you don’t have anything new to say after a while, things may become incredibly dull. This is why it is incredibly important to keep a steady flow of news, interviews and interactive content that keep things interesting.

Verdict

Pick any website, check out their blogs, videos and other content, and you will find a typical pattern of repetition. The ratio of such posts may waver depending on the site’s popularity, industry and focus, but invariably those bread and butter posts will be found.

What it means for you

Bread and butter content, no matter how boring, is the mainstay of your content strategy. Even if it doesn’t bring the astronomical conversions most marketers boast about, don’t drop it just yet.
If you are running out of ideas to generate daily content, think of lateral ideas that might not be seemingly connected but can help the end user. For instance, Shopify is an ecommerce website platform, but its encyclopedia section contains useful information on retail, merchandising, branding, manufacturing, and so on; even if Shopify has no direct connection to manufacturing, it recognizes and analyzes the needs, wants and intent of end users and tries to create content that is relevant to multiple scenarios in the ecommerce industry.
content marketing sweet spot for content strategy

3. 101, Video Avenue

One look at the top performing video channels and you will agree that this is where the reach is:
video avenue for content strategy
But hold your horses.
Most businesses struggle to manage a decent number of views for their videos despite the hard work and preparation that goes into making them. Case in point, a real estate company posted over 90 videos last year, but with dismal results:
video reviews for content strategy
This is just one example where videos have been sitting idle, hardly getting any views. But there are thousands of such instances on the internet.
So before you carve out space in your content calendar for creating videos, let’s look at the pros and cons.

Pros

  • Videos are interesting to look at. The whole audio-visual sensory thing too works in your favor. They are highly shareable compared to blogs and articles.
  • The possibilities are limitless with loop animations, videos to gifs, funny videos, home videos, etc. So you have a wide scope for creativity.
  • Also, amateur videos are doing exceptionally well on social platforms that are “in” – Instagram, Snapchat and Vine.

Cons

Creating any form of video content (even 6 second-vids) may look like an easy task but is not.
From brainstorming for good ideas to finally creating a professionally passable video, the whole process is time consuming with lesser chance of success than other forms of content. Also it is not inexpensive, despite what the whole web will have you believe. Most branded videos that actually get shared are usually created by someone who knows how to get lighting and sound right, and has access to a multitude of equipment and software.

Verdict

Yes, video content is awesome. But whether it fits your content calendar or not is a choice you have to make based on your type business, your brand messaging, and the resources available to you.

What it means for you

For businesses that have ample time, expertise, ideas and budget to create videos, I say – it’s time you show your awesomeness! For those, who lack any of these, I suggest you work on building up these resources in 2016 before you put in place a video marketing strategy for your brand or business.

Takeaways

We reviewed three different content strategies in this article: SB Nation’s focus on long-form content, how to’s and other “regular” content from The Kitchn, and A&M real estate and their property videos on YouTube (which is sort of their bread and butter).
It’s safe to claim that long-form content is not absolutely necessary at the moment if you don’t have the time, resources or expertise to dig in your heels. But that’s not an excuse for not publishing unique or in-depth content – you should definitely fill in the void with multiple, informative short posts.
There is no way you can ignore regular content features like quick guides, industry news, learnings, etc. You simply have to have a consistent stream of industry-focused posts relevant and valuable to your core audience.
Video content – unless you can afford to create it for the “fun factor” or unless it is the best format to educate your customers – it is still deep water for most businesses. You’ve undoubtedly come across more than a fair share of bad “company” and “product” videos. Unless you can hire a skilled video editor, I’d advise you not to “jump on the bandwagon”.
What’s your content strategy and how is it going so far? Please share your views (and data) in the comments!
Guest Author: Rohan Ayyar is a creative content strategist and CRO specialist at E2M, digital marketing firm par excellence. He doubles up as the resident UX authority at Moveo Apps, a premium app dev agency. Rohan is also an avid business and tech writer, with articles featured on The Next Web, Fast Company, and Adweek.





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Berapa sih nilai dari blog gue DALAM DOLLAR  ? http://richardnata.blogspot.com/2015/04/berapa-sih-nilai-dari-blog-gue-dalam.html


Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  




WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.


Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually.

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