A story with tens of thousands of articles.

A story with tens of thousands of articles.
life and death, blessing and cursing, from the main character in the hands of readers.

Saturday, April 23, 2016

Social Media Marketing on a Budget: The 4-step Approach That Works

Need a professional writerFiction and non-fiction? contact richard.nata@yahoo.co.id

BERANDA    ABOUT US    ADS : 1 USD FOREVER     ASMARA    BIOGRAFI     BUKU     BUKU PINTAR 

CHRISTIAN FAITH     DISCLAIMER     DUNIA KERJA     ENTREPRENEURS     GO PUBLIC (IPO)     

KESEHATAN     LIST OF ALL ARTICLES     MARKETING     MY STARTUP     OTHERS     

TIP SUKSES DAN KAYA     TIPS BLOGGER     TIP SEO     CONTACT ME    PROFESSIONAL WRITER



Social Media Marketing on a Budget: The 4-step Approach That Works

Written by Neil Patel on April 23, 2016
social media budget
Do you have a marketing budget?
How much of it do you allocate to social media?
According to Duke University’s Fuqua School of Business, marketers are allocating close to 10% of their budgets to social media.
And, 13.2% of the average marketing budget is expected to be allocated to social media in the next 12 months.
Every action you take on social media should be driven by strategy.
Often, when you’re on a budget, making appropriate decisions about which aspect of social media marketing you need to invest more money in can be challenging.
The ultimate question isn’t how much your budget is, but how you intend to spend it.
Some brands spend millions on marketing, while others spend a few hundred dollars and incorporate free promotional methods.
Social media networks have evolved, from being platforms where you meet new friends, to a business hub – a way to promote your business and increase income.
The truth is that much of digital marketing expenditures go to content creationsearch engine optimization, etc.
However, another essential path to acquiring new leads and sales is social media.
Jenelle McCleary agrees that investing in social media marketing is equally as important as SEO. Specifically, 25% of your total investment should go into both marketing channels, if you truly want to stand out and get your message heard.
image11
When you’re on a tight budget, it’s even more important to spend it well.
If you have $100 to invest in social media marketing, what you spend it on will determine how far you go.
So, here is a 4-step approach to get your social media marketing done on a budget: 

1. Define your target audience: Don’t talk to everyone.

Who you talk to determines the response that you get.
Regardless of the size of your business, before you invest money, time and resources on social media, you need to know why you’re there – and who your target audienceis.
First, don’t do social media marketing if you think that it’s a quick way to build a profitable business.
Sure, social media can influence a user’s buying decisions. After all, 47% of Americanswho were surveyed said Facebook has the greatest impact on their buying decisions (compared to just 24% in 2011).
However, the focus is not on getting the sale, but on building trust with people, so that they buy today, come back tomorrow and tell others about your brand.
If you’re doing it solely because your competitors are advertising on social media, then you’ll get stuck in other people’s shadows.
Worse, if you plan to invest in social media because you want to sell a product rather than build relationships, it’s time to pause for a moment and reconsider.
Yes, you can sell a product using social media, but relationships come first.
More than likely, these wrong motives companies, brands and marketers have about social media marketing are born out of ignorance.  This is, in part, because they fail to define their target audiences.
That’s where you should start — by defining your target audience. This is the core of an effective social media strategy.
Remember that social media marketing is all about relationships, which translates into engagement.
The question is, “who do you want to engage with?”
John Haydon listed 5 different types of engagers who are part of your chosen social network and he suggested ways that you can engage with them:
image00
Let’s consider these engagers in more detail:
i). Broadcasters: These are people who’ll leverage what you shared (your posts) and create something unique and closely-tied to what their fans want on social media.
These people are amplifiers. They’re creatives. They can take an idea that you shared and expand on it. They’re one of the best types of users to connect with on social media.
Quick tip: As a general rule of thumb, share case studies, exclusive data, important thoughts, trends and epic ideas. That way, you’ll get the attention of broadcasters – because that’s what they’re looking for.
image08
ii). BFF’s: They’re strong influencers of people that they know personally. This means that they spend time relating with their own audience (e.g., fans, customers and friends).
Consequently, their fans trust them deeply. As influencers, if these people share your idea on social media, it can lead to new business (leads, sales and revenue) for you.
Quick tip: Be transparent and honest, if you ever want to reach and inspire the BFF’s, because they value the relationship with their audience more than anything else. BFF’s will go the extra mile to prove the authenticity and source of your data/result.
They can work for or against you. When they share great content with their fans, you’ll get new business. On the other hand, if they happen to share negative stories about your brand, you’ll be in a serious mess.
iii). Scout’s Honor: These people have earned the trust of their massive audiences on social media networks.
You can reach out to these people on social media, if you have a great idea to share. But, offer something of social value (e.g., retweet, positive reviews, brand mentions) first, before making a request.
image18
iv). Opinionated: These people want to be a part of your cause. They’re influencers — but to get their attention, you’ve got to be smart.
Ask them to comment on your new book or invite them to your conference to participate in or lead a session. If possible, get them involved in your new project.
The moment that you do any of these, they’ll gladly tell other people about your brand on social media networks.
v). Informers: These engagers share information with their social networks. Once they come across a valuable resource, they’ll share it with their audience.
Make sure that your headlines are catchy and benefit-driven. That’s how to get the attention of “social informers.”
Remember, not everyone on Facebook is in your target audience.
If you’re a business consultant, for example, you may think that every business owner is your ideal customer, but that’s not true. Here are 10 questions to help you define your ideal customer:
image14
I think the best place to begin is to develop your user persona. We often refer to it as “buyer persona,” but I want you to eliminate the word “buyer” for now and focus on the user.
Here’s an example with pretend person Clark Andrew’s user persona. Take a look at the motivations, goals, frustrations, personality and technology sections. These constitute the core of what makes Andrew either the right or wrong person to target on social media – depending on your own business goals.
image05
Why should you focus on a user, rather than a buyer? Well, it’s a lot easier to build relationships through social media marketing, then to gradually turn that relationship into a transaction over time.
Your user persona is simply the diagrammatic representation of the person that you want to reach on social media.
Armed with the 5 different types of people that are already on social media networks, you can easily develop your social user persona.
image03

2. Select social media channels that have a culture.

Culture is the way of life.
When it comes to social media, every channel has its own established culture – and they expect users and advertisers to approach their platform in a similar manner.
Spreading your eggs across several baskets will likely not produce results for you. Focus is the key. When it comes to social media channels, having a “less is more strategy,” will get you the best results.
image07
Which social media channel will work best for you?
There’s no single, universal “best social media channel.” But, there is the right one for your type of business. Just understand how each one works and you’ll be able to maximize your investment.
No doubt, social media networks have evolved over the years. For instance, Facebook has evolved from a simple PPC advertising platform to a databank of information onaudience insights, demographics and more.
image04
When the Custom Audience and LookAlike Audience features were introduced, it became pretty easy to create campaigns that are targeted at a group of people.
From the Power Editor tool, you can easily upload your email subscribers list (in CSV or TXT format).  Then, Facebook will reconcile your list with those in its database and send your ads to the new list.
On the flip side, since you’re on a budget, Facebook may not deliver the best result for you. It could be Instagram.
I haven’t made significant returns on Facebook, yet, but I’ve generated $332,640 in 3 months from Instagram.
image16
But, don’t think that I paid Instagram to advertise my business.
No, I used a different strategy, because I didn’t want to waste money on a per-click basis. Here’s how I, and some other people, make money promoting our businesses on Instagram:
The trick I’ve learned is that you have to find popular social profiles that aren’t monetizing but are willing to promote your products and services for a quick buck. I know that sounds simple, but there is actually a bit more to it.
Through this uncommon approach, I was able to generate over $332k in 3 months from Instagram. But, I’m not the only one.
Dan Fleyshman, co-founder of UWheels, generated over a million dollars, by having popular Instagram models and celebrities post about his product.
image02
In summary, you may have to spend some money on the major social media advertising channels.
I strongly believe that running campaigns and testing everything is the best way to ascertain whether or not you should stick to a channel.

3. Create a user-friendly value proposition

value proposition is simply a promise of value. It makes you stand out from the competition.
In order to get customers to consider changing from the status quo, you have to give them a good reason,
says Jim Konrath.
image15
If you want your value proposition to work, it must:
  • Be relevant
  • Be visually appealing
  • Be clear and concise
  • Include a call-to-action
Whether you want to promote a particular product using Facebook ads or Instagram PPC, you need to differentiate it from similar products.
Why would people visit and like your fan page, when there are so many other pages to like and follow?
For example, one of the reasons why Michael Hyatt is successful at promoting his page is because he gives away an invaluable ebook, Maximize Your Message. All the user needs to do is signup and download it.
image13
When you advertise on Facebook, Twitter, Instagram or LinkedIn, a value proposition is what motivates the user to click on your ad.
Offering a 20% discount can be a motivating factor to getting clicks and sales. Or, maybe a customer testimonial would be better for you. Anything that portrays the strong benefits that your product provides is key.

4. Develop different types of content, then track performance.

What type of content is ideal for social sharing?
Again, there’s no simple and direct answer. You have to test it out for yourself.
Vertical Response has found that the single most time-consuming factor in social media management is “finding & posting content.”
image06
Doing social media marketing on a budget requires a flexible approach. You don’t have to stick to written content alone.
The truth is that most of your target users on these social media networks prefer to watch videos over reading text. If you ignore that preference, you’ll ultimately waste money.
Trust me, you need to find killer ideas for your social media content.
If they click on your ad, because you’re addressing the same topic they have interest in, but your content format doesn’t appeal to them, they’ll leave without taking profitable action steps.
And speaking of creating different types of content, if you want to solely reach business professionals, then LinkedIn is the best social media channel for you. You really need to know the best content to post on social media.
image19
I can guarantee that you won’t see pictures of cute cats on LinkedIn, unless it’s to prove a business-related point!
Most CEOs don’t trust social media. They argue that getting leads from social networks is hard, but that’s only true if you create the wrong type of content.
Data from HubSpot shows that in 2013, about 52% of all marketers surveyed actually sourced a lead from Facebook. That number almost doubled in 2015.
image12
In addition to written content, such as articles and blog posts, you should consider creating tutorial videos, infographics, podcasts and other content media.
Above all, “Tailor your social media content for each platform.” And, always have a relevant and beautiful visual in the content that you share on social media.
image09
When you advertise on social media PPC channels, use visuals to capture your user’s attention.
In fact, when optimizing content for social media, you should almost always use images to get more shares, tweets & retweets, comments, etc.
image17

Conclusion

Spend your social media marketing budget wisely.
Remember to amplify your reach, by promoting your social presence on different platforms. You also need to develop a page/social synergy and build relevance.
In other words, your landing pages, your fan pages and other social media profiles should all align with each other.
To be able to replicate your success, or know when to stop using a particular channel or tactic, you need to document your strategy and measure your results.
Research from Content Marketing Institute found that brands that document their social media strategies are more confident and effective in achieving their goals.
They’re also able to justify their marketing spend to management.
Use this 4-step approach to get the best results from your social media marketing budget. Learn how to develop a social media marketing plan.
Do you currently invest money in social media marketing? What is your experience?
Resource: http://neilpatel.com/2016/04/23/social-media-marketing-on-a-budget-the-4-step-approach-that-works/?utm_source=email&utm_medium=email&utm_campaign=email




Able To Prove God, Jesus Christ, The Holy Bible To Be Fact!!!

step-by-step system - how to build a profitable business on amazon
Skyrocketing Your income with Ultra Running Webinar
Learn How I Make $3,500 to $25,000 Monthly With Google & Clickbank
how to make over $1,000 per day with The Nuclear Affiliate System
wpsubscribers - the premium wordpress subscription plugin
GET PAID TO DRAW PICTURES AND TAKE PHOTOGRAPHS 
legitimate online jobs

How to Whiten Your Skin Naturally - 100% Guarantee!

natural anti-aging shortcuts

the fat burning kitchen

Top secret fat loss


Love this Post? Spread the Word.


Berapa sih nilai dari blog gue DALAM DOLLAR  ? http://richardnata.blogspot.com/2015/04/berapa-sih-nilai-dari-blog-gue-dalam.html


Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.

P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 

many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually.

No comments:

Post a Comment

Related Posts

Related Posts Plugin for WordPress, Blogger...