A story with tens of thousands of articles.

A story with tens of thousands of articles.
life and death, blessing and cursing, from the main character in the hands of readers.

Sunday, May 29, 2016

Contently Case Story: How JLL Used Editorial Technology to Facilitate Global Content Production

Need a professional writerFiction and non-fiction? contact richard.nata@yahoo.co.id

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Contently Case Story: How JLL Used Editorial Technology to Facilitate Global Content Production

By Amanda WalgroveMay 19th, 2016
Contently Case Stories is a series highlighting some of Contently’s most successful clients.
When Victoria Beckham announced plans to take her growing fashion empire to Hong Kong, well-heeled circles took note. However, this wasn’t the only story making headlines. Global enterprises and real estate tycoons were interested in what the move said about the health of Hong Kong’s retail sector.
One of the deepest investigations into the story didn’t come from a traditional publisher; rather, it came from a brand. For real estate advisory firm JLL, Beckham’s expansion was an opportunity to discuss Asian retail insights on its thought leadership platform, Real Views. It’s just one example of the brand’s conscious efforts to tell stories that relate to larger economic issues and industry developments.
“It is really about turning everything on its head,” said Madeleine Little, director of global marketing at JLL. “We’re looking at the impact real estate has on the wider world, rather than how the world impacts real estate.”
Real Views’ most popular piece to date is about Lee Kuan Yew, the founding father of Singapore, and his contribution to the small island’s booming real estate market. After Yew passed away last March, JLL told the story of how he created a near-perfect property market that transformed Singapore’s economy.
These types of stories weren’t always the norm for JLL, which partnered with Contently to expand its content program. “The content we put out for years would be considered traditional, such as press releases and research reports,” Little said. “While we still produce this content, we have expanded our storytelling efforts as a way to demonstrate JLL’s expertise and to reach more diverse audiences.”

Unifying a global team

Every month, PR teams from JLL’s three regions—Asia-Pacific, the Americas, and EMEA—hold monthly strategy calls to share regional developments and discuss new communications initiatives.
Several years ago, they realized the companies they admired were producing high-quality content that covered topics that went far beyond promotional material. “We were quite conscious that we weren’t really producing any content of that kind—that real sort of storytelling,” Little said.
JLL launched Real Views to move beyond publishing company-centric stories. With the new website, JLL wanted to focus on larger societal and economic issues, such as the interplay of real estate development and technology and the role of housing in sustainability.
Contently gave JLL a unified platform for global collaboration and content creation. “Contently added real value to the content creation process,” Little explained. “We work virtually with colleagues across the world, so being able to have all communications in one place was a big benefit.”
On Contently, JLL could coordinate stories between its key regions and work across different time zones. “When you have endless emails flying around, it all can get a bit overwhelming,” Little said. “When our teams started to use the Contently platform to help the workflow process, it really made a difference.”
The technological integration worked to help JLL develop its global content operation, with content focused on international trends and issues. Real Views publishes five pieces per week, with content created by JLL’s in-house writers and eight freelancers from Contently’s network of over 60,000 creatives.
“It’s hard to find good freelancers, so it’s great that we are able to add to our existing roster through Contently,” Little said. “They get to know us, our brand, and the Real Views style and tone, so it works well.”

Devising a storytelling strategy

JLL’s new approach places the real estate firm in the middle of larger, more meaningful conversations. Instead of promoting services or consultations, Real Views showcases JLL’s thought leadership.
“If you look on our website, we are doing a lot that probably surprises people,” Little said. “Yes, we buy and sell big office blocks, but there’s also so much more we do. For example, our work around sustainability and how workspace design can drive productivity for firms.”
In the article “The rise of the innovation oriented city,” Real Views explores how cities around the world are creating big urban development projects to establish communities built on innovation, collaboration, and communication.
In addition to showcasing employee insights on global trends, JLL also succeeds at turning dry subjects into engaging stories. While articles about warehouse work might not sound as relatable as something about office culture, JLL has figured out how to make the topic interesting to its intended audience. For example, “Are warehouses set for a wearable tech revolution?” tells the story of how warehouse workers are using augmented reality (AR) technology to become more efficient and avoid critical errors on the job.
“It’s a constant journey, digging further and deeper, and really understanding what’s driving audiences to certain stories over others,” Little said. “It’s really important to listen to our audience and respond to what they like and are choosing to read.”
JLL focuses on data that measures the depth of the relationship between the firm and its readers. It uses Contently Analytics to measure engaged time spent with a story and scroll depth, prioritizing the quality of engagement over page clicks and shares.
“We really like the analytics capability within the platform,” Little said. “Measuring the success of content is important to us as it confirms we are producing what our audience wants to consume and demonstrates the value of content to our stakeholders.”
To ensure content reaches a high-value audience, JLL publishes a weekly email newsletter and uses a mix of paid media to reach new audiences. The company also drives traffic to the stories with A/B-tested headlines through paid social campaigns.
“Every month we’re monitoring what’s working and what’s not working,” Little said. “Our strategy is constantly evolving.”
Yet for Little, the key to optimizing content comes back to the core element of JLL’s strategy: produce high-quality content. “Without great content to start with—and having a clear reason for doing it—you’ll have nothing to amplify, distribute, or measure,” Little said. “It’s a constant circle and flow between those key factors.”

Global momentum

JLL’s content plan has been successful because of its commitment to storytelling, its strategic approach to measurement, and its optimization process.
Within JLL, the Real Views content team is setting an example for the rest of the company about the long-term benefits of strategic storytelling. By creating a culture of content, Real Views team members have turned content into a tool that can empower multiple departments within the organization.
“We would love to be the team within JLL that is innovating and introducing best practices to other teams and colleagues,” Little said.
Going forward, the company will continue to enhance its strategy by listening to user feedback and experimenting with multimedia content. The key, Little emphasized, is to keep moving.
“Everything in digital moves so quickly and there’s always a new way of reaching audiences and measuring your engagement with them,” she said. “We very much feel we can’t stand still.”

Resource: 
https://contently.com/strategist/2016/05/19/contently-case-story-how-jll-used-editorial-technology-to-facilitate-global-content-production/



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Berapa sih nilai dari blog gue DALAM DOLLAR  ? http://richardnata.blogspot.com/2015/04/berapa-sih-nilai-dari-blog-gue-dalam.html


Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually.

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