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Thursday, May 19, 2016

The Beginner’s Guide to Gmail Ads

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The Beginner’s Guide to Gmail Ads

Written by Neil Patel on May 17, 2016

gmail
Email is the most effective channel to reach your target audience. That’s why bloggers experiment with so many tools and strategies to capture the email address of their website visitors.
But, even without having the emails of your target audience, you can get a backdoor entry into their inboxes.
I am not talking about buying an email list. That’s bad for your business.
Have you heard of native Gmail ads?
Google has been beta testing them since 2013. They look like your regular email and are not obstructive for most users.
In September 2015, Google integrated native Gmail Ads with your Google AdWords toolbox and made it available to all advertisers.
So, guess what?
You can use Google’s smart targeting options to reach 1 billion monthly active Gmail users who routinely check their emails several times in a day.
You get to measure reach, open rate, click through rate (CTR), saves, forwards and more – all at the price of your standard AdWords cost per click.
Your targeted consumers will see a teaser of your ad in their inbox. And, by clicking on the teaser, they will see an expanded form of your ad (customizable for advertisers with many Google ad templates).
image04
It’s a custom HTML format, allowing you to create a richer ad experience by including videos, phone numbers, forms and multiple links. Every ad also has a “Save to Inbox” link, which allows the user to treat it like regular email with forwarding options.
image07
If you set targeting properly, you can expect good engagement from users. This happens these ads don’t take the user out of their inbox.
World First experimented with Gmails Ads. They saw a 181% higher registration conversion rate, as well as a much higher level of engagement, compared to all of their sessions data.
Are you interested in launching your first Gmail ads campaign and achieving such stellar business results?
Download this step by step guide to create your first Gmail ad.
Then here are 4 essential steps that you need to follow. 

Step #1 – The logistics: Name your campaign and set your budget/bidding in the usual way

First off, you’ll need a Google Adwords account. You can sign up for free with your Google account.
If you’ve launched a Google Adwords campaign before, then this first step is the same.
Next, head over to Campaigns >> Display Network Only.
image16
You’ll see the screen below – asking you to name your campaign, upload your settings and enter the locations/languages that you want to target or exclude.
Unless you’ve got a well-planned strategy to target users only on mobile apps, choose “All features” in the ‘Type’ field.
image15
Now, you’ll need to set up your bidding strategy. As I’ve written before, automatic bidding is quite useful for saving your time. Rakuten Ichiba reduced campaign costs by 12%, increased his conversions by 12% and increased the value of sales by 14%.
But, if you want higher ad viewability and lower CPA, it’s advisable to switch to manual bidding. It will become more work-intensive, but you’ll have greater control over your bids.
For the budget and delivery, I would recommend that you start small. Choose ‘Individual budget’ and bid under $10 a day. Choose standard delivery to conserve your budget.
image10
Next, you should go the extra mile and use ad extensions. It’s not a guarantee that your location or phone number will appear, but, if they get picked up, you’ll improve your ad CTR.
Under Advanced settings, you need to schedule the start date and end date of the ad. And, as you’ll want to split test your ads, set the ad delivery to ‘Rotate evenly’.
You can also choose to set the ad delivery to ‘Rotate indefinitely.’  By choosing this option, Google will keep rotating your ads (irrespective of their performance) so that they get the same number of impressions. As you get sufficient data, you can stop the low performing ad(s).
Next up is Frequency capping. It’s the number of times that you want to limit your users seeing an ad. I’ve told you how testing a higher frequency isn’t a problem until you deliver value and keep rotating your ads. But, if you’re afraid of creeping out your customer, limit the number of impressions to 3 per day.
image01
Finally, it’s time to choose the targeting of your ad. The “Gmail placement,” is found by clicking on “Use a different targeting method.”  As you search for Gmail, you’ll get a list. Add “mail.google.com” from the list that populates.
image08
Once you confirm the campaign, you’ll need to jump to the ad gallery to design your ad. Let’s get cracking with the creatives, in the next step.
image06

Step #2 – Design your ad’s creative units: both collapsed and expanded versions

Inside Ad Gallery, navigate to Gmail Ads.
image18
You’ll get the following four template options.
  • Gmail Image – This unit is essentially a big banner ad linking out to a landing page. It’s great for branding purposes.
  • Single Product – Includes an image and a CTA button to a landing page.
  • Gmail Multiple Products – This ad unit is meant for advanced users. It allows you to display more than one product, much like an eCommerce category page. You link out each product to a more detailed landing page.
  • Custom HTML Upload – This allows you to embed YouTube videos, add a click to call or an HTML form. You’ll need to upload the ad in a zip file.
image13
For the sake of simplicity, I recommend that you to start with either of the first two options – Gmail image or single product.
Once you get comfortable, you can mix up these 4 ad formats, because different types of offers will fit better with different Gmail ads.
Here’s the screen you’ll see, if you choose the Gmail image template.
image03
You’ll need to fill in the details, in the left sidebar, including your ad name, display URL, landing page URL, advertiser name, your email subject line and a description of your offer. Also, upload your company’s logo and the main image with a compelling CTA.
Google wants the landing page URL and display URL to match the name in your advertiser field. Here are the other specific requirements (character limits and message contexts) of the different fields in your ad. Your ad also needs to comply with all of the Google AdWords policies mentioned here.
image11
The collapsed ad needs to entice the prospect to read your full email ad. Pull out yourexisting email marketing campaign reports to figure out what works well for your audience.
It’s incredibly important that you treat your email subject line with utmost care. It needs to be succinct and should grab the attention of your prospect. Try offering discounts inside this teaser message.
image05
For the expanded ad, I suggest that you have one prominent and persuasive CTA. High-quality media with balanced color schemes will get interest from your prospects. Also, keep refreshing your ad creatives, to ensure that your ad does not grow stale.
image00
Remember to confirm that your ad is formatted for the smaller screen and loads quickly, because 75% of Gmail users access their accounts from their mobile device.
Don’t be satisfied with creating just one ad. You’ll need multiple ads with messages that are tailored for your audience at different stages of your conversion funnel – a user who is aware of your brand offerings vs. one that has never heard about you or your products.
image20
If you’re using custom HTML and teasers, then you can use the creative validation tool to validate your creatives.
Once you’re comfortable with your ads, you can add them to a relevant ad group from the ‘Select an ad group’ button at the top.

Step #3 – Careful targeting will help you reach the right users. Here are some points to help you come up with ideas…

Are you a seasoned AdWords marketer?
Even then, don’t skip this section.
The targeting inside Gmail ads works a bit differently than regular display network targeting. Let’s explore some possible Gmail Ads targeting options.
To start with, you target a user by his demographics, topics and interests (not by the current email that the user is reading).
You can also use AdWords Customer Match to upload an email list (at least 1000 subscribers) of Gmail users and let your ad pop up in their inboxes.
Wordstream found Google Customer Match to have a higher percentage of email match rate from their customer list over Facebook Custom Audiences and Twitter Tailored Audience.
image02
You can also create a list of users that visit specific websites and possess long-term interests through Custom affinity audience. You can even target your current customers by keying in your own domain.
image12
You can also exclude certain keywords, site categories and topics, based on your campaign.
image21
I also want to introduce you to an intelligent tool, by Google, that will help you come up with more targeting ideas for popular websites, apps and the like.
Login to your AdWords account and navigate to Tools >> Display Planner.
You’ll need to type a competitor’s website in the landing page field. Then, move to the ‘Placements’ tab. You’ll get a list of popular websites and apps that you can consider for your ad.
image17
Pro TipRemarketing works incredibly well for businesses, because it’s based on the past browsing history of a user. But, due to personally identifiable information in email, remarketing and “In Market Segments” are not available targets within Gmail Ads.
There’s a little trick to substitute remarketing, hone your targeting and conserve your budget – keyword targeting.
image14
For example – You can target the people that are your subscribers already. You might have sent them emails (that end up in their Gmail inboxes) through automated drip campaigns and definitely used your brand name in them.
If you’ve got an average email opening rate, then more than 50% of your subscribers won’t interact with your emails. But, they are already familiar with your brand. So, targeting them will help in increasing your CTR as well as your quality score while lowering your CPC.
Similarly, you can also target your competitors’ brand terms.
Overall, remember that display keywords targeting is a broad match. Start with a group of generic keywords and analyze your results before narrowing your targeting.

Step #4 – Analyze your reports to track the health of your campaign

The most basic metric that you can use for judging your campaign performance is the open rate. But, that alone won’t give you insight into whether or not prospects like your ad and whether or not they interact with it after opening it.
Three additional metrics that you can pull up from your AdWords reporting interface are – forwards, saves and clicks to website. You’ll need to customize your column to include them.
image19
  • Gmail clicks to your website is helpful, if you ultimately aim for conversions you’re driving from Gmail Ads.
  • Gmail saves indicates the number of users who found your ad relevant and good enough to keep in their inbox.
  • Gmail forwards indicate that your ad was so amusing for the user that he took the effort to forward it.
Let’s also look at the other metrics in your report.
  • The cost per click (CPC) and (click-through-rate) CTR are the measure of clicks to expand your ad – not clicks to your website. So, don’t get stressed if you see low numbers.
  • For finding clicks to your website CTR: divide the Gmail Clicks to Website by your normal clicks.
Generally, Gmail ads are recommended for branding and advertising purposes. ButGrowth Everywhere tested them to get conversions at 1.27% with CPA numbers as low as $6.52.
image09
Additionally, you can track your time on site, bounce rate and pages per session of your visitors from Gmail Ads, inside Google Analytics. World First monitored all of these metrics to understand their level of brand engagement.

Conclusion

Gmail Ads can act as a superb growth channel for your business. If you want help with how you can integrate them with your company’s advertising efforts, then you can directly get in touch with the AdWords Support Team.
You’ll need to test these ads to see if they suit your brand’s awareness or conversion efforts. Currently, they are less popular and have lower CPCs. Make your move before your competition starts using them.
Have you tried Gmail ads to expand your brand’s reach? I would love to hear your results in the comments below.




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Berapa sih nilai dari blog gue DALAM DOLLAR  ? http://richardnata.blogspot.com/2015/04/berapa-sih-nilai-dari-blog-gue-dalam.html


Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually.

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