A story with tens of thousands of articles.

A story with tens of thousands of articles.
life and death, blessing and cursing, from the main character in the hands of readers.

Friday, May 27, 2016

How 22,032 Local Listings Launched My Reputation Management Software Startup

Need a professional writerFiction and non-fiction? contact richard.nata@yahoo.co.id

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How 22,032 Local Listings Launched My Reputation Management Software Startup

 in SEO STARTUP MARKETING LOCAL  1098 views  Flag


Over the course of a grueling couple of weeks, I manually analyzed over 22,000 Google local listings with the help of my 9 and 11 year olds for data entry. What drove me to such madness?
My original plan was to hire a low-wage employee or subcontractor to conduct the research. Nope! As the busy owner of an inbound marketing agency, I ended up personally analyzing all 22,032 listings myself.
You see, I had this premonition that review count had a direct effect on where a business listing might rank in the local search results. The more reviews you have, the higher you probably rank, and vice versa. Makes sense, right?
The results of my Google review study confirmed my initial thoughts. The top three local search results on Google have 472% more reviews than the next three results.
So, the quantity of Google reviews do matter; case closed.
But let’s back up here for a minute. There’s a reason I performed this analysis, and another good reason why I did it manually.
In the end, the research I manually conducted was the catalyst for my reputation management software startup.
I hate to admit, but at my agency, our local SEO services produced inconsistent results for our clients. We could control a client’s local citations, on-site optimization, and even domain authority, but, we always struggled with helping them obtain more 5-star reviews.
If you work on the agency side of internet marketing, perhaps you’ve had the same struggle.

Reputation- Who cares?

Whether it’s an enterprise or a small business, online reputation is often a tremendous point of concern. As it should be! Statistics abound where consumers say they trust online reviews as much as personal recommendations.
I saw this concern first-hand two years ago, while speaking at a dental conference about local SEO.
For the final 20 minutes of my presentation, I opened it up for Q&A. To my surprise, every single question I received had to do with online reputation, even though only a fraction of my presentation was on that specific topic. Every single question!
I was so impressed with this reaction that when I got back to the office, we immediately started developing the first version of our reputation management software. If clients were so concerned with negative feedback and reviews, we were going to find a way to solve it for them!
The problem with our initial software was that it heavily relied on the client’s involvement in order for it to be effective. You and I both know, relying on clients to do things is often frustrating. They need, and prefer, automation and/or “done-for-you” solutions.
On the other hand, when clients would follow our recipe to ask for reviews, getting their customers to actually follow through and leave them one wasn’t easy either, and therefore, ineffective.
After a year and a half of struggling with this, and only producing nominal results, I was fed up. If we were going to help our clients grow their businesses by helping them improve their online visibility, we needed to find a solution for their online reviews. I figured we had two main objectives to accomplish:
  1. Make it dead-simple for clients to request reviews, even if that meant taking it out of their hands with automation.
  2. Make it dead-simple for our client’s customers to leave reviews by streamlining the process.

Back to The Drawing Board

I felt my options were to either revamp our own software, or to find another one that was already built that we could just resell to our clients.
The second route seemed to be easier and quicker, so I went on a tear researching every reputation management software company I could find. There were a few that were good, but they weren’t exactly what I wanted. I realized I was being picky, but still had a problem to solve.
It was for this reason I took another look at revamping our own software. Realizing it would take a ton of money to do it correctly, I had to prove its value first. Was redeveloping our reputation management software a worthwhile investment?
That’s where my research comes in.
You might wonder why in the world I manually analyzed so many local listings myself. I was busy enough running my company that I shouldn’t have time to conduct research so lengthy and expensive!
There are a few good reasons though…

#1: Unblazed Trail

I didn’t quite know how to go about the research, and I’ve never done anything like it before, to this extent. So, I didn’t initially know how to delegate it.
I felt review counts were important, but I didn’t have the hard data to prove my theory. As well, I didn’t want to base my large investment on guesses and opinions (see reason #3).
Had anyone blazed this trail before? Now that I think about it, I didn’t do a whole lot of preliminary research to see if someone else had compiled this type of data already. Fortunately, the benefits of investing the time paid off, as you’ll soon see why.

#2: The Matrix

Once I found out where I was going, you might ask why I didn’t then delegate the mundane and tedious task to someone else?
To my surprise, being neck-deep in the research was opening my eyes to the data. I felt like Neo, played by Keanu Reeves, in the Matrix. I was becoming “at one” with Google’s local search algorithm and learning all about how it functioned. I would be giving that up if I delegated the research to someone else.

I’ve been told I could have used software to do the job. Then again, I didn’t know which tool was best. That, and my learning experience would have been cut short.

#3: Other Data

I don’t claim to be the first to highlight the importance of acquiring Google reviews for a local business.Matthew Barby and Graham Charlton have both done this.
In 2008, David Mihm started an annual survey called Local Search Ranking Factors. Moz currently owns and publishes this survey every summer.
Moz’s latest 2015 LSRF survey showed “Review Signals” ranked seventh out of eight Overall Ranking Factors, a drop from the fifth spot the year before. Truthfully, I find this difficult to agree with, especially after personally reviewing 22k listings.

However, out of the Top 50 Local Stack/Snack Pack Factors, “Quantity of Native Google Reviews” was eleventh on the list. I tend to agree more with this assessment relative to the first ten factors.
I understand the Moz LSRF survey is just that, a survey. Although I question why non-industry contributors were included, I respect and follow many of the guys and gals who were surveyed.
Remember, I was about to invest a boat-load of cash and resources into a new software startup. I needed real numbers beforehand to show me just how much quantity of reviews affect rankings.
You can’t blame me. I didn’t want to take that big of a risk, without knowing it was a good one to take!

The Numbers

With all the hours and late nights I put into my analysis, it boiled down to three simple statistics.
  1. Listings 1-3 of Google’s local results have an average of 472% more reviews than listings 4-6.
  2. The top 3 Google local results have more reviews, nearly twice as often as the next 3 results.
  3. 63% of the time, Google’s local 3-pack contains the listing with the most reviews.
  4. A listing in the top 3 Google local results has an average of 7.62 reviews, compared to just 1.61 reviews in results 4-6.
(View the entire published results here: ReviewJump Local Search Analysis)
Yes! My concern was resolved!
We already know the higher you rank on Google, the more phone, foot, and/or web traffic you’ll get. Getting into the 3-pack is the holy grail for a local business, right? If you’re an agency, you understand this struggle. But now we know, thanks to the really strong correlating data to back it up, the more reviews you have, the higher you’ll also likely rank.
More page-one rankings for our clients means more customers, which ultimately means more revenue. Feel free to use this data for your own local SEO clients, to help them see the value of reviews, and the value of what you do for them every day. In the end, personally analyzing all these SERPs validated my objectives… Rebuild our reputation management software and offer it as a stand-alone solution, and one that agencies could resell.

What’s in it for you?

Speaking of resources, my startup has benefited in a couple of other ways that I didn’t initially expect. Whether you’re an in-house marketer or an agency, perhaps they can apply to your business as well.
First, conducting my own research has given us positioning in the competitive reputation management market. We’re the ones who originated the study, and as a result, there’s an intrinsic level of trust that comes along with it. When I speak with prospects, it shows. They respect my point of view because I own this research. No joke… One in particular said, “You had me at 472% more reviews.”

Second, the spreadsheet that stores the endless data I compiled has been a great foundation of content for us to pull from. Our content marketing has reached a new level because we can slice and dice the data in a wide variety of ways. I have to tell you, it’s a lot easier to write an article when you have a truckload of data to start with.
Could your positioning or content marketing use a boost? If so, find something in your niche to research. For me, my research was an answer to a looming question I had in the back of my mind for a couple of years. Hopefully you’re a quicker learner than me!
Even if we didn’t directly paid for it, and although it takes a lot of work, there’s still tremendous value in research. Just ask Matthew Barby and how he goes about his keyword analysis, or Dr. Pete Meyers and why he conducts so much research for Moz. Dr. Pete’s findings, for example, have resulted in a number of Moz tools,MozCast and Google Algorithm Change History, to name a couple. Devoting resources to such research activities can really pay off.
It did for me. The results of my analysis were really enlightening and even surprising. Although I did this particular study months ago, I’m still benefiting from it.
Just be careful to avoid the disease I call “information overload.” We have the insight, and we know what we should/could be doing, but sometimes we forget about the all-important step of implementation.
I hope seeing the process I went through can help you with your own marketing. Or maybe it will inspire you to conduct your own study or to launch a startup of your own.
For me and my new startup, though, the process was just as important as the results.
Thanks for reading,
Brodie Tyler



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Berapa sih nilai dari blog gue DALAM DOLLAR  ? http://richardnata.blogspot.com/2015/04/berapa-sih-nilai-dari-blog-gue-dalam.html


Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually.

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