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Sunday, May 15, 2016

From Start to Profit: How to Set Up an Ecommerce Store and Generate Sales

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From Start to Profit: How to Set Up an Ecommerce Store and Generate Sales

Written by Neil Patel on May 14, 2016
ecommerce
Setting up an ecommerce store is an increasingly popular way of making money online.
If you’re interested in getting into the action and setting up your own ecommerce store, you might not know where to begin.
If that sounds like you – take a breath and relax.
In this post, we’re going to examine the steps that you need to go through, in order to set up a profitable ecommerce store.
We’ll go through how you can actually set up an ecommerce store, but also the strategies you can use to generate sales.
Download this cheat sheet of 6 clever ways to (ethically) boost Ecommerce store sales (Bonus).
By the end of this post, you’ll have a blueprint that you can use to set up your very own profitable ecommerce store.
Let’s begin! 

Deciding what you’re going to be selling

You don’t have an ecommerce store if you don’t have anything to sell.
So, before you do anything else, you must first decide what you’re going to be selling.
There are two ways you can approach this challenge.
  1. You can create something that ‘scratches your own itch.’
  2. You can take something that already exists and make something better, while also doing a better job of marketing it.
In this post, we’re going to focus on option two, which involves creating something better, while also marketing it better.
This option can be simpler for newbies, because you’re taking a lot of the risk out of the situation.
After all, you don’t need to do as much market research, because you already have proof that an existing product is already succeeding.
Let’s go through the process, then, of finding a product.  
The niche you choose is going to depend on what you’re familiar with.
Ideally, you want to sell something in a niche you have familiarity with, as you’ll be better able to connect with the market you’re trying to sell to.
This is important, because you’re going to be writing copy.  If you want your copy to be good, it needs to connect with your target audience.
Let’s say I’m looking to start an ecommerce business dedicated to selling premium ($20+) paper notebooks.
First, I need to take a look at what is already selling.
And, I can do that by taking a look at Amazon – the king of all ecommerce stores.
If I type in ‘notebooks,’ I’m presented with the following products. I set the price range between $25-$50, so that I can narrow down the category. I’ve also sorted the page by ‘Avg. customer review.’
image04
I now need to browse this page and see if there are any products that look interesting.
From the screenshot above, I can see that there is a ‘Whiteboard Notebook,’ that might be worth taking a look at.
Here are some other ideas that might be worth investigating.
image15
From what I can see, the top notebooks have high quality covers and thick paper inside of them. On top of that, they also seem to follow a certain theme.
For example, here is the description for one of the notebooks that I found.
image03
So, we have some inspiration, in terms of where we could take this.
Now we need to find out how we could source such a product.

Sourcing Products

For many people in the ecommerce space, the best way to source products is by using a site called Alibaba.
Alibaba is a good place to check out, considering that 12.7 billion orders have taken place in its marketplace in the past.
Using Alibaba, you can find suppliers for an incredible variety of products.
To do that, head over to Alibaba.com
We then need to type in a keyword that is related to what we we’re trying create.
Let’s stick with the example from before, ‘premium notebooks.’
image16
As you can see, you’re now presented with a list of suppliers, each of which provide a different style of notebook.
Now, there’s a good chance that the first company I come across isn’t going to be able to meet my requirements.
So, I’ll need to contact quite a few of them to see what they can do for me.
However, before you think about doing this, it is important that you first get crystal clear about what your requirements are.
If you are not, then you will be wasting everyone’s time, as the prices quoted to you by suppliers will be very closely tied with the specifications you provide.
And, if you change your specifications, the prices could change dramatically – not something you want to experience right at the last minute.
So, make sure that you know exactly what you want, ahead of time.
With a notebook, I’ll need to make sure that they can create a notebook with the paper thickness I want, but also with the number of pages I want, too.
I’ll also want to see if they can take my designs and use them as front covers.
Thankfully, Alibaba makes it easy to conduct some due diligence, regarding the seller’s who have listings on the site.  You’ll often see some stats on each of the product pages you take a look at.
Below is an example of what was shown for one seller, who looked like a good notebook supplier.
image09
The icon on the upper left lets me know that they’ve been a ‘Gold Supplier,’ for six years.
image17
In the Alibaba ecosystem, a Gold Supplier signifies that a business that is serious about trading with other companies internationally.
Companies have to pay for this recognition, which provides extra reassurance.
You’ll also see another icon, in the top right hand corner, that shows that the seller has signed up for the ‘Trade Assurance,’ program – protecting you, should anything go wrong.
image13
Provided that you see these two things, it may be worthwhile to reach out to this seller to see what they can provide.
A few key things you’ll want to discuss are the payment terms (and how much deposit is required)and if any sample products can be sent over.
Ordering sample products, before you make a big order, is preferred, as you’ll be able to inspect build quality and alsoevaluate how well you can work with the supplier in question.

Setting up your store

Once you have taken a look at some suppliers and you’ve arranged how you’re going to source your products, you then need to set up your store.
You can either display your products on Amazon or you can set up a Shopify store.
First, let’s take a look at posting your products on Amazon.
Scroll to the bottom of the Amazon homepage, and select ‘Sell on Amazon.’
image06
Then sign up to their selling service.
You can decide to sign up as an ‘individual seller,’ but becoming a professional seller might be a better option in the long term.
image07
Once you’ve set up an account and verified your identity, you’ll then need to go about listing your product.
Thankfully, Amazon has a helpful sidebar that aids you in getting this done.
image12
Here is a brief overview, provided by Amazon, that details the process of selling something, once you are ready to do so.
image02
To get the ball rolling, click on ‘Inventory,’ and then select ‘Add a Product.’
image08
Then, search for the item you’re looking to sell (or select ‘Create a new product listing’) and follow the checklist.
image10
Once you’ve done all of that, you should have a product that is ready to be sold on Amazon.
Other than Amazon, you can also set up your own independent ecommerce store.
If it were 10 or so years ago, you might need a long and technical explanation on how this needs to be done.
However, in 2016, setting up a store is actually very easy.
Using Shopify (who maintains 243,000 stores for those who want to run their own ecommerce stores), you can quickly create a store that looks professional.
image11
They have an affordable pricing structure that’s ready for people who are just getting into the ecommerce game.
To begin with, you can sign up for their 14 day free trial to get a feel for how the platform works.
If you want your store to have a specific look, then head over tohttps://themes.shopify.com/.
There, you’ll be able to preview some themes that you can use on a Shopify store.
image01
If you ever need help with the technical aspects of setting up a Shopify store, then you can always talk to a ‘Shopify Expert.’
image14
However, other than the technical aspects of setting up a store, you’ll want to also place a lot of focus on the copy.
Copy isn’t just important for landing pages – it also matters a lot whenever you have to convince someone that what you have is worth buying.
Therefore, when writing out the product descriptions for your site, put a lot of thought into the benefits of what your product has to offer.
If there are any unique selling points provided by your product, make sure that you know what they are and describe them explicitly when writing the descriptions.

Driving traffic to the store

Once you’ve setup your store, you then need to think about how you’re going to get people to actually visit your store.
Driving traffic to an ecommerce store can be a lot of fun and there are a lot of different things that you can experiment with.
Before you think about driving traffic to your store, first sit down and get really clear about who your customer is.
What influences them and what demographics do they occupy?
When you know that kind of information, your marketing efforts will be better off and it will be easier to spot viable opportunities.
Taking that into account…one traffic method you can experiment with is Facebook Ads.
Setting up Facebook Ads is easy and 2.5 million advertisers use the service.
I’ve explained the process here and here.
Provided that you do the due diligence I just mentioned (relating to knowing your customer), you should be able to take full advantage of the powerful targeting features provided by Facebook.
You can also consider sponsoring posts on social media sites, such as Pinterest and Instagram.
To do that, all that you have to do is find profiles that cater to the demographic you’re trying to go after.
Then, send them a quick message and let them know that you’d like to sponsor a post.
When sponsoring a post, you can’t be too pushy with your sales message.  You’ll want to rely on your product images to do a lot of the selling for you.
Luckily, however, by this stage you should already have some great looking product images that you can provide when running sponsored posts.
As well as that, you can even use Google Product Ads.
The setup process for Google Product Ads can be a little bit complicated, but don’t let that keep you from using them.

Long term optimization of your store

In the long term, you’ll want to take some steps to ensure that your store is going to increase its sales and remain active for a long time.
One step that you can take, is to use Retargeting.
Retargeting will allow for you to market to people who have visited your ecommerce site, but have decided to not yet buy anything.
For example, if someone views a product, but doesn’t add it to a basket, you can show them adverts of the product while they’re browsing Facebook or other sites on the internet.
Those who are retargeted are 70% more likely to convert – so it’s worth experimenting with.
Another step that you can take is to send ‘cart abandonment emails.’
Cart abandonment emails are sent to people who put items in their cart, but failed to complete the checkout process.
72% of people who put items into a shopping cart don’t follow through with a transaction.
When sending cart abandonment emails, it sometimes helps if you offer a discount to encourage the potential buyer to complete their transaction.
Doing so can be very powerful and the chart below shows just how many people will reconsider, if the products are offered at a lower price.
image05
As well as that, you can also experiment with upselling and cross selling.
What you decide to upsell is going to depend on what you’re already selling.
I’ve discussed the topic of upselling and cross selling here.
Upselling and cross selling can help increase the size and profitability of a checkout, because you’re offering products that are complementary to what the purchaser is already buying.
You may even want to see how free shipping can impact your ability to generate sales.
8 out of 10 shoppers say that they would buy more if they were offered free shipping.
Aside from everything else that has been mentioned, the chart below lists additional reasons people decide not to buy from an ecommerce store.
image00
Shipping is something we touched on earlier and, as you can see, it is one of the major reasons people abandon their carts.
However, you can also see that having to create a new account is why 23% of people decide to abandon their cart – which is why you might want to offer a ‘guest checkout,’ option, too.
Keep that, and the other reasons shown in the chart, in mind, when optimizing your store in the long term.

Conclusion

In this post, we’ve taken a look at what you can do in order to set up a profitable ecommerce store of your own.
We’ve taken a look at how you can source a product, but also how you can set up an ecommerce store too.
We also examined how you can keep your store afloat, for the long term, using various profit generating strategies.
So, why not take some time and start a store of your own and see how things work out for you.
Best of luck!
What have you found to be true when it comes to setting up an ecommerce store? Please share your tips below!




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Berapa sih nilai dari blog gue DALAM DOLLAR  ? http://richardnata.blogspot.com/2015/04/berapa-sih-nilai-dari-blog-gue-dalam.html


Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually.

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