A story with tens of thousands of articles.

A story with tens of thousands of articles.
life and death, blessing and cursing, from the main character in the hands of readers.

Thursday, April 21, 2016

4 Quick Ways to Reoptimize Underperforming Content and Drive More Traffic

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4 Quick Ways to Reoptimize Underperforming Content and Drive More Traffic

Written by Neil Patel on April 21, 2016
reoptimize
You don’t improve underperforming content on a blog by creating new content to get leads. It doesn’t work that way.
It’s time to take a hard look at your older content. How is it performing in the search engines and social media?
If you notice that you’re not ranking in Google’s top 10 results pages for your primary keyword or, worse, your readers aren’t commenting, sharing, linking to, or studying the content, you’ve got a problem.
It’s time to re-optimize your content.
I know what this is like. I’ve been re-optimizing some of my older posts that used to be popular, but aren’t bringing in traffic now.
Of course, over time, the engagement that a piece of content generates will decrease. As long as you continue to create content that gets people talking, you’ll succeed at content marketing.
image01
If you implement the tips that you’ll learn in this article, you’ll take your content engagement to a new level.
This is critical, because more than 68% of marketers face challenges in creating engaging content.
Most people think that the solution to underperforming content is to create new content. But that’s not always the case.
After all, your previous content is the foundation of your blog.
Pam Vaugham conducted a content study, and found that up to 76% of the traffic to a blog comes from posts that had been published a month or more before.
image07
If you’re spending time, money, and resources on content creation, I think you deserve to reap the benefits of increased website traffic, more leads, better email subscribers, and more money.
Here are 4 simple ways to improve the performance of your old posts, and drive more traffic to your blog: 

1. Reoptimize old content with long-tail keywords.

Content pages that are optimized for long-tail keywords tend to perform better in the search engines.
That’s because long-tail keywords are highly specific and less competitive, so it’s a lot easier to rank for them.
image09
I believe that every piece of content has to either:
  • Address a particular keyword, or
  • Answer a question
Don’t get me wrong. I’m not talking about stuffing keywords in your article. But you produce content online for a purpose: namely, for people who are searching for specific information to find your content.
Remember that Google isn’t the only company that makes use of keywords in their rankings algorithm.
Other sites such as Reddit, Twitter, YouTube, Bing, Yahoo, and even authority blogs rely on keywords for search functions.
Before users can find these helpful resources, they have to enter a keyword or key phrases into the search box.
image06
So, you can see that keywords are important at many levels.
However, you already know that some keywords are just too competitive. You can’t compete with so many authority sites in your industry for those ultra-competitive, head keywords.
And it’s possible that your old posts are underperforming because you were targeting those very head keywords.
Head keywords usually contain 1 or 2 words, and generate a measly 18.5% of search traffic. Compare that to long-tail keywords, which generate up to 75% of organic search traffic.
image08
Head keywords are difficult to rank for. They usually have huge search volumes, which is the major reason why most sites target them.
The harsh reality is that you may have created one of the best pieces of content anywhere for a particular topic, but if your target keyword is competitive, your content will suffer – considering that over 2 million blog posts are published per day. That’s huge!
image22
So, let’s assume that I want to improve the performance of one of my older posts,“14 Mobile Marketing Tips That Drive Leads and Sales.”
image15
I underlined the main keyword for the content. If you study that keyword (mobile marketing tips), you’ll agree with me that it’s not long enough. It’s a head keyword.
As you can see, my content is underperforming. I’m nowhere near the top organic results for that keyword.
image16
What I need to do, then, is research keywords and find longer variations of the keyword “mobile marketing tips.”
So, let’s quickly enter that keyword into Google AdWords Keyword Planner and see what long-tail variations we can find.
image20
The Keyword Planner hasn’t been helpful. Some of the keywords it suggested are still very competitive.
So, what should I do next?
Simply go to Keywordtool.io and enter the main head keyword. Then click on the orange search icon on the right.
image17
This tool will suggest a lot of long-tail keywords, based on what you entered.
Here’s the result:
image19
Now, we’ve found a few long-tail keywords that we can use to rewrite our title.
The potential keywords are:
  • mobile email marketing tips
  • mobile marketing tips and tricks
  • mobile marketing tips for small business
Even though the first keyword is long-tail, I’ll skip that, because the topic isn’t related to “email marketing.”
So, we’re left with two long-tail keywords. Now, let’s replace the main head keyword with these long-tail search terms. Instead of this:
  • 14 Mobile Marketing Tips that Drive Leads and Sales
Our optimized title becomes:
  • 14 Mobile Marketing Tips and Tricks That Drive Leads and Sales
  • 14 Mobile Marketing Tips For Small Business That Drive Leads and Sales
Don’t try to manipulate search rankings with your long-tail keywords. Instead, focus on delivering immense value in your content.

2. Add power words to your headlines.

Power words – yes, words truly have power. Use the right ones in your headlines, and you’ll increase your CTR.
image03
Before I discuss power words further, let’s remember that Google uses over 200 ranking factors in its algorithm. Digital marketers have tried to uncover all the specific factors, without success.
However, lately, there’s one factor that quickly boosts organic search rankings.
It’s your click-through rate.
Notice that in the click-through behavior chart below, the majority of search users are responding to the first page. The study by iProspct found that 68% of search engine users clicked on a result on the first page of results.
image11
On the flip side, if your web page is ranked at #5, you’re supposed to get at least 15% clicks. If instead you get a 25% click-through rate, Google will reward your page by pushing it up to a higher rank.
Why? Well, Google only cares about its users, and serving up the most relevant, useful, interesting, and timely information.
Since more people are clicking your results, even though you’re at #5, Google will want to send more search users to your page.
Click-through rate is simple the rate at which a particular search result is being clicked on.
Brian Dean also shared in his insider SEO training video (he only shares with his email subscribers) that when your search result gets a lot of clicks, Google will push your rankings up. And the higher up the results your page is, themore clicks and visitors you’ll drive to your site.
image14
Add power words to your headlines. These are action words that prompt the user to stop whatever else they’re doing and read on.
Unbounce uses power words in their headlines to improve the performance of their old posts.
image23
Your headline is made up of words. So, it’s important that you use the right words. Power words can inspire search, social, and blog users to click on your headline.
Remember that most people share content they haven’t read themselves. One of the determining factors that will make your content successful is how persuasive your headline is.
Using power words in your headline builds trust with usersWeak words don’t captivate people.
Any writer, blogger, or content creator who consistently uses weak words in their headlines isn’t likely to build a successful business.
Buffer’s “Big List of 189 Words that Convert” show you the importance of words used in your headlines. Some of these words will also work well when integrated into your content.
But when you’re looking to nudge your search users and loyal audience to click and share your content, Jon Morrow’s list of 317 power words will get the job done.
Some of these power words are:
  • Authentic
  • Backed
  • Best-selling
  • Cancel Anytime
  • Certified
  • Endorsed
  • Guaranteed
  • Ironclad
  • Proven
  • Results
I use power words in virtually all my headlines:
image04
The top organic results pages also prove the value of power words:
image10
If your underperforming content has a weak headline like this:
  • 7 Ways to Build an Email List
You can make it more compelling by adding power words:
  • 7 Smart Ways To Build an Email List Quickly
  • 7 Ways To Quickly Increase Your Email List Subscribers by 110%
  • How To Powerfully Build a Loyal Email List Fast
Stop using words that bore your readers and search users. You’re doing yourself a disservice and putting the brakes on organic traffic.
Find your underperforming content, then improve your headlines by adding the right power words.

3. Create a persuasive and keyword-rich meta description.

There are 3 aspects of site optimization:
  • On-page SEO
  • Off-page SEO
  • Technical SEO
I know you’re familiar with on-page SEO and off-page SEO. What about technical SEO?
Technical SEO is concerned with things like your site speed. If you want more search traffic, it’s important to make your pages insanely fast.
image18
But even if your pages are fast (which is necessary), your content may not get much traction in organic results, if your meta description is irrelevant or weak.
Search users don’t “see” speed. They only experience it after they’ve clicked on your search result.
The question then becomes: “How can you inspire people to click on your search results?”
You inspire people with your meta description, which the user sees:
image02
Most of the time, search users will read your meta description first, before deciding whether or not to click on your title.
That’s the reason why you should make it persuasive and keyword-rich.
I’m not in any way suggesting you over-optimize your keywords. On the contrary, you should never over-optimize. Instead, focus on the user intent.
Brian Dean ranks at #1 for hundreds of SEO-related keywords. Why?
Among other things, his meta descriptions usually contain the main keyword in his headline:
image05
When writing my meta descriptions, I make sure that my main keyword is integrated so that it flows smoothly with the rest of the copy.
Here’s an example for the keyword “content that converts”:
image00
So, let’s assume that your main keyword is “best washing machine to buy.”
The rule of thumb is that the keyword must make sense and read naturally.
In the example keyword, you can see that it doesn’t flow well. So, you don’t have to use it as-is in your meta description. Get creative:
Are you looking to buy a washing machine? You’ve got several options out there, but your final decision will depend on what you need the machine for – what specific purpose you want to accomplish.
I didn’t use the keyword as it appears. Instead, I used a closely-related long-tail keyword that wouldn’t seem over-optimized or stuffed in any way.

4. Match intent: answer user’s questions.

The lifeblood of content marketing is user’s intent.
image21
If your content doesn’t meet a specific need or answer your user’s question, you need to think again.
Maybe your content didn’t match the search user’s intent. If visitors land on the page and can’t find any reason to keep reading, then they’ll leave.
And the solution is simple: Deliver the right solution.
What does that mean?
If your audience is looking for step-by-step instructions, don’t give them hacks or tips. Focus on the user intent. Keywords are pointing out to you what the users actually want.
image13
When you find a keyword (head or long-tail keyword), that’s step one.
Step two is when you ask yourself, “What exactly does this person want to know?”
For example, if someone searched for “get flat abs at home,” the user has already indicated that s/he doesn’t want to go to the gym or pay for expensive workout videos.
Your article can only make sense for the user if:
  • The flat abs advice can be applied at home
  • The resources or tools needed to get flat abs can be found at home
  • The product you’re recommending isn’t too expensive
In the same vein, if someone searched for “social media marketing strategy template,”then even the best content on social media strategy may not answer the user’s question. You’ve got to provide a template – a proven plan.
I did this in one of my recent posts, and it generated over 780 social shares and 35 useful comments.
image12
The intent of any keyword is buried behind that keyword. Find it and fulfill it in your article. Your underperforming content will start gaining traction again.

Conclusion

In my experience, I’ve found that building a loyal audience on Facebook, Twitter, and Pinterest can actually help you amplify your social reach.
After you’ve re-optimized your underperforming content, you can simply reach out to your fans and ask them to read the post.
Many bloggers actually remove dates from their old posts, especially after upgrading and re-optimizing them.
Above all, get more inbound links to your old posts. If you want to drive organic traffic to your content, you need links.
And sometimes, depending on the level of competition, you may need a lot of links.
What specific steps are you taking to reoptimize your old posts, and what results have you seen so far?




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Berapa sih nilai dari blog gue DALAM DOLLAR  ? http://richardnata.blogspot.com/2015/04/berapa-sih-nilai-dari-blog-gue-dalam.html


Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  




WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.


Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.

P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 

many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually.

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