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Friday, May 20, 2016

How our fake business won a Customer Service award

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How our fake business won a Customer Service award



May 12, 2016 10:12

Former agency executive Marc Cowper, now boss of start-up Recomazing, embarked on an experiment to see how easy it is to buy endorsements from influencers for a fake business. To his dismay, he won an award, which he argues highlights the potential for manipulation and dishonesty by social media influencers...


Back in my agency days I always had one constant frustration. Every day I saw talented agency & client teams working hard to deliver ‘on-brief’ marketing plans but ultimately have zero control over whether the company actually backed it up via good customer experience.
Unfortunately, the ‘gap’ that exists between advertising (what a company says it will do) and CX (what a company actually does) has been one of the most harmful things to our industry. Whether companies have knowingly deceived customers or whether the decision has been made to invest more in marketing instead of improving CX, this ‘gap’ has a LOT to answer for!
The CX gap is the reason for such high levels of consumer distrust in advertising and it has ultimately led to us corroding the effectiveness of the very channels we rely on to communicate with our target markets.  Think this sounds a tad dramatic? Well, just ask Google what people think of our industry and see what comes up as the first results…
recomazing google search window
So, if the-all-knowing-Google says it, does it make it true…is all marketing bullshit? Of course not! For the most part, marketing is incredibly powerful and can often be the sole difference between the success or failure of a business. But, marketing also has many objectives – from awareness to sales and everything in between. And when it comes to the objective of converting sales (and isn’t that why we’re all in this game?) there is a significant difference in each.
The research tells us that the more trust a customer has in the channel, the more powerful it becomes at converting a sale. It’s the reason why the modern marketer places such heavy importance on gaining Social Proof through building social followings, putting customer testimonials in our ads, recruiting influencers to advocate our brands and driving positive word of mouth. Or, for a more quantitative measure – it’s the reason why ads on Facebook featuring your friend’s get better click through than those that don’t.
When it comes to sales conversion we know that our customers’ actions and opinions hold far more weight than that of our own. Or to steal someone else’s words…
Quote-Scott-David-Intuit-recomazing
How the Social Proof game is changing…
But, before you start thinking that you can solve all your customers’ deep-seeded trust issues by driving social followings, public reviews or influencer posts – think again! Unfortunately, those trust issues are going to get a LOT worse.
The problem is, just like any other marketing channel, Social Proof only works when it belongs to the customer and operates for the customer. Its effectiveness on converting sales, much like all other channels, is inherently linked to how much people feel it represents the objective truth.
Or in other words, as soon as businesses start sneaking into the ‘Social Proof Party’ to push their own agendas it’s no longer a party that anyone wants to attend.
At Recomazing we play right in the Social Proof space with a focus on friend recommendations and have been pretty appalled at the volume of articles regarding businesses buying reviews. As inquisitive marketers we wanted to see for ourselves just how widespread the problem has become, so we set up a fake business to see how easy it was to buy our own way into the Social Proof party. The results were quite shocking…and not in a click-bait ‘what Kim K said to Kanye will shock you to your core’ kind of way…this was genuinely shocking.
In only a few hours and a grand total of $154 we built a substantial social following, amassed a raft of five-star reviews, had ‘influencers’ posting out photos of our business content, became the highest unpaid listing on some of Australia’s most popular review sites and our fake business even won a Customer Service award! Yes, you read that right, a customer service award without having a single customer (something the staff here are very proud of!).
Here’s how it all went down (WARNING: Please do not try this at home – this is merely a social experiment to understand how evolved the black market has become to buy social proof for a fake business. If you own/manage a business undertaking this activity will ultimately have a negative impact).
Our Social Experiment…a step by step play!
1. First, we set up a fake business by designing a logo and creating acompany blog. This cost us nothing and 30 minutes of our time usingCanva (Canva if you’re reading this – we love you!)
Logo:
Social-Bites-catering logo - recomazing
Company blogA quick setup on Word Press.
Social-Bites-Blog-recomazing
  1. We then went searching for ways to pay for a social following. With over 37 million results, there were a few options to choose from.
  2. Buying-Twitter-Followers-recomazingSo we bought a 24,000 strong Twitter following. This took us 30 minutes and cost $30 (But big deal right, everyone knows people have been stupidly buying social followings for years…yeah, fair enough…let’s dig a little deeper then).
  3. 5.-Twitter-followers-recomazing We then paid “influencers” with a hefty Twitter (15K+) following to promote our business. They were even happy to Tweet using images with our logo Photoshopped on it!Total cost was $25 and three hours time.
    Twitter-block-out-recomazing(67 Retweets, yay!)
    And this….Tweet_Social-Bites_2-recomazing
    (Could it be that these ‘influencers’ are most likely people who have just bought their own followers to trick businesses into paying them?!
    Most definitely…so let’s go a little deeper down the rabbit hole)
  4. Ok, so then we registered our business on two leading Australian review sites and went searching for people to write fake reviews for our non-existent business. We were hopeful that this would be a little more difficult, but it wasn’t.We found thousands of profiles offering to write false 5-star reviews for any type of review site. We could sleep easy knowing we were going to receive great service from these people because it just so happened that all of them had received their own high review scores (how wonderfully reassuring!)Fake-biz-reviewer-recomazingAnd….
Blog-2-copy-recomazing
So we paid a variety of reviewers to write positive 5-star reviews about our non-existent company like the one below…
Fake-Reviewer-recomazing
It wasn’t long before our fake business was ranked as the number one unpaid listing in its category. In total, this cost us $99 and two hours of our time.
To be fair, review sites are trying to combat this issue based on automated algorithms profiling the user. Trip Advisor, as an example, have teams of people dedicated to trying to minimise this issue.  However, when a court case for over $700,000 was recently filed against them for not doing enough to stop false reviews, the global giant successfully defended the case by essentially saying false reviews were a phenomenon that even they couldn’t stop.
“TripAdvisor never asserted that all the opinions were real, even mentioning that verification was impossible…” said the administrative court ruling.
6. Lastly, the icing on the non-existent cake was when our fake business won a ‘Customer Service Award’ from one of the review sites (well-done team, those late nights paid off!).  The awards are determined by an algorithm which is suppose to identify fraudulent reviews.
Scary stuff!
So what does this mean for marketers?
If you are reading this then you’re most likely smart enough to know that buying Social Proof or basing your influencer strategy solely on reach instead of an authentic relationship is a horribly stupid idea – but it obviously hasn’t stopped people doing it. The point of this experiment is that this deceptive conduct is not only being done, it is being done at such a mass level that it’s creating its own little economy. This all ladders back up to generating further consumer trust issues in these Social Proof channels that we rely on.
To put the impact in perspective, after wrapping up his investigation into false reviews and bringing charges against participating companies, the New York Attorney General, stated: “What we’ve found is even worse than old-fashioned false advertising. When you look at a billboard, you can tell it’s a paid advertisement — but on Yelp or Citysearch, you assume you’re reading authentic consumer opinions, making this practice even more deceiving.”
As is so often the case, the bad decisions by a few are ruining it for the rest of us as our target audiences become increasingly aware that businesses are out there buying likes, reviews, fans, comments and that their beloved Instagram heroes are transforming into skin covered billboards.
It’s a deceptive undertaking that is happening on a daily basis at scale so don’t expect Google to change its opinion of the Marketing and Advertising industry anytime soon.
So, does this mean you shouldn’t be aiming to create Social Proof in your own marketing? Not really, the research shows us that it’s still far more effective than traditional advertising when it comes to converting a sale.
But does it mean you should be more considerate of how you roll out your Social Proof or Advocacy strategy…absolutely! It’s why our clients compliment their existing Social Proof strategy by tapping into the only marketing channel that comes with its own inbuilt trusted relationship that can’t be bought – recommendations between friends.
In fact, it’s the reason why the majority of Recomazing Employees, Board of Directors and Investment team are actually current or ex-advertising execs who wanted to create a platform that took away the reliance on advertising and instead rewarded great CX with advocacy.
One thing is for sure – Customer Advocacy is currently having its time in the spotlight. Over the last two years I’ve had over 100 meetings with some of the industry’s most influential CMOs / CXOs / CEOs / marketing agencies / management consultants / data experts / innovation bodies to talk about how they are dealing with this change to maximise their own ROI.
marc cowper recomazing ceoMarc Cowper is the CEO of recommendation startup Recomazing. This article was first published on Recomazing’s blog and is republished with permission. Recomazing will be presenting a session at next Month’s Mumbrella360, offeringadvice for brands on how to hook up with tech start-ups.


Resource: https://mumbrella.com.au/fake-business-won-customer-service-award-366465




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Berapa sih nilai dari blog gue DALAM DOLLAR  ? http://richardnata.blogspot.com/2015/04/berapa-sih-nilai-dari-blog-gue-dalam.html


Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually.

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