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Tuesday, May 24, 2016

I'm building an engaged Audience First before starting my Company - And Why you Should too

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I'm building an engaged Audience First before starting my Company - And Why you Should too

May 23, 2016 By Bastian Ernst

Attention #1: This strategy is for people who want to start something .. but are not yet quite sure what. (most of my friends fall in this pot)
Attention #2: The strategy I’m sharing with you in a moment .. is the strategy I use .. But I don’t know yet if it will work 100%. Let’s find out?
Attention #3: This is an introductory Big-Picture blog post. The step-by-step instructions follow on my email list and future blog posts.
If everyone ziggs..
..You have to zagg.
Remember?
Many of my friends start companies but fail.
In fact..
The Co-founder of Business Insider, Henry Blodget, places the success rate of the most successful startup accelerator on the planet, Y Combinator, at a mere 10% or less.
startup-success-rate
The CEO of Dropbox, Drew Houston, once said..
..You need to build 10 companies to get one big hit.
10 companies?
I thought there must be a better way.
A more efficient way..
And guess what..?
I found one..
It’s a strategy many entrepreneurs have already executed successfully.
Still.
Every time I talk about this strategy ..
.. People have never heart about it.
They think it’s a completely new way of starting startups.
If I’d tell them .. I came up with this strategy .. I’m pretty sure they would believe me.
🙂
(I don’t do this and I didn’t come up with it. lol.)

Sure..
It’s a pretty unusual way of starting startups ..
But not new.

Here is the 3 line summary of my strategy:

  1. Build a “minimum viable audience” (MVA)
  2. Build a “minimum viable product” (MVP)
  3. Scale your business after “product-market fit” (PMF)

That’s it.
That is the Big Picture Overview.
If you’re only here for the key take-away .. you can leave now 🙂
But..
If you want the details .. stick with me ..
It gets better.
Before I tell you how you can implement the strategy .. let me tell you this..

Who already used this strategy and succeeded?

  1. Rand Fishkin – MOZ: He launched a blog called SEOmoz.org in 2004 to share his thoughts about SEO. He turned that into what we now know as MOZ.
  2. 37signals (Basecamp): They created a blog with the name Signal vs. Noise in 2001 to share their ideas about design, business, and tech. Their blog became a popular source of best practices on the web. They launched Basecamp in 2004 to a big audience of designers, software enthusiasts & small businesses (their blog readers).
  3. Ryan Hoover – Product Hunt: Ryan started off with a daily newsletter about the newest products. He built an audience before writing a single line of code.

Want me to continue..? 🙂
There is Bryan Clark from Copyblogger, who turned his blog into Copyblogger Media .. a $10 million a year software company that employs nearly 50 people.
I think you get the point..
Now that you know that people already did it and that it worked ..
Lemme share with you how to do it..
Ready? 🙂


Disclaimer: I’m no f*ucking guru.
I’m on a journey from Zero to 10,000 engaged email subscribers in 7 months.
I share everything.

So .. let’s get started ..

First..


Find a niche.
It needs to be a niche/topic you’re very interested in.
Your passion.
Don’t be too general or broad.
Start with a targeted niche. Expand later.
Your Task: Ask yourself these 3 questions.. (These questions are inspired by Bryan)
  1. What am I interested in? (What do I enjoy doing? What are my passions?)
  2. What do I enjoy helping people with?
  3. Do I see myself making money with it?

Second..


Build a website/blog and create long-form, highly valuable content around that topic.
You can..
  • ..Build an educational course. . (like yours truly)
  • ..Create super detailed blog posts. . (like yours truly)
Drive traffic to your website by..
..Promoting your content like a crazy rabbit(yes .. like a crazy rabbit!)
(I call this Promotion Madness – Don’t worry I’ll teach you how it’s done in my free email course..)
Convert your traffic into email signups.
Build a long-lasting relationship with your email subscribers. (key! key!)
How?
Educate them.
Send them highly relevant emails to help solve their problems.
(btw, I teach how you can use behavior based email automation with story based content to achieve exactly this .. you can get an invitation at the end of this blog post.)
Be their advisor and helper.
Be the expert.
Build trust.
Create a relationship with your subscribers.
Ask them questions. Find out what their problems are.
After you figured out their problems..

Third..


Pre-sell your solution (MVP) to your audience.
Collect the $$.
And ONLY THEN build a product (MVP) to solve your audience’s problem.
Sell that product to your audience.
I guarantee you – They will buy.
How do I know that?
Well..
Other people already did it.
They used exactly this strategy and succeeded.
My friend Kevin from Product Manager HQ launched his first digital product (online course) and generated $12,000 in less than 24 hours.
product-launch
(I contacted Kevin and he sent me this screenshot)
But it gets much better..
Bryan from Videofruit made $10,000 on his first product launch within 24 hours.
$220,750 on his second product launch..
audience-first-startup-second
And the result of the third product launch was $511,466 in invoiced sales.
More than Half a Million Dollars..
..in 10 days!
— That’s the magic of “Audience First. Startup Second.” —

Impressed?
🙂
Good.

AFSS-Content-Upgrade-MindMap

Why “Audience First. Startup Second.” ?

Here are 5 reasons why you should try my approach:

1) Market Research:

If you have an audience .. you can figure out what problems to solve by observing your audience.
  • You observe what they comment on your blog.
  • You observe what questions they ask in your email conversations.
  • You ask them questions. You do surveys.
The Key: Communication.
Through communication you will figure out the problems of your audience. (Which you can then solve and make $$)

2) Build a better MVP

The more you know about your audience, the more you know about their problems.
And the better your MVP will be.
So having an audience enables you to..
  • Do market research by observing & asking your audience
  • Get instant feedback about your MVP
  • Instant Early Adopters (because you have a list of people who’re waiting to test your newest stuff)
  • Finance your MVP (read on to understand this part :))
You can basically build a MVP together with your audience.
By having an audience before you build a MVP, you can minimize the risk of building a MVP no-one cares about.

3) You build trust. You position yourself as the expert. And people will listen.

Attention…
I could give you the gold fish example now .. but I’m sure you know it. lol.
🙂
How do you get attention?
One word: Education.
You provide super valuable & helpful content. You teach your tribe.
..”start by teaching someone something this week”..
top-tweet
Build free & paid online courses before you build software products.
Why?
If you teach people stuff .. and your stuff is awesome .. they will like you and they will trust you.
Let me ask you this question..?
You want to buy a $500 product ..
  • Would you rather buy it from a person you know and trust..? Or..
  • From a complete stranger, who you never really had a conversation with..?
I know.
Dump question.
The answer is 100% #1.

Here are a few quotes to think about..
“The very best thing you can do as a startup founder is to earn a reputation for helping others.” – @spencerfry

“By teaching people you see how people react and get insights into their problems.” – I think Bryan Clark said that.

“Teaching and helping others first through content marketing will help you build a better first MVP.” – I read this somewhere

4) Traffic + First Customers

Imagine the following ..
You just finished writing a 4k words blog post. You know that the content is EPIC.
You draft an email .. or better a story.
(We assume now that you have established a real relationship with your audience..)
You send that email to the people on your email list who are interested in that topic. (segmentation!)
BOOM. Instant traffic to your brand new blog post.

Most entrepreneurs first build a product and only second look for people to actually buy their stuff.
Not you.
We listen to what Seth Godin has to say ..
“Marketing is the first thing we do, not the last.”
Imagine this ..
You just launched a new product. And you have an email list of 10,000 people (you don’t need 10k people .. a couple of 100 are enough!). They like you and trust you. Your product solves a huge problem for your audience.
What do you do ..?
You send a series of emails (called “SOS”) to your audience to “story-sell” your new product.
Instant revenue.

(..btw, if you don’t know what “SOS” stands for .. it’s a technique I teach to build up a relationship with your audience. EXTREMELY  powerful!)

5) Bootstrap longer .. Perhaps indefinitely?

Imagine this .. (in this particular order)
  1. Lead reads your blog post. The content is EPIC. Lead learns a lot. Lead signs up through your content upgrade.
  2. Lead runs through your free email course. Lead starts to see you as the expert. Lead trusts you and likes you.
  3. Lead buys your $500 online course. Lead loves it because lead learns a lot.
  4. Lead buys your SaaS product. Lead pays a monthly subscription.
That’s an ideal scenario. And that’s what I’m aiming for 🙂
These educational courses I was talking about above .. They will generate enough cash to finance your MVP. (You saw the crazy numbers of Kevin and Bryan, right?)
It will help you to avoid taking money from an external investor (and keep your shares & control!)
Online Education (blog posts, online courses & email courses) not only produce money .. they also fill up your pipeline with new leads.
New leads first go through your education-funnel, turn into super hot leads and are then ready to buy your software products.

Remember ..?
When I told you about Bryan who made more than half a million dollars in 10 days ..?
The reason why Bryan generated so much money in a couple of days was..
What do you think?
Think about the answer..
Hint: I already mentioned it a few times.
.
.
Well … Audience.
And relationship.

If you want to learn about..

1) Behavior Based Email Automation through storytelling to connect stronger with your audience
2) Cliffhangers, SOS, Openloops & Nested Loops (tactics to build a deep relationship with your tribe)
3) I test 19 different promotion strategies first and show you step-by-step how you can replicate them. (from Zero to 10,000 email subscribers in 10 months)

I learn out loud.
I test everything.
And I share my results with you.
I want to show you step-by-step how to build an audience first…
..And start a startup second.
You could try it by yourself or let me guide you…
It’s all on you now…
CTA-Button

.
.
PS:
In my next blog post .. I will share how I went from Zero – 100 email subscribers & 100 social shares in 35h and 29min.
I teach 3 strategies.
I share all my templates and Google Sheets with you so that you can copy it and use it for yourself.
Sounds good to you? 🙂
If you want it NOW ..
You can download all of it below (just click on the image).
AFSS-Content-Upgrade
Resource: https://wildaudience.com/audience-first-startup-second/



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Berapa sih nilai dari blog gue DALAM DOLLAR  ? http://richardnata.blogspot.com/2015/04/berapa-sih-nilai-dari-blog-gue-dalam.html


Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually.

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